The challenge of reducing the UAE’s waste

The waste management sector is still in its infancy in the UAE. Khaled Al Huraimel, Group CEO of Sharjah-based environmental management company Bee’ah, discusses the Emirate’s zero-waste to landfill target, and the challenges the city-state must overcome.

The waste management sector is still in it’s infancy in the United Arab Emirates. Yet demand for this service has hit an all-time high, and that’s thanks to rising migration and consumption levels. Here to give us insight on the evolution of this industry is Khaled Al Huraimel.

The New Economy: So first, can you tell me about some of the cultural challenges you face in the waste management sector?

Khlaed Al Huraimel: Well, in the UAE, as you know, we have people living and working from all over the world. So one of the challenges we have, on the cultural side, is the attitude and opinion of many different nationalities; so the awareness is important and working on changing attitudes of people towards recycling and waste is a challenge. But we’ve been able to successfully overcome that through various initiatives that Bee’ah and the UAE as a country have been doing.

The New Economy: The UAE tops a list that perhaps it may not be so proud of in that sense: one of the world’s largest per capita waste producers. So is the government very much confronting this reality?

Khlaed Al Huraimel: The region, not just the UAE, is going through rapid development, which leads to also increasing population; this has lead to the high waste generation per capita. But the UAE and Sharjah, where we are based, has been doing a lot to tackle this challenge and, of course, requires a lot of education for people to recycle, to reduce waste and putting the infrastructure to resolve this. But, right now in the region, the waste per capita generated is 2.5kg, which is one of the highest, but we are taking the steps to manage that.

The New Economy: Can you be more specific about Bee’ah’s role in tackling these concerns?

Khlaed Al Huraimel: Bee’ah is still a new company, we established the company in 2007 it’s a public/private partnership and since the establishment of the company, we have been looking at setting up the infrastructure to tackle the problem of waste. This includes setting up many recycling facilities, we’ve also set up MRF which is a Material Recovery Facility, we have a company under Bee’ah called Tandeef which is responsible for waste collection and street cleaning. And we have various initiatives that we do and projects to manage the problem of waste; we’ve set a target for Sharjah zero waste to landfill. Already to date we’ve achieved 67 percent diversion rate away from the landfill, which is considered probably the highest in the Middle East today.

The New Economy: Now, of course, there is a business imperative that’s involved in this, but even more so as you said in uncharted territory, you’ve got to really educate the public. Tell me about that arm of your company.

Khlaed Al Huraimel: Well, we do a lot on the education and awareness front: we have the Bee’ah School of Environment, which has been running now for a few years. It runs across all the schools in Sharjah; we’ve been able to educate over 200 000 students to date, and [have] over 200 schools so this is an ongoing programme, this is an initiative from Bee’ah. We also have another programme called My Bee’ah, which is a loyalty programme and outreach programme for the general public. So we have programmes, events running throughout the year also to educate the population on the environment, on recycling to help us to achieve our goals.

The New Economy: One of those goals being your zero waste target; Khalid, tell me about some of those plans.

Khlaed Al Huraimel: As I said earlier, we’ve built the infrastructure to try to recover and recycle as much waste as possible: to date we’ve reached around 67 percent diversion. And, to get towards zero waste, in 2014 we signed with a UK company for a waste to energy facility, it’s a gasification plant, which will be one of the largest gasification plants in the world and construction will start during 2015. And this plant will help us reach our target of zero waste, the plant capacity is around 400 000 tons which will generate up to 18MW of power.

The New Economy: Finally, you’ve talked about all this momentum that’s been built; how long do I have to wait until the UAE has really embraced this waste management culture?

Khlaed Al Huraimel: It’s already been embraced and we already see this with the increase and recycling increase and environmental education. There’s a lot of cooperation between the different emirates, we work closely with the ministry of environment and the federal government. We, as Bee’ah, have offices in Dubai and Abu Dhabi, so there’s lot of cooperation between the different emirates and the whole country as a whole is leading the way when it comes to sustainable development.

Spivack: Post-nuclear deal Iran poised to tap AIIB funding

Matthew Spivack, Middle East and Africa Practice Leader at Frontier Strategy Group, speaks to The New Economy about how emerging market bank funding into the oil and gas sector could be leveraged into great gains elsewhere, including key infrastructure development projects.

Come back later for a full transcript of this video.

