Cleantech & New Energy Awards 2012

 

Australasia/Pacific

Best Clean Energy Company, Australasia/Pacific
Verve Energy

Best Renewable Energy Company, Australasia/Pacific
Trina Solar

Best Emerging Renewable Energy Company, Australasia/Pacific
Infigen

Best Clean Energy Investor, Australasia/Pacific
Tsing Capital

Excellence in Innovation, Australasia/Pacific
Solar Sailor

Best CEO, Australasia/Pacific
Jifan Gao, Trina Solar

 

Europe

Best Clean Energy Company, Europe
Iberdrola

Best Renewable Energy Company, Europe
SolarWorld

Best Emerging Renewable Energy Company, Europe
iRES Enerji

Best Clean Energy Investor, Europe
Goldman Sachs

Exellence in Innovation, Europe
DESERTEC Foundation

Best CEO, Europe
Thiemo Gropp, DESERTEC Foundation

 

Middle East/Africa

Best Clean Energy Company, Middle East/Africa
Kahramaa

Best Renewable Energy Company, Middle East/Africa
Masdar

Best Emerging Renewable Energy Company, Middle East/Africa
Qatar Solar Technologies | Watch the award presentation

Best Clean Energy Investor, Middle East/Africa
QDB

Excellence in Innovation, Middle East/Africa
Tigi Solar

Best CEO, Middle East/Africa
Omran Al Kuwari, Green Gulf

 

North America

Best Clean Energy Company, North America
Next Era Energy

Best Renewable Energy Company, North America
First Solar

Best Emerging Renewable Energy Company, North America
Finavera

Best Clean Energy Investor, North America
Goldman Sachs

Excellence in Innovation, North America
SolarCity

Best CEO, North America
Lyndon Rive, SolarCity

 

South America

Best Clean Energy Company, South America
Neoenergia

Best Renewable Energy Company, South America
Renova Energia

Best Emerging Renewable Energy Company, South America
Acciona

Best Clean Energy Investor, South America
BNDESPAR

Excellence in Innovation, South America
Subsole

Best CEO, South America
Mathias Becker, Renova Energia

Industries trade places

The global economy is experiencing a major growth challenge. Many advanced countries are attempting to revive sustainable growth in the face of a decelerating global economy. But the challenges across countries are not the same. In particular, the tradable and non-tradable parts of a range of economies differ in important ways.

In the non-tradable sector (60-70 percent of the economy in advanced countries), the main growth inhibitors are weak demand, as in the US following the financial crisis, and structural and competitive impediments to productivity, as in Japan. In the tradable sector, growth depends on a country’s productivity relative to incomes and competitiveness. At the global level, there can also be a shortage of aggregate demand on the tradable side.

The Nobel laureate economist Robert Solow has shown that growth comes from three sources: the working population, capital investment, and technological progress. A growing young population helps to maintain fiscal balance and ensure intergenerational equity, but it does not by itself increase incomes. On the other hand, economic growth below the sum of growth in the working population and the labour-saving part of technological change fuels unemployment.

Developing countries, once they enter rapid-growth mode, generate growth from capital deepening via investment – in a sense making up for past underinvestment. And it is possible for advanced countries to fall behind by under-investing, particularly in the public sector, relying instead on less sustainable debt-fuelled means of generating demand.

Splurge or save?
However, as Solow noted, investment has its limits, owing to diminishing marginal returns. Often, these limits are not binding, but, once capital deepening is exhausted, technological progress, which makes inputs more productive in creating final value, is the long-run driver of growth.

The challenge is to apply these insights in a world characterised by global economic interdependence, major imbalances, and a worsening growth and employment problem. It is a world in which economies are connected directly in the tradable sector of the global economy, and indirectly through the demand and employment linkages between the tradable and non-tradable sectors of individual economies. In the short run, the non-tradable sector is, by definition, subject to domestic-demand constraints. A shortfall in non-tradable demand inevitably limits growth on that side of the economy.

Governments can, of course, bridge the gap via deficit spending (preferably focused on employment-generating investment that enhances future growth). But the advanced countries are, to varying degrees, fiscally constrained by relatively high and rising public debt, largely owing to fiscal imbalances that were hidden from view until defective growth models broke down in the crisis of 2008.

