Google fined €50m following first breach of new EU data laws

Google has become the first US tech giant to fall foul of newly introduced EU privacy laws. French data protection watchdog CNIL fined the company a record €50m ($56.8m) on January 21, citing Google’s lack of transparent and comprehensible guidance regarding its data use policies.

The watchdog raised concerns over Google’s “diluted” approach to seeking consent for targeted adverts. According to the regulator, information on how the company uses harvested data is spread across several pages and documents that use “vague” language.

“The general structure of the information chosen by the company does not enable [it] to comply with the [General Data Protection Regulation (GDPR)],” read a CNIL statement. “Essential information, such as the data processing purposes, the data storage periods or the categories of personal data used for the ads personalisation, are excessively disseminated across several documents, with buttons and links on which it is required to click to access complementary information.”

According to CNIL, information on how Google uses harvested data is spread across several pages and documents that use “vague” language

CNIL stated the size of the fine was due to continuous violations, adding that the substantial revenues Google generates from advertising resulted in a larger penalty. In response to the fine, Google reiterated that it takes user privacy extremely seriously.

“People expect high standards of transparency and control from us,” said a company spokesperson. “We’re deeply committed to meeting those expectations and the consent requirements of the GDPR. We’re studying the decision to determine our next steps.”

While the €50m fine is the largest handed to a tech company by a European regulator, it still falls well short of the maximum limit Google could have faced: four percent of its annual turnover.

The investigation and fine came about after two European pressure groups, None Of Your Business and La Quadrature du Net, filed complaints in May 2018. The groups accused Google – and other large online companies, including Facebook – of having no legal basis to process the personal data of the users of its services.

The decision to penalise Google is likely to heighten the concerns of fellow tech companies using similar ad-driven business models. Ultimately, it may force them to reconsider how they acquire user consent for data collection.

Top 5 tech hubs to rival Silicon Valley

Located in the San Francisco Bay Area, Silicon Valley is recognised as the centre of modern technological development. It boasts the headquarters of 39 businesses in the Fortune 1,000 and is home to thousands more digital start-ups. Notable companies include Adobe, Apple, Facebook, Intel, Netflix and Tesla.

Around the world, however, a number of cities are making themselves increasingly attractive to tech start-ups, with the sector becoming more lucrative and drawing increasingly substantial investments. The New Economy highlights five cities hoping to establish themselves as the ‘new Silicon Valley’.

Tel Aviv
Described by New-York-based research firm CB Insights as a “heavyweight” tech hub – rivalling London, Boston and Silicon Valley itself – Tel Aviv has attracted a high level of foreign investment. In early 2018, for example, local battery firm StoreDot received a $60m investment led by German carmaker Daimler. Consequently, the Global Financial Centres Index ranked Tel Aviv as the Middle East’s third-most competitive global financial centre in 2018.

The city also has a geographical advantage: due to its central location, Tel Aviv is easily accessible from almost anywhere in the world, with the developing markets of Africa and Asia particularly close by. In an attempt to attract foreign companies, the Israeli Government has reduced corporation tax from 25 percent to between six and 12 percent, depending on the nature of the business.

Tel Aviv is easily accessible from almost anywhere in the world, with the developing markets of Africa and Asia particularly close by

Tallinn
With a population of just 1.3 million people, Estonia has more start-ups per capita than any other country in Europe. This is in no small part down to the government’s ‘e-Estonia’ movement, which seeks to create “a borderless digital society for global citizens”. In Tallinn, the whole city is afforded access to free Wi-Fi, while children learn computer programming from an early age. Each citizen also has a digital identity assigned at birth.

Popular video-messaging platform Skype remains one of Estonia’s greatest exports. Though now headquartered in Luxembourg City, 44 percent of the company’s employees remain located in Tallinn and Tartu, Estonia’s second largest city. One of Skype’s founding developers, Estonian Ahti Heinla, went on to found Starship Technologies in Tallinn in 2014. His new company designs small self-delivery robots, which have started to appear on streets around the world.

Melbourne
In 2017, the same year it unveiled its four-year Startup Action Plan, Melbourne was named the tech capital of Australia by global real estate services provider Savills. “Our vision is for Melbourne to be recognised as the number one destination for start-ups and entrepreneurs to ‘start, grow and go global’, across Australia and Asia,” the city’s Lord Mayor, Robert Doyle, said of the plan.

Melbourne, Australia’s fastest growing city, recently experienced a 900 percent growth in its number of co-working spaces.The city’s 1,100-plus start-ups have also been able to attract investment from around the globe, with particular interest coming from China.

Melbourne’s 1,100-plus start-ups have been able to attract investment from around the globe, with particular interest coming from China

Toronto
As Canada’s largest city, Toronto is a breeding ground for invention. In 2017, it created more tech jobs than any other market in the world. Labelled the “Silicon Valley of the North”, Toronto has also become a hub for companies developing technology in the healthcare sector. MagniWare’s Rthm app, for example, instantly analyses the health of an individual’s heart and nervous system.