Big data, digital economies, and the rise of the CTO

SoftServe CTO Neil Fox updates The New Economy on the latest trends in software development, the growing significance of the Chief Technology Officer, and the challenges for businesses when leveraging new technologies.

Getting your next great technological idea off the ground could just be a click away thanks to the latest digital trend. Here to set the stage for these developments, Neil Fox. 

The New Economy: Neil, what are some of these trends in software development?

Neil Fox: For years, in fact for decades, analysts like Forrester and Gartner have been talking about the CIO and the CTO role having more evolution in being a business partner, coming to the table as a true executive and not somebody that’s just controlling cost, but really driving the business and driving revenue.

Well, I’m happy to say that here in 2015, that trend has come to fruition. Today, CIOs and CTOs, VPs of Development, are true business partners with their companies. If you’re a CEO and your CTO or CIO is not having a seat at the table, I don’t think you’re going to be around very much longer. So on the business side, that trend I’m happy to say is finally complete.

The New Economy: Now, big data of course is one of those buzzwords in the tech sector today, yet little is really known about how it operates. Can you briefly tell me about its function and how companies are taking advantage?

Neil Fox: Let’s think about big data versus small data. Small data is what we’ve had in the past, which is managing essentially records coming from both internal and external systems that are very precise. Company name, address, telephone number, little bits of structured data.

Think about big data, that includes not just those pieces of information which we are collecting, but it also includes unstructured data, data that is typed into freeform text fields, like notes from a healthcare provider, or remarks that you might make about a product or service, or even a tweet or an Instagram post or something like that.

So we think about big data being the underlying infrastructure, the database structure, the hardware that is distributed, that is needed to compute all of these records, both structured and unstructured data, and then the other component of it is the analytics that sit on top of that.

So now that you’ve got all of these millions and billions of records, what do you do with it? How do you make sense out of it? And so the big analytics that sits on top of all that data not just tells you in a descriptive way what’s happened in the past or what might be going on currently, but they’re adding predictive analytics. What do you do with that data? What does it mean? Can we predict, and we can, shopping trends or healthcare trends or other kinds of important actions to take based upon that data.

The New Economy: Now beyond these trends, what are the key challenges for companies today in leveraging new technologies and in software development?

Neil Fox: I would say the number one challenge that we see from our clientele is what we think about as business agility. How do we make sure that we are as nimble as we can be? Today, if you have a smartphone, or even you’re using web applications, those applications are being updated on a constant basis. So agility is number one challenge and number one opportunity. If you’re not conducting agile methodology, if you’re not seeing your business look at their audience and their feature set and the value that they’re delivering in a very real-time way, you might need some assistance.

Number two is access to enough scalable resources. We had talked just a minute ago about big data. Those resources, people that understand the technology and the statistical analytics that sit on top of that are in high demand and scarce availability. So getting enough of those resources to make sense and to turn that into opportunity is a big challenge.

The third one is really alignment between R&D and the business. Getting them together not just for short term planning, but for long term strategic growth. We’ve seen a number of companies that have had one hit, they’ve had a great idea, they’ve brought it to market, it’s kind of hit its maturity phase, and now what? What’s our next plan? So you don’t want to be a one hit wonder. You want to have a strategy for long term growth.

The New Economy: Now, how will your company help overcome some of the challenges that you identified?

Neil Fox: At SoftServe, we’re really focused on those three major challenges that we just discussed. Access to scalable resources is really where a lot of companies get introduced to us, they’re looking for global resources. Well SoftServe has got development centres throughout eastern Europe, and we can hire and build teams of any size, whether it be two or three, or 100 or 200 people, in order to fill the gap on those areas where companies need some additional assistance.

Area number two, we do have a large consultancy practice to help you build long term strategic plans, so if you do need help in that area, we have people that are located again throughout Europe and the US that can work with our clients to make sure that they’re thinking about all the implications and all the opportunities for big data or mobile applications, any other technical platforms. Maybe modernising their existing applications into mobile or cloud-based apps, we help with that too.

The most important element that we bring to the table is in this concept of agility, which is where most companies seem to have the biggest challenges and struggle the most. Not just in making the most efficiency out of their software development practices, but helping them align to the business and build a culture and a philosophy of kind of real-time dynamic change and dynamic adoption.

The New Economy: Now finally, what’s the one thing CEOs should be doing today to position their company for the new digital economy?

