Instead of cash, many modern consumers are using their attention to show brands appreciation and loyalty. However, it’s an immaterial metric that is difficult to monetise
Influencers on social media are presenting lucrative new advertising opportunities for brands, but as regulators scramble to catch up, the legal aspects of the industry remain unclear
AI is revolutionising organisations’ sales and marketing departments, but managers have generally been slow to exploit this new technology
A carefully structured brand strategy not only connects an organisation with its target audience, but it also acts as a vital differentiator from the competition. Here are five elements to consider when investing in brand development
As personal data collected from online behaviour has exploded, companies have rushed to adapt their advertising strategies, with mixed results
Marketing has lost its personal side, focusing on data harvesting and not on forming a bond. Personalised communications look set to change that
More and more of our personal space is being invaded and sold online. Is it too late to turn the tide?
The Swiss-based computer and tablets accessories company has redesigned its logo to signal a new direction for the business