The city’s distinguished academic institutions – including the University of Toronto and the University of Waterloo – have a long-held reputation for producing some of the world’s most promising engineers and developers. What’s more, Toronto’s Economic Development and Culture Division aims to foster local employment and investment, as well as encourage cultural vibrancy in a city that has long been celebrated as one of the world’s most diverse.

Shenzhen
In the late 1970s, China initiated a policy of reform aimed at transforming the nation into a global superpower. In the Guangdong province of south-east China, three cities were established as special economic zones, designed to drive China’s fiscal growth. Among them was Shenzhen, a small agrarian village of just 30,000 people that sat on the doorstep of Hong Kong.

As with the rest of China, Shenzhen has experienced astonishing growth, rapidly transforming into a city of 12 million people and recently overtaking Hong Kong in terms of GDP. Technology has been the driving force behind Shenzhen’s phenomenal rise: home to some of China’s largest tech firms, including Huawei and Tencent, the city’s output surpasses that of many countries.

Belarus launches ‘world’s first’ tokenised securities exchange

Belarus has launched what it describes as the world’s first tokenised securities exchange. The platform, Currency.com, allows traders to purchase shares in gold, forex and other assets using cryptocurrencies. Traders can buy tokens that track the value of assets both in Belarus and abroad, with the government permitting transactions to be tax-free until 2023.

“We are excited to be launching this revolutionary blockchain venture,” Currency.com CEO Ivan Gowan said. “[We are] providing crypto investors with a concrete option to diversify their portfolio by investing in traditional asset classes.”

Currency.com is just the latest in a collection of reforms aimed at making the nation more attractive to overseas investors

The technology behind Currency.com was developed by VP Capital and Larnabel Ventures. VP Capital was founded by Belarusian entrepreneur Viktor Prokopenya in 2012, while the family of Russian oil magnate Mikhail Gutseriev runs Larnabel Ventures. The two companies have also invested in Banuba, a start-up that develops technologies for augmented-reality-enabled mobile applications.

“This is the first platform in the world where crypto investors will be able to diversify their investments into real assets,” Prokopenya told Reuters.

Belarus has long had a strained relationship with the West, with President Alexander Lukashenko considered Europe’s last dictator. Human rights violations have resulted in on-and-off sanctions on the president, who has previously been accused of promoting homophobia and praising Adolf Hitler.

While the state maintains a high degree of control over the Belarusian economy, Currency.com is just the latest in a collection of reforms aimed at making the nation more attractive to overseas investors. The country’s IT sector, for example, has demonstrated impressive growth in recent years, boosted by a favourable tax regime.

It remains to be seen if Belarus can benefit economically from the hype surrounding the cryptocurrency market, but the early signs are certainly promising: within two hours of its launch, Currency.com had already received 2,000 applications for registration.

Intel veteran Aicha Evans named CEO of self-driving vehicle start-up Zoox

On January 14, just under five months after the mysterious firing of CEO and co-founder Tim Kentley-Klay, autonomous vehicle start-up Zoox named Aicha Evans as the Australian’s successor.

Born in Senegal and raised in Paris, Evans is a rarity in Silicon Valley – she is one of few black women to head a company in the tech hub. Evans spent 12 years at Intel, most recently serving as Senior Vice President and Chief Strategy Officer, where she was responsible for shaping the company’s long-term strategy.

Zoox, founded four years ago by Kentley-Klay and Jesse Davidson, was described by Bloomberg as perhaps “the most daring” of the many self-driving vehicle start-ups to surface in recent years. Rather than working on pre-existing cars, Zoox aims to build bi-directional vehicles from the ground up. If the firm’s predictions come to pass, it could boast the safest cars on the road.

While the company has yet to build a car, Zoox hopes to have a prototype on the road by next year

In the future, Zoox also plans to challenge Uber and Lyft with its own ride-hailing app. While the company has yet to build a car, Zoox hopes to have a prototype on the road by next year. No doubt, this will be Evans’ primary aim once she assumes her role next month.

“I’m thrilled to join Zoox and challenge the status quo with an autonomous mobility system built from the ground up,” Evans said in a press release. “Mobility is approaching a major inflexion point, and Zoox has set itself apart from entrenched players… I look forward to helping the company’s exceptionally talented team continue to grow as we unlock more technical and commercial milestones.”

While reasons for his dismissal remain unknown, Kentley-Klay reached out late on January 14 to congratulate his successor via Twitter: “As we enter the next mobility age – Zoox is the new entrant that can lead the way. The vision is sound and team courageous. As CEO, protect both and play for the win. It was my privilege to lead Zoox for its first four years, I wish you every success going forward.”