Neil Fox: If we think just a few years into the future intelligent applications will be very much like the web applications of today. If you’re not a company that has a strategy for managing your data, validating it, normalising it and analysing your big data, then you’re going to be behind the curve the way that companies were late to the table with web development and web applications.

Just a few years from now, big data is going to be driving the growth and the usefulness and the value across industries, whether it be healthcare or retail or enterprise technology, or even emerging companies, they’re all going to be built on big data analytics, so that would be the one area I would focus on if I was a CEO today.

 

Is wearable technology the new panacea for our healthcare ills?

With the healthcare sector across the world taking immense strain, GE Healthcare Monitoring Solutions is developing technology to try to alleviate some of the pressure. Global Vice President and General Manager Didier Deltort discusses the company’s focus and drives.

The Healthcare industry is in a state of change with developments in technology driving it forward. At the helm of these advancements is GE Healthcare Monitoring Solutions; Global Vice President and General Manager Didier Deltort joins me now.

The New Economy: Well Didier; what trends are reshaping healthcare, and how does this affect the patient?

Didier Deltort: Three are happening right now in the global markets, and three angles.

Number one is access. As you know, population is ageing, there is a rise of chronic diseases, and so on. So you’ve got a shortage of capacity almost everywhere and even more in emerging markets. So it puts tremendous pressure on the healthcare systems to cope with the burden around ageing population, chronic diseases.

The second one is quality of care. We’ve gained this throughput throughout the hospitals, it puts a lot of pressure on the length of stay, on infections, on early mobilisation of the patients. Every hospital around the world is looking at delivering care safely and more affordably.

And last but not least it’s the cost. It’s a perfect storm at the moment: governments in the developed world can’t afford the cost of healthcare anymore.

So tremendous pressure on access, safety and cost.

The New Economy: So the technology you are developing; how does this benefit the patient, the caregiver and ultimately the community?

Didier Deltort: We just discussed how more patients go through hospitals, at the same time quality and safety and cost having to be better.

We’ve been looking at the convergence between sensors, algorithms, mobile computing, telecommunications, as well as big data analytics to deliver better solutions.

The stuff we are working on is having more and more wearable solutions, which could be on the patients. And throughout the hospital stay, monitor the patient’s conditions. And really for the caregivers, being able to deliver meaningful treatments, and decide faster. At the same time allow the patients to leave the hospitals much earlier and therefore reduce the cost.

So again the convergence of those technologies, which did not exist five years ago, or three years ago; that’s what we are tapping into right now.

The New Economy: What is GE Healthcare doing to address the needs that are developing from the changing healthcare landscape?

Didier Deltort: Three things we’re doing. Number one: we are trying to broaden the portfolio, whether developing solutions in devices, medical diagnostics, pharmaceuticals and information technologies to really help caregivers to address the evolution of healthcare.

Two: we are trying to change the culture; with those rapid changes in societies and in different parts of the world. We are at the same time trying to come up with a FastWorks methodology, which is about bringing meaningful global and affordable solutions on a more repetitive rhythm, than just to come up with a new product every five years. And this is a big cultural change.

And last but not least, we are trying to partner with companies and start-ups and external partners so that we can accelerate product development. But the key word is outcome; it is not about developing boxes anymore. It’s about delivering better outcomes for the hospitals, and for the patients ultimately.

The New Economy: So what makes you different from the competition?

Didier Deltort: I think what makes us different is being part of the big GE: a big industrial and financial company which has a huge technology portfolio.

We can tap into fundamental research and developments; we can look at what some other industries like transportation, aviation, oil and gas, power and water are doing; because they are almost facing the same challenges. And we can tap into what they are doing and leverage the big GE.

At the same time, we try to be more nimble and agile, and develop solutions faster so the depth and breadth of the company, which helps us to differentiate ourselves. But with a very strong focus on healthcare, and a very strong history in delivering solutions for the healthcare industry.

The New Economy: You’re also dedicated to supporting start-ups with your Health Innovation Village; so what kind of companies are based there, and what breakthroughs have you seen?

Didier Deltort: What we were trying to do in Finland is to tap into an ecosystem of start-up companies.

Finland has been known for telecommunications and great inventions in IT and banking. There are at the moment more than 150 start-up companies which merged from telecommunications; and those companies are bringing a lot of technologies and know-how, which are needed to develop the wearable solutions we’re working on.