Just how fiscally constrained these countries are remains debatable. Italy and Spain are clearly constrained by the absence of private capital in their respective sovereign-debt markets, with rising yields threatening their fiscal stability and reform programmes. They need the eurozone core and the International Monetary Fund as temporary lenders of last resort until they restore policy credibility and regain investors’ confidence. The US sovereign-debt market shows no similar evidence of having reached a limit yet. But bond markets do not issue many early warning signals: witness the sudden run-up of yields in Italy and Spain a year ago.

Narrowing constraints  
The more complex growth issues have to do with the tradable part of the global economy, where global aggregate demand – and the derived demand that lands in various places in global supply or value-added chains – is the target of competition. Total demand and its growth do matter, but so does market share. Given the growth patterns across advanced and developing countries prior to the crisis, and then the large negative shock, it is likely that there is a shortfall of tradable global aggregate demand, impeding an important component of global growth.

But, for individual economies, relative productivity versus income levels determines the share of global tradable aggregate demand that is accessible. Unlike the non-tradable side of the economy, the domestic component of global tradable demand is not an absolute constraint on growth; nor is the rate of growth of global tradable demand an absolute constraint, given the possibility of increasing share.

Of course, not everyone can gain share at the same time. Fortunately, if countries increase productivity with the aim of boosting relative productivity and growth potential on the tradable side, this will increase incomes and accelerate the growth of global aggregate demand. It may look like a zero-sum game, but it is not.

When incomes get significantly out of line with productivity levels (as they have recently), reviving growth requires resetting the terms of trade, which can be done with exchange rates, whether managed or set by markets.

In the eurozone, where countries with competitiveness problems do not have the exchange-rate adjustment mechanism, restrained income growth and productivity-boosting reforms are probably needed, as was the case in Germany between 2000 and 2006, and now in several southern European countries.

Supplying opportunities
What is true for countries on the tradable side is also true for workers, who are differentially affected by the evolution of global supply chains. The efficient integration of global supply chains has created employment opportunities in developing countries and in the higher value-added sectors of advanced countries. But it has also reduced employment options for a subset of middle-income people in the tradable sectors of advanced economies.

Many countries are struggling to adapt their growth patterns to the new challenges they face in a slowing global economy. To be effective, policies need to include an accurate diagnosis of growth potential and impediments in both tradable and non-tradable parts of the economy. Focusing on one – say, the competitiveness problem in the tradable sector – to the exclusion of the other – perhaps a serious non-tradable demand shortfall or stagnant productivity – will not be enough.

(c) Project Syndicate 2012

Protecting wealth

Great social change occurs in several ways. A technological breakthrough – the steam engine, computers, the internet – may play a leading role. Visionaries, such as Mahatma Gandhi, Martin Luther King Jr., and Nelson Mandela, may inspire a demand for justice. Political leaders may lead a broad reform movement, as with Franklin Roosevelt and the New Deal.

Our own generation urgently needs to spur another era of great social change. This time, we must act to save the planet from a human-induced environmental catastrophe. Each of us senses this challenge almost daily. Heat waves, droughts, floods, forest fires, retreating glaciers, polluted rivers, and extreme storms buffet the planet at a dramatically rising rate, owing to human activities. Our $70trn-per-year global economy is putting unprecedented pressures on the natural environment. We will need new technologies, behaviours, and ethics, supported by solid evidence, to reconcile further economic development with environmental sustainability.

UN Secretary-General Ban Ki-moon is taking on this unprecedented challenge from his unique position at the crossroads of global politics and society. At the political level, the UN is the meeting place for 193 member states to negotiate and create international law, as in the important treaty on climate change adopted at the Rio Earth Summit in 1992. At the level of global society, the UN represents the world’s citizenry, “we the peoples,” as it says in the UN Charter. At the societal level, the UN is about the rights and responsibilities of all of us, including future generations.

Chance to act
In the past two decades, governments have come up short on solutions to environmental threats. Politicians have failed to properly implement the treaties adopted at the 1992 Earth Summit. Ban knows that strong government action remains vital, but he also recognises that civil society must also play a larger role, especially because too many governments and politicians are beholden to vested interests, and too few politicians think in time horizons that extend past the next election. To empower global society to act, Ban has launched a bold new global initiative, for which I am grateful to volunteer. The UN Sustainable Development Solutions Network is a powerful effort to try and mobilise global knowledge to save the planet. The idea is to use global networks of knowledge and action to identify and demonstrate new, cutting-edge approaches to sustainable development around the world. The network will then work alongside and support governments, UN agencies, civil-society organisations and the private sector.