Amazon’s IMDb launches ad-supported streaming service

Amazon subsidiary IMDb has launched a free, ad-supported streaming service, IMDb Freedive, in the US. Available content, which will not require a subscription, consists of 130 movies and 29 TV shows, with additional titles planned as the platform expands. Hit TV shows Fringe, Heroes and The Bachelor, as well as Hollywood favourites Awakenings, Foxcatcher, Memento, True Romance and Run Lola Run, are all currently available to stream.

The service will rival American companies Vudu and Roku, both of which already provide ad-supported video on demand. The market is growing ever more competitive; at present, most of the leading streaming services are subscription based, but a number of smaller competitors are choosing to take a different approach.

The IMDb Freedive platform will rival American companies Vudu and Roku, both of which already provide ad-supported video on demand

Freedive will be accessible on IMDb’s website via a personal computer or laptop, as well as through Amazon Fire TV devices. IMDb’s X-Ray feature, which provides in-depth details about the cast, crew and music of a selected title, will also be available as part of the service.

“Customers already rely on IMDb to discover movies and TV shows, and decide what to watch,” said Col Needham, founder and CEO of IMDb. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”

The development should help IMDb’s parent company, Amazon, generate more ad-driven revenue – an area in which the company has experienced impressive growth of late, recently ascending to third place in the US rankings behind Google and Facebook. The global TV ad market is estimated to be worth some $210bn, with digital video providing a gateway into the lucrative sector.

Smartphones and social media are redefining the retail market – here’s how

Every Black Friday we are greeted by a wave of videos showing shoppers physically attacking each other, desperate to get that 50 percent off or ‘buy one, get one free’ deal. In 2018, however, smartphones bore the brunt of this relatively new retail event. Consumers – freed from high-street queues – made purchases from the comfort of their sofas, their workplaces and during their daily commutes instead.

Analysis carried out by MyVoucherCodes found that online searches for “Black Friday deals” were more than 1,000 percent higher in 2018 than the previous year. In the US, $6.2bn worth of Black Friday sales were generated online, with smartphones accounting for over a third of purchases.

As technology has developed, consumers have been granted increased flexibility: they are now able to shop, compare prices and avoid the crowds around the clock, all at the touch of their fingertips. According to Brand Finance, e-commerce companies dominated the top 10 most valuable retail brands in 2018, with Amazon, Alibaba and JD.com placing first, third and seventh, respectively.

Social media platforms, such as Facebook and Instagram, are at the heart of online shopping. Interactions have increasingly moved online, with roughly 2.34 billion people having social media profiles. The average person now has five social media accounts and spends at least 40 minutes per day using a social network. The market is changing, forcing retailers to adapt to consumers who demand flexibility. Consequently, the high street – and shopping in general – will never be the same again.

Online interaction
One of the most popular platforms for convincing users to make Black Friday purchases is Instagram. “Our phones have become shop windows – and social media has become a new marketplace for brands and shoppers to meet,” Amy Cole, Head of Brand Development (EMEA) at Instagram, told The New Economy.

“Nowadays you can compare prices online when you’re actually in a shop. The way that people discover and engage with businesses has evolved – they expect immediacy and personalisation.” Instagram launched its built-in shopping feature in 2017; now, users have the opportunity to purchase items without even having to leave the platform.

Brands are no longer in control of the discussion: if a product fails to meet customer expectations, social media can quickly create a PR nightmare

Instagram has also introduced shopping tools such as Explore, Story and Collection, enabling consumers to understand a particular brand’s ethos. Crucially, 27 percent of UK and US consumers agreed they could trust the platform to handle payment processes – a rather meagre number, but a growing one. Although inexperienced buyers can still find themselves duped by intricate scams, social networks are becoming more integrated with commerce.

“Consumers are looking – and expecting – for every brand interaction to be connected, personalised, and convenient,” said John Zealley, senior managing director of consumer goods and services at Accenture. As a result, brands have been forced to pump resources into developing an online presence. SEO and digital marketing expert Neil Patel claims that 88 percent of online customers are less likely to purchase from brands that leave social media complaints unanswered. Just under half of users now expect brands to provide online customer service.

One of the most significant challenges facing brands is that they are no longer in control of the discussion: if a product fails to meet customer expectations, social media can quickly create a PR nightmare with disgruntled customers voicing their opinions. Equally, when a product stands up to scrutiny or service goes the extra mile, these same customers can become brand ambassadors.

Generation game
So-called social media ‘influencers’ – who boast tens of millions of online followers – have become top targets for advertising campaigns. “Social shoppers are far more likely to trust the (hopefully) honest opinions of an influencer over a brand,” said Carrie Gilbertson, Commercial Manager at Displaysense. Gilbertson believes this is due to the fact influencers can give customers the vital insights that a brand simply cannot. This authority has opened up the social shopping market.

Founded in 2012, online marketplace Depop has tapped into this phenomenon to quickly expand its user base into a vibrant community of more than six million. “The majority of Depop users globally are part of [Generation Z] (aged 13-23), who are persuaded more by the opinions of their peers than by [the] advertising or… trends [that are] thrust upon them,” Depop CEO Maria Raga told The New Economy. “[Depop] is aligned with their preferences to buy and sell ‘preloved’ clothing from their friends and people they admire.”