So we are hosting 20 start-up companies in our campus right now, and we are just focusing again on the sensors, algorithm, cloud services, big data analytics. And it’s amazing also to have those companies in our campus, and to have a very traditional engineering organisation meeting at the cafe for a coffee, and at the gym. And its the merger of those two types of culture which I believe in the mid- and long-term will bring better results.

The New Economy: So finally, what future innovations are in the pipeline?

Didier Deltort: What we are looking for ultimately are wearable technologies. But not those that you can see every weekend: the gadgets you know, which cost €99 each, and work fine on healthy patients, but do not work on very sick patients.

So we are looking at solutions which can work on the very sick patients, not so sick patients, and healthy patients: throughout the entire continuum of care. And for that again, you need to have super-small wearable technologies which can perform diagnostics, monitor patients for almost 24 hours a day. But at the same time be super light and affordable.

Take bulky, professional, expensive medical equipment, and make them much smaller, wearable, and affordable, so that we can expand the market and tackle some of the most pressing problems in both developed world and in the developing world.

The secret to a billion dollar valuation

David Butler, vice president of innovation and entrepreneurship at The Coca-Cola Company and author of Design to Grow, How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) speaks to The New Economy about how other brands can leverage their growth to achieve stronger brand equity.

Historical highs are being set in the tech-sector for billion dollar valuations such as Apple and Elon Musk’s Tesla. But are these stocks overvalued, potentially hurting companies over the long-term? David Butler, Coca-Cola’s Vice President of Innovation and Entrepreneurship shares his thoughts. Thanks for joining me today.

The New Economy: First, let’s talk about Elon Musk, he’s got a company he says is one day going to be $700bn. Right now, it’s reported to be worth $25bn, much of that is apparently due to the batteries. How much of his brand equity is because of the batteries, SpaceX, or Elon Musk?

David Butler: Well my opinion is Elon Musk plays a big role. VCs, companies, strategic partners, always invest in the founder team, and obviously he has quite a great reputation and traction. So I think part of it is his own personal brand, but then I also think that in this case Tesla is so nimble that they could actually do away with the car and focus on the batter, to your point, and that might be how they reach the trillion dollar mark at some point.

But yeah, I think that’s what’s different around Tesla, for instance, than Apple. Apple is at this point a large established company, whereas Tesla is still in hypergrowth mode, so they actually may be able to be more nimble in fact than Apple.

The New Economy: Tesla has that momentum, everyone’s paying attention to Elon Musk these days, but how much of what he’s saying is overconfidence, and could he potentially alienate the average shareholder?

David Butler: Yes there’s always that risk or that opportunity, but I think you have to look at the track record and base your evaluation or your thinking on the track record. In his case, he’s actually been able to deliver a lot on what he’s promised.

The New Economy:  Now you say in your book: “For shareholders, billion-dollar brands are not only highly lucrative, but a very tangible sign of a company’s innovation capability and culture.” Now, can repositioning a company really be the way to reach that billion dollar mark?

David Butler: I wouldn’t say repositioning but I would say that any billion dollar company has to have a great product. Products answer problems that people have, so finding a solution to a big problem that a lot of people have is always the opportunity.

The New Economy:  People in the space field, many of them very intelligent, but what separates Elon Musk from them in many ways is he’s highly ambitious, and very much is confident in the brand and what he has to offer the world. But we were talking about the potential for alienation. More importantly, how does a company, any company, really begin to value itself? It’s so hard to take the intangible and make it tangible.

David Butler: The people who are interested in valuations are the investors, and so the investors look at metrics of the company, metrics of growth, things like revenue, users, and also the size of the market. So in this, and Elon’s case, a huge marker and so far a lot of traction as far as users and revenue. So he has, again, a great track record to make these visionary statements around.

The New Economy: In our head, Elon is both our friends right? But more importantly, do you think he got it right, saying that the company could one day be at Apple proportions.

David Butler: Perhaps, I mean it’s speculation for now, but I think that there’s a great leader there and a great plan, and we’ll see.

The New Economy: How would you advise a company that is perhaps considering, as you said in your book, to rebrand itself, how does it begin to pivot and build that new brand equity?

David Butler: Two things really, one is to look at the assets that the company has. So the brands that people, the knowledge inside, the relationships, and think about how they could leverage those assets in new and different ways.

Second, be open to, in fact, whole new business models. You mentioned this before, but highly disruptive business models, Uber-like business models, so on-demand platforms, these are new business models that didn’t exist or weren’t used frankly until recently.
So looking at the assets that a company as and then leveraging new business models is an opportunity for every large company looking to change.