Humanity needs to learn new ways to produce and use low-carbon energy, grow food sustainably, build liveable cities, and manage the global commons of oceans, biodiversity, and the atmosphere. But time is running very short.

Today’s mega-cities, for example, already have to confront dangerous heat waves, rising sea levels, more extreme storms, dire congestion, and air and water pollution. Agricultural regions already need to become more resilient in the face of increased climate volatility. And as one region in one part of the world designs a better way to manage its transport, energy needs, water supplies, or food supplies, those successes should quickly become part of the global knowledge base, enabling other regions to benefit rapidly as well.

Partners in order
Universities have a special role to play in the new UN knowledge network. Exactly 150 years ago, in 1862, Abraham Lincoln created America’s “land-grant” universities to help local communities to improve farming and the quality of life through science. Today, we need universities in all parts of the world to help their societies face the challenges of poverty reduction, clean energy, sustainable food supplies, and the rest. By linking together, and putting their curricula online, the world’s universities can become even more effective in discovering and promoting science-based solutions to complex problems.

The world’s corporate sector also has a significant role to play in sustainable development.

Now the corporate sector has two faces. It is the repository of cutting-edge sustainable technologies, pioneering research and development, world-class management, and leadership in environmental sustainability. Yet at the same time, the corporate sector lobbies aggressively to gut environmental regulations, slash corporate-tax rates, and avoid their own responsibility for ecological destruction. Sometimes the same company operates on both sides of the divide.

We urgently need far-sighted companies to join the Sustainable Development Solutions Network. These companies are uniquely placed to move new ideas and technologies into early-stage demonstration projects, thereby accelerating global learning cycles. Equally important, we need a critical mass of respected corporate leaders to press their peers to cease the anti-environmental lobbying and campaign-finance practices that account for the inaction of governments.

Defining a legacy
Sustainable development is a generational challenge, not a short-term task. The reinvention of energy, food, transport, and other systems will take decades, not years. But the long-term nature of this challenge must not lull us into inaction. We must start reinventing our productive systems immediately, precisely because the path of change will be so long and the environmental dangers are already so pressing.

At the Rio+20 Summit this past June, the world’s governments agreed to adopt a new set of goals on sustainable development for the period after 2015, to build upon the Millennium Development Goals’ success in reducing poverty, hunger, and disease. In the post-2015 era, the fight against poverty and the fight to protect the environment will go hand in hand, reinforcing each other. Secretary-General Ban Ki-moon has already initiated several global processes to help establish the new post-2015 goals in an open, participatory, and knowledge-based way.

The Secretary General’s launch of the Sustainable Development Solutions Network is therefore especially timely. Not only will the world adopt a new set of goals to achieve widespread sustainable development, but it will also have a new global network of expertise to help achieve those vital objectives.

(c) Project Syndicate 2012

Inward Investment Awards 2012

 

Best Inward Investment Agency, Europe
Entwicklungsagentur Kärnten

Best Inward Investment Agency, Africa
Ghana Investment Promotion Centre (GIPC)

Best Inward Investment Agency, Americas
Apex-Brasil

Best Inward Investment Agency, Asia-Pacific
The Singapore Economic Development Board (EDB)

Best Inward Investment Agency, Middle East
Dubai FDI

 

Best Real Estate Promotions, Africa
APIX

Best Real Estate Promotions, Americas
Proinvex Panama

Best Real Estate Promotions, Asia-Pacific
Invest Beijing International (IBI)

Best Real Estate Promotions, Europe
Invest in Manchester (MIDAS)

Best Real Estate Promotions, Middle East
The Sharjah Investment and Development Authority (Shurooq)

 

Best Offshore FDI Facilities, Americas
Business Bermuda

Best Offshore FDI Facilities, Africa
Mauritius Board of Investment (BOI)

Best Offshore FDI Facilities, Asia-Pacific
Labuan International Business & Financial Centre, Malaysia

Best Offshore FDI Facilities, Europe
Finance Centre of Gibraltar

Best Offshore FDI Facilities, Middle East
Dubai FDI

 

Best Technology Opportunity Promotions, Africa
Invest In Morocco

Best Technology Opportunity Promotions, Americas
Enterprise Florida

Best Technology Opportunity Promotions, Asia-Pacific
Invest India

Best Technology Opportunity Promotions, Europe
Invest in Bavaria

Best Technology Opportunity Promotions, Middle East
Invest in Israel