Nearly half of Generation Z – an age group that accounts for 27 percent of the global population – are online throughout the day, primarily watching visual content. In 2017, consumer-generated video content saw a 96 percent interaction rate among shoppers. It’s also important to note that younger people are more likely to care about social issues than any other group: Ipsos MORI, a UK-based market research company, found that 58 percent of individuals aged between 10 and 20 took part in some form of social action in 2016.

This generational change has forced companies to rethink how they advertise their products. Nike, for example, has demonstrated that advertising campaigns can remain successful for decades if they are regularly adapted to match the trends of the day. Now in its 30th year, the slogan “Just Do It” is one of the world’s most recognisable and enduring.

Last year, Nike’s slick motivational videos took a risky and controversial turn. The advert in question, which featured Colin Kaepernick, the first NFL player to take a knee during the national anthem in protest against racial injustice, initially saw Nike’s share price drop, with a number of online videos showing consumers destroying their Nike apparel in protest.

“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” US President Donald Trump tweeted. However, Nike would go on to record a 31 percent increase in sales, with the video being mentioned 5.2 million times on social media in just 72 hours. Clearly, the advert achieved its goal – it was talked about around the globe.

An experience, not a service
Despite their online success, Amazon and Alibaba have both plunged into the physical world: in 2018, Amazon opened a checkout-free grocery store, Amazon Go, in Seattle, while Alibaba welcomed customers to its own retail store, Hema. The respective moves were no doubt a reflection of the fact that, according to GP Bullhound, 61 percent of shoppers still prefer brands with physical stores. The boutique investment banking firm also found that 58 percent of customers use their smartphones in store to research products. With online shopping lacking the sensory experience offered by bricks-and mortar shops, GP Bullhound’s research concluded that there is room for online and physical shopping to co-exist and thrive.

With online shopping lacking the sensory experience offered by bricks-and mortar shops, there is room for online and physical shopping to co-exist and thrive

According to Marcus Harvey, Sales Director at consumer electronics firm Targus, retail will soon be an experience, not a service: “Changing consumer needs call for shopping locations to exist as destinations to hang out, connect with friends, interact with surroundings, catch up on social media or even get stuck in with some work.” As such, Harvey expects to see retailers experimenting with AI and virtual reality technologies to provide their customers with an immersive experience while in store.

Retailers are looking at how technology can elevate the customer experience further. Nations such as Japan and China, for example, have already started placing QR codes on external packaging, allowing both retailers and customers to effortlessly access a world of information on their smartphones. This enables customers to make better-informed purchasing decisions.

A virtual dressing room is another proposal that retailers are working on as they look to bypass the lack of ‘try before you buy’ in online shopping. This is perhaps unsurprising when you consider research by Barclaycard indicates that social media has driven a “return culture”, creating a “phantom economy” that costs retailers an estimated £7bn ($8.9bn) in purchases each year.

“Our research highlights the popularity of purchasing an outfit or item of clothing online in order to post it on social media and return it shortly after wearing,” said Anita Liu Harvey, Director of Strategy at Barclaycard. Studies show that almost one in 10 shoppers admit to having done this.

Just as technological developments provide new opportunities for brands, they also create challenges. Whether this concerns social media, AI or virtual reality, online outlets and physical stores must start preparing for the future now because the world of retail is changing fast.

Uber’s driverless cars return to public roads for the first time since fatal crash

On December 20 – just nine months after Uber ceased testing its autonomous vehicles following a fatal collision in Tempe, Arizona – Eric Meyhofer, the head of Uber’s Advanced Technologies Group, announced that the company’s self-driving cars had returned to the roads of Pittsburgh.

Elaine Herzberg died in hospital from injuries sustained in the incident, which took place back in March. The car’s on-board identification system allegedly had six seconds to identity Herzberg, yet failed to avoid the collision. Police reports suggested the safety operator, Rafaela Vasquez, was streaming an episode of a popular talent show rather than supervising the vehicle’s progress.

Uber’s autonomous vehicles will return to the streets of Pittsburgh, San Francisco and Toronto

In the wake of the incident, Uber told the US National Transportation Safety Board that the emergency braking system on the car had been disabled in order to “reduce the potential for erratic vehicle behaviour”. Previously, Uber had been testing self-driving cars in Arizona, Pittsburgh, San Francisco and Toronto.

On December 17, Uber received permission from the Pennsylvania Department of Transportation to resume testing. As part of the agreement, two safety operators will now be required to supervise each journey – working in four-hour stints, rather than the eight to 10 hour shifts previously required.

Further, speeds will be significantly reduced – falling from 55mph to 25mph – and vehicles will not operate during dark or wet conditions. No passengers will ride in the cars.

Uber’s autonomous vehicles will also return to the streets of San Francisco and Toronto. These vehicles will operate in manual mode, however, with drivers taking full control of manoeuvres in place of the self-driving software.

Meyhofer said in the statement: “To raise the bar for system performance, we’ve reviewed and improved our testing programme to ensure that our vehicles are considerate and defensive drivers. Before any vehicles are on public roads, they must pass a series of more than 70 scenarios without safety-related failures on our test track.”

Uber CEO Dara Khosrowshahi, who hopes to take the company public next year, will likely be prioritising the technology in a bid to eliminate the firm’s largest expenditure – driver’s wages.

Elon Musk reveals congestion combatting prototype: the Boring Company’s test tunnel

On December 19, Elon Musk unveiled a one-mile test tunnel under Hawthorne, California – the first major development launched by the entrepreneur’s tunnelling venture, the Boring Company. In 2016, Musk tweeted his plans to “build a tunnel boring machine and just start digging” in order to alleviate traffic congestion. Those plans are now coming to fruition.

During a 30-minute presentation – shared via a live webcast – Musk revealed a 1.14-mile stretch of his ambitious concept. The tunnel, which is 3.7 metres in diameter, follows a path that runs under the suburbs of Hawthorne, which is home to both SpaceX and the Boring Company. Guests were given free rides along the Boring Company’s test tunnel in a modified Tesla Model X as part of the grand opening.

Several conurbations have expressed an interest in Elon Musk’s congestion combatting vision, and Musk hopes that a citywide network can be completed by 2028

With the journey being described by participants as “a little bumpy”, Musk explained this was due to problems with a paving machine and assured the crowd that the final product would be “as smooth as glass”. Musk claimed the total price tag of the completed segment was around $10m, though he insisted excavating a mile of tunnel using “traditional” engineering methods would command costs of up to $1bn.

“Tunnels in my view are the only solution to urban congestion because we have a 2D road network and buildings are 3D – and everyone wants to pile in and out of these buildings at the same time,” Musk told CBS This Morning.

Several conurbations have expressed an interest in Musk’s congestion combatting vision, and Musk hopes that a citywide network can be completed by 2028. Still, industry experts have expressed their doubts.

Jack Stewart, transport writer for Wired, told the BBC: “Elon Musk has this amazing ability to put on a great show… But in reality what he has revealed is a concrete tunnel, it could be a sewer… He’s got an awful long way to go.”

Musk set out his final vision to assembled reporters: modified electric cars, guided by “skates”, will use a series of street-level elevators to lower themselves into an extensive underground network, where speeds of 150mph will be possible. Musk added that passenger’s cars could be fitted with retractable side wheels to enable vehicles to pass through the loop autonomously. Current test runs are far slower, however, reaching speeds of roughly 40mph.

Oil-rich Kazakhstan’s green transition

Nursultan Nazarbayev has been Kazakhstan’s one and only president since the country gained independence from the Soviet Union in 1991. Described by the leader as “a democracy that kept electing the same leader”, the country is guided by the principle of “economy first and then politics”.

Wedged between China and Russia, Kazakhstan is the world’s largest landlocked country. Beneath the sparsely occupied steppe landscape, where there are more wolves than people, lays an abundant supply of mineral resources that acted as the driving force behind impressive economic growth in the early 2000s. The country has the 11th largest oil reserves in the world, accounting for three percent of global supplies. Energy, 80 percent of which is derived from coal, comprises just under half of its GDP.

The oil price crash of 2014 and the crisis in Venezuela convinced Nazarbayev, along with other oil-based nations, of the value of a diversified economy

Yet, in 2013, Kazakhstan launched the Concept of Transition towards Green Economy until 2050, outlining its future development path. The document set out a number of ambitious targets for the country, including sourcing 50 percent of its energy from renewable sources by 2050. An interim goal of 30 percent by 2030 is still three percentage points higher than the EU’s target.

Professor Yelena Kalyuzhnova, Director of the Centre for Euro-Asian Studies at Henley Business School, explained why the Kazakhstani president has drawn up such a hefty plan of environmental and economic reform: “To date, economic growth has driven increased demand for energy services, making the construction of additional generating capacity increasingly necessary for enabling sustained growth.

“In this context, renewable energy resources are becoming an increasingly attractive option to help bridge the demand-supply gap. The renewable energy industry can contribute to economic diversification and job creation in the country.”

As well as shrinking the country’s carbon footprint, Nazarbayev is aiming to achieve an annual growth rate of three percent and to create 500,000 new jobs.

A change of tact
The oil price crash of 2014 and the crisis in Venezuela convinced Nazarbayev, along with other oil-based nations, of the value of a diversified economy. Dogged by slowing growth in 2015 and 2016 and a sharp depreciation of the tenge, the Paris Agreement added to the impetus to change tact.

Kazakhstan is already the largest recipient of foreign investment of all post-Soviet countries and Nazarbayev has determined that the transition to a green economy will depend on increased overseas funding. At the centre of his plan is the capital city Astana. Now a showcase of modern Kazakhstan, it was formerly a small village known as Akmola. Since being named the new capital of the country 21 years ago, gold and glass buildings have sprung from the grassy fields once described by human rights activist Jeri Laber as “Stalin’s dumping ground”.

To erode any residue of the country’s Soviet legacy, liberalisation of the economy and the privatisation of state-owned companies remains a priority. As part of this process of de-Sovietisation, the Kazakhstani language, which presently uses modified Cyrillic characters, will convert to a Latin script in 2025. English is also now on par with Russian as the most taught foreign language. As Russia is the largest importer of Kazakhstani coal, a move to renewables will help create a self-sufficient Kazakhstan and further diminish Russian influence.

Green potential
In 2017, Kazakhstan was chosen to host the Expo 2017 international exposition, the theme of which was ‘future energy’. The event, which lasted four months, was attended by 115 countries, 22 international organisations and visited by over 3.86 million people. The country spent $5bn building an entire city in which to host the exhibition, including the spherical, eight-floor Nur Alem museum.

From the outset, Kazakhstan has used its opportunity on the world stage to showcase its vision of an economic transformation centred on sustainable development, foreign investment and renewable energy. Currently, just one percent of Kazakhstan’s energy is renewably sourced, but its extreme climate, where temperatures can range between -50 degrees Celsius and 40 degrees Celsius, provides substantial opportunities.

At present, hydropower is the most rapidly developing area of renewable energy. In fact, 95 percent of the country’s renewable energy is derived from small hydropower projects, primarily located in the southern region of the country. So far, though, only an estimated 13 percent of Kazakhstan’s hydropower potential has been utilised.

Kazakhstan’s considerable agriculture output – the south of the country is one of the largest producers of apples and walnuts in the world – holds the potential for substantial bioenergy production. Currently, the area is poorly exploited, with crops regularly left to rot.

Speaking to Bioenergy International, World Bioenergy Association President Remigijus Lapinskas explained that advances are being made in Kazakhstan’s bioenergy sector: “In Kazakhstan, the utilisation of agricultural residues for heat and electricity looks promising. The future development of biomass is encouraging and we encourage our members and other technology companies to explore the possibility of technology and knowledge transfer to the region.”

Due to its geographic location on the wind belt of the northern hemisphere, roughly half of Kazakhstan’s territory experiences average wind speeds suitable for energy generation. Kazakhstan has vast potential for wind energy development and could garner 10 times more power than it needs from wind energy alone.

The country could also power itself solely on solar energy. Kazakhstan receives an average of 200 sunny days each year; in the south of the country, this figure can reach 300. By 2020, 28 solar energy projects are scheduled for completion.

Richard Pomfret, a professor of economics at the University of Adelaide, said: “Kazakhstan’s position on renewables is interesting insofar as it is a major oil and coal exporter that is also pursuing ambitious renewables targets. In the long run, this is a feasible strategy given the solar and wind energy potential.”

In May 2018, the European Bank for Reconstruction and Development (EBRD) collaborated with the Clean Technology Fund and the Asian Development Bank to support a 50MW solar power plant in Baikonur. The plant will reduce annual CO2 emissions in the country by 75,000 tonnes. Anton Usov, Chief Spokesperson for Eastern Europe, Caucasus and Central Asia at EBRD, told The New Economy: “There are many more similar projects up our sleeve. The country is an undisputed leader in renewables in Central Asia – long it may continue.”

Reasons for caution
For Nazarbayev’s vision to become a reality, there are still significant obstacles to navigate. “While the government is adopting new legal frameworks to encourage the transition towards renewables there are still significant barriers,” said Kalyuzhnova. “Low electricity tariffs, transmission losses and inefficient technologies, along with a weak regulatory and legal framework and a risky business environment, are the main impediments.”

Human rights violations and corruption have long tainted the region. According to Human Rights Watch’s World Report 2016: Kazakstan, “Kazakhstan heavily restricts freedom of assembly, speech, and religion”. Transparency International’s latest Corruption Perceptions Index ranks Kazakhstan 127th out of 180 countries and, according to a 2016 GAN Business Anti-Corruption report, companies cite corruption as the number one constraint of doing business in Kazakhstan.

As a result, inequality has drastically widened, highlighting the country’s mounting social problems. Rising crime, growing deprivation among the urban poor and a lack of public faith in the police are just some of the issues blighting Kazakhstan’s development. While the country has a near 100 percent literacy rate, rural schools suffer from a lack of resources and overstretched facilities.

The ambitious and ultra-modern architecture of the Astana skyline makes it look as though it’s from another world; the reality for thousands of Kazakhstani citizens is precisely that. Outside the capital, infrastructure for communities remains non-existent, running water is a pipe dream, roads are just tracks in the sand.

While the poverty level in Kazakhstan is reported to be just 2.6 percent, rural communities continue to struggle. Kazakhstan’s annual income per capita in 2017 was only $3,001, equal to about $8.20 per day. The government has pledged to encourage development across all areas of the country, however rural residents claim officials have never even bothered visiting certain areas. It is hardly surprising that some Kazakhstani citizens believe the government’s priorities are misplaced.

As Kazakhstan develops for the future, it is yet to be seen whether green technology will promote fair and diverse economic development across the whole country or simply enrich the self-perpetuating Astana elite in their golden towers.

EU seeks to rival Asia for electric-battery market supremacy with new fund

The EU has announced a series of fiscal measures designed to boost the electric-battery industry in the European bloc. Initiatives include the introduction of state aid for electric-battery research and a multibillion-euro fund for companies to build giant battery factories.

Currently, the European auto industry relies heavily on batteries from Asia, which produces around 80 percent of the global supply. The EU, in comparison, contributes just four percent. Brussels is concerned this dependence will hold EU companies back in the race to build mass-market electric vehicles.

Maroš Šefčovič, Vice President of the European Commission’s Energy Union, told the Financial Times: “We know very clearly that the future is electric and we simply have to catch up with this [battery] technology. You cannot develop new models or high-quality cars if you do not master the skills, the innovation and research link[ed] with batteries.”

Brussels is concerned Europe’s dependence on Asia for batteries will hold EU companies back in the race to build mass-market electric vehicles

Much of the capital will be made available through the EU’s Horizon 2020 fund, with €200m ($231.8m) set aside for battery projects and an additional €800m ($927.3m) available to finance demonstration facilities. Individual EU countries will be permitted to finance 100 percent of their research with the fund, provided some cross-border initiatives are implemented. Some €22bn ($25.5bn) of funding has also been made available for specific regions looking to promote the industry.

For private corporations, the European Investment Bank has set up a European Fund for Strategic Investments to finance the construction of a ‘gigafactory’ capable of rivalling Tesla’s in the Nevada desert. According to Šefčovič, there are now 260 companies involved across the battery supply chain, while four large groups have expressed an interest in building the gigafactory.

Previously, Europe has been held back in the battery fabrication stage by a lack of raw materials. To combat this, the EU plans to recover minerals by recycling old electronics. It has also begun to map deposits of cobalt, lithium, graphite and nickel across the European bloc.

The announcement of this funding is not only a strategic trade decision for the EU, but also a commitment to developing more ecologically friendly transportation options. No doubt it will be welcomed by climate campaign groups and auto manufacturers alike.

How to secure your UCaaS solution

The rate of development of unified communications-as-a-service (UCaaS) solutions has moved at pace in recent years. This cloud delivery model for enterprise communications brings together a number of technologies – such as instant messaging, voice-over-IP telephony, email and webinars – to support a more flexible and scalable working approach.

While it is predicted half of all business will move to hosted solutions by 2020, cybersecurity measures aren’t necessarily set to keep pace. According to the Breach Level Index, more than 9.7 billion data records have been lost or stolen globally since 2013 as a result of data breaches and cybercrime, and there is little to suggest this number won’t rise in the future.

Cloud-based solutions involve data that is subject to the same risks as any other kind of data, and need to be protected against breaches, denial-of-service attacks, malware and other cyberthreats. Consequently, it is vital to adopt vigilant and proactive security measures for the benefit of staff, customers and businesses.

Check your supplier
If a vendor has an ISO-27001-compliant, information-security-management system in place, it is highly likely to be in accordance with the EU’s General Data Protection Regulation (GDPR). However, it is still important to check the supplier’s GDPR policies to determine what customer data will be held, as well as where and how it will be stored.

You must also discern whether fraud protection is built into the supplier’s solution. A hosted solution means it is your supplier’s responsibility to maintain the service level agreement that has been offered, but it is the customer’s responsibility to make sure the hosted company has these policies in place.

For a lot of customers, the risk level on a hosted system is lower than on their own private branch exchange solution, as call data is held by the supplier on servers rather than by the end customer. What’s more, the supplier will typically have access to a number of highly trained security specialists who would otherwise be too expensive for SMEs to employ themselves.

Find out whether your cloud-service provider’s policy on end-to-end encryption guarantees that communications data is encrypted at every stage of the process

Educate your users
Teach users to recognise a secure hotspot to work across. Users need to know whether the data they are sending – or the call they are making – is confidential and, if not, how to secure their hotspot accordingly.

Encourage users to add applications onto their mobiles where they can so that call traffic stays on your system and not the end user’s.

Stay up to date
One common way for hackers to get into a system is through vulnerabilities or loopholes in outdated equipment or applications, with older versions of apps often possessing bugs that can be exploited.

To solve this, make sure your software is up to date, pay attention to usage alerts and ensure you can redeploy licences. You should also save information elsewhere by performing regular backups of the entire system.