The New Economy: Does a company need to have an innovation director at the helm to be able to get to that next level?

David Butler: I don’t know that they need a person called an innovation anything, but you need to have that vision and that focus, and so any company, if you have that vision and that focus, you can move forward.

Nao wows Innorobo with Gangnam Style | Video

The Nao Robot is currently being developed by Aldebaran Robotics, and many exhibitors at Innorobo had developed creative and innovative software for him. We saw Naos playing golf, taking their owners for a walk, and even sitting down to a game of Texas Hold ‘Em, but by far the most popular demonstration of his abilities was this little dance routine.

Terry Kawashima on five-colour printing | OKI | Video

OKI Group is a multinational telecoms and print manufacturer, operating across 120 countries. In December they unveiled their latest C900 printer to the graphic arts market at Viscom, the International Trade Fair for Visual Communication. Terry Kawashima, Managing Director of OKI Europe and OKI Systems Germany, explains the technology: a flexible fifth print station in addition to the standard CMYK array, combined with OKI’s versatile LED print engine; and the strategy: targeting niche value areas as the office printer sector declines.

The New Economy: Terry, let’s begin with the strategy. What are OKI’s key priorities in Europe?

Terry Kawashima: We have the strategy of a, increasing our penetration in our core office print market; b, strengthening our presence in the office solutions market; and c, we have a big opportunity in what we categorise as the professional printing market. Like for example, production printers. Graphic arts, which we are targeting currently. So those kinds of market which we haven’t really addressed.

Our technology, the LED print engine, is extremely flexible. Tailoring it to, for example, a very narrow format label printer. Or very wide format poster printing. We can really do it, without a huge complexity of work.

It’s the customer who tells us what we can do. That is our strength

We have a stand at the big trade fair, Viscom, as you said. And there we are going to launch the brand new C900 model. And that is really ground-breaking. We have a flexible fifth print station, allowing us to address much broader professional applications. And this is our current strategic focus. Because we think the revenue and profit opportunities there is just enormous. We have so many possibilities, so that is our current strategic focus for Europe.

The New Economy: Tell me about the new product then: you mentioned it’s a five colour device, what niche areas does this open to you, and what does it represent in terms of the sectors that OKI is exploring now?

Terry Kawashima: We have experienced additional interest from customers who we didn’t expect in this graphic arts market. And over time we have learned the possibilities of addressing customers outside the office market.

We have now clear toner, and that really helps us to have a very glossy finish over colour print. Last year we have introduced white toner, that allowed us to address printing over textiles, mugs, any kind of material, because they have transfer material. But this transfer material is not that easy to handle for conventional printers. That is really a combination of additional colour station, combined with our superior paper handling capability, which we have gained over many years of experience.

The New Economy: What drove the development of this product? How did you identify the graphic arts market as an area that OKI could explore?

We introduced white toner, which allowed us to print over textiles, mugs, any kind of material

Terry Kawashima: We are very close with our channel partners and end customers. We have very strong feedback from customers. So we have identified those opportunities through a few channel partners that, this is a niche market, and with your machine, you could probably address it if you fine-tuned here and there. And all those ideas really took us to the stage where we decided: okay, we should really invest in slightly bigger machines, with a fifth station, that makes us much more flexible.

So what we are very very keen to do is really listen to our potential customers, who really have so many ideas that we don’t really think of, day to day. So, cutting a long story short, it’s not really that we have thought about the application at R&D. It’s the customer who tells us what we can do. And that is our strength.

Chuck Hansen on detecting sewer leaks | Electro Scan | Video

Leaking pipes and sewers might soon be a thing of the past, thanks to innovative new technology that can detect the slightest crack or defect. Electro Scan CEO Chuck Hansen shows off his tri-electrode probes and explains the advantages of Electro Scan’s technology over traditional CCTV methods.

The New Economy: Electro Scan is said to be 3-5 times better at detecting leaks than CCTV, which is traditionally used. This is quite a statement. How does it work exactly?

Chuck Hansen: TVU can find defects, you can look at cave-ins, you can see protruding taps, you can see alignment problems, but what you cannot see with television inspection are leaks. Unless you’re right there when water is coming out through a crack, through a joint, through a fissure, you’ll never see where leaks are. And that’s the great thing about Electro Scan, we find every defect, every leak in the pipe.

We find every defect, every leak in the pipe

The New Economy: Well this might be a stupid question, but why are leaks bad in sewers?

Chuck Hansen: Number one, you don’t want it leaking out into the domestic drinking water. But more importantly, and I think being here in England with water companies and AMP6 that’s coming out, when it rains, if you’ve got all of these cracks in sewers, the water will just percolate down into the pipe. What happens is, rainwater really should just go back into the rivers and the streams, and out into the ocean. But if it gets into the sewer pipes, what happens is you’ve got to build larger and larger, spending billions of dollars and pounds on treatments plants, to build those at the end. So it’s very expensive. So looking at the treatment and transportation costs of every litre, of every gallon of water going in the sewer, is very critical right now.

The New Economy: Well you’ve brought two of these devices here, these are actually what goes into the sewers?

Chuck Hansen: Yes. So if you take a look at the larger probe, this will be for pipes anywhere from 250mm, or eight inches, all the way up to two metres. And it’s quite interesting, there’s not a lot of moving parts, but inside we’ve got customised proprietary boards. This is what’s known as a tri-electrode array, so we’ll have electrodes coming out of the back end, electrodes coming out of the front end, and what they do is they’re sacrificial and so they create a tightly bound electrode around the middle that will interrogate the pipe. It will go up against the wall of the pipe all the way down. The critical element that we have, that TV doesn’t have, is we require this to be surrounded by water. By water surrounding the probe, what happens is the electricity then can conduct to the wall of the pipe and detailed inspection can happen all around the pipe.

It’s automated, there’s no visual interpretation, so the consistency is just fantastic

The New Economy: Well as a very successful entrepreneur – you sold your last business in 2007 for a reported $100m – what made you believe in the Electro Scan concept so much to become the major stakeholder?

Chuck Hansen: I first heard of the technology about 10 years ago and it looked like it had promise, but no one had really taken it up, it looked like there were some deficiencies. And what I saw was a potential for being a really disruptive technology. We’ve done the same techniques to do the condition assessments of sewers for so long before. With this technology it was so unique, and it was an automated approach, not a visual approach. I knew that if I could put the team together, have the dollars, it could really take off.

The New Economy: So compared to CCTV, what are the advantages?

Chuck Hansen: You can take a look at it: there’s no moving parts. So all the things that can go wrong with the CCTV camera generally do go wrong. The second thing is, it’s automated. There’s no visual interpretation, like you do when you look at a picture, it’s always in the eye of the beholder. When you have two people looking at the same video, sometimes, they see different things. This has consistent results, we’ve had tests, that the US EPA has done, testing a pipe one day, sixty days later coming back, the exact same readings. So the consistency is just fantastic. But the most important thing that this device does that CCTV doesn’t, is it produces the holy grail of the sewer business: it will actually calculate the gallons per minute, or the litres per second, of how large each individual crack or leak is in the pipe.

Electro Scan will calculate the litres per second of each individual crack or leak

The New Economy: This is quite a change from CCTV in terms of technology, so how easy will it be for clients to adapt to?

Chuck Hansen: One of the things that I think was missing before was, in earlier versions of the products we had seen, it wasn’t a very familiar process to the workers. So we actually looked at a TV truck and we asked the question, how could we adapt the technology and actually put it inside of a TV truck? And if we take a look at the bottom of this, we see this cable at the very end. If there was a TV camera that was sitting side by side, we would literally unplug the TV camera and plug it directly into ours. So we wanted to make it very familiar. So within five minutes, a team that has been televising using cameras can change out, plug and play, and be electroscanning.

The New Economy: Finally, no pun intended, what’s in the pipeline for the future?

Chuck Hansen: You know, we’ve been expanding sizes, so we’re going to be handling all the sizes for sewer. But another huge market is of course water pipes. Now, in water, water’s a clean water and those pipes generally are under pressure, so having leaks there, it’s kind of the reverse. So we have these large treatment plants producing water and it’s not uncommon, even in developed countries, to lose 30 percent of the water going out to the distribution system and to the homes. So we’re adapting the technology a bit, changing up the software, so our probes can go inside. We’ve already done our first successful trial. We’re also preparing for our largest trade show, which is coming up in May, that’s going to be the IFAT show, May 5-9, in Munich, Germany. So a lot of great things on the horizon for us.

The New Economy: Chuck, thank you.

Chuck Hansen: Thanks.