Amazon-owned online movie database IMDb has entered the highly competitive streaming market with the launch of IMDb Freedive, a free, ad-supported video platform
As personal data collected from online behaviour has exploded, companies have rushed to adapt their advertising strategies, with mixed results
The offline tracking system will show advertisers whether their online ads generate physical sales
In an attempt to appease advertisers, YouTube will only allow ads to be run on channels with over 10,000 total views
Several high-profile companies have pulled ads from YouTube, forcing Google to reconsider who is responsible for what is uploaded
As companies pump increasing investment into digital marketing, consumers are inundated with more and more content. The ad industry is changing, and its quality is being sacrificed
Marketing has lost its personal side, focusing on data harvesting and not on forming a bond. Personalised communications look set to change that
The microblogging site is expanding its video advertising programme, allowing users to monetise their creations
Executives from Yahoo and Google say “blunt” ad-blocking could destroy the value exchange of the digital ecosystem
The rise of online video means advertisers are wondering if the Super Bowl is still worth the massive cost
Accused of spying on emails and texting non-subscribers without consent, Yahoo is facing a class action lawsuit
Ad blockers are essential at the moment, but the need for such software will diminish as the barriers between publishers and consumers dissolve