Monitor systems
Many businesses don’t know they’ve been breached or attacked until it is too late to react. Check your solution has tools and applications for monitoring your network and ensure you have these checks in place so you can detect an intrusion as soon as it happens.

Strengthen authentication controls
Ensure all employees understand password and authentication controls, and that no device still uses the default password it was set up with.

Having strong passwords is an easy way to maintain safety, so we suggest changing your password regularly and using a minimum of 16 characters, including numbers and symbols, as well as a mix of uppercase and lowercase letters.

Don’t use password generators, as they often recycle old passwords that hackers might know.

Ensure data is encrypted
All cloud-service providers should use hypervisor technology to divide physical server space into isolated virtual packets. However, you should still check your cloud-service provider’s policy on end-to-end encryption; find out whether it guarantees that communications data is encrypted at every stage of the process, from the data centre right through to the end users’ devices.

Adapt firewalls and security software
A standard firewall will not safeguard a modern integrated UCaaS system, since there will be numerous holes in your network security. To solve this, a number of UCaaS solutions harness session border controllers within the carrier network and provide on-net connectivity between the hosted-voice provider and the end user.

This means call traffic does not go across the public internet at any point, significantly improving the security of the network. Strong anti-malware features should also be in place to protect information and defend against a loss of productivity due to spam or viruses.

Ensuring UCaaS solutions are safeguarded with the appropriate security measures means businesses can enjoy safer, more efficient working practices.

Top 5 tips for protecting your company against cryptojacking

Malware, the ever-evolving scourge of business enterprises the world over, is now being used to steal devices’ computing power and secretly mine cryptocurrencies. This new threat, which is growing in popularity among nefarious actors, is known as cryptojacking.

While cryptojacking doesn’t necessarily result in data loss, it does lead to stolen resources, a rise in power bills and decreased productivity among employees whose infected devices have their performance impaired.

Cryptojacking has seen spectacular growth throughout 2018, emerging as the strategy of choice for a number of hackers. High-profile victims have included Tesla and Drupal, and it would be naive to think further attacks aren’t on the horizon.

With cryptojacking becoming a go-to, low-risk way for cybercriminals to make money, it’s important that organisations not only know how to spot it, but how to stop it, too. Here are five ways to help protect your company against the threat of cryptojacking:

Invest in cybersecurity education 
Cryptojacking tends to start with phishing emails. When employees receive these dangerous messages and carelessly click the malicious links within, they unknowingly initiate a script on their devices, starting the cryptojacking process.

Through IT security training, organisations can teach their employees to identify phishing attacks, reducing the likelihood of illegitimate links being clicked. Training should also educate users on the consequences of successful phishing attacks – including cryptojacking – so they understand the importance of remaining vigilant.

Cryptojacking doesn’t cause obvious damage to an enterprise. But like a parasite, this form of attack prefers to keep its host alive to reap long-term benefits

Consider ad blocking and other tools 
In addition to phishing, cryptojacking threats can be delivered through advertisements on the internet. Fortunately, there are browser extensions that block popular crypto-mining scripts.

Organisations should leverage extensions like AdBlock in order to reduce the likelihood of cryptocurrency mining.

Use strong passwords and multi-factor authentication 
Cloud cryptojacking occurs when cybercriminals commandeer enterprise cloud resources and use them to mine cryptocurrencies. Hackers are constantly scouring the internet for misconfigured cloud services – especially those that do not require a password.

As such, organisations must ensure they use passwords of sufficient complexity, as well as multi-factor authentication. This will drastically reduce the likelihood of cybercriminals controlling cloud and IT assets – even if there is a credential leak.

Continuously monitor the cloud and network 
As mentioned previously, cryptojacking burns through IT resources. Accordingly, one of the simplest ways to identify cryptojacking is through consistent monitoring of cloud environments.

IT teams should watch for significant changes in resource utilisation and check for unauthorised access to simple storage service buckets, a common attack vector in cryptojacking schemes.

Similarly, IT teams should leverage network monitoring tools that can review web traffic and generate alerts when they encounter suspicious activity.

Adopt complete data security solutions
Cryptojacking is not solely a threat to desktops and laptops; mobile devices such as phones and tablets are also at risk. With more and more employees bringing their own devices to work, extending security policies to mobile endpoints is critical for enterprise security.

In light of this reality, agentless solutions have emerged as the tool of choice for bring-your-own-device security. Agentless, cloud-access security brokers can govern access to data and monitor for threats like malware without requiring software to be installed on users’ personal devices. This is immensely beneficial in the fight against cryptojacking.

It’s true, cryptojacking doesn’t cause obvious, catastrophic damage to an enterprise. But like a parasite, this form of attack prefers to keep its host alive to reap long-term benefits. As such, organisations must protect themselves through a mixture of security training, vigilant watchfulness and technology. In this way, they can significantly reduce the likelihood of cryptojacking impacting their operations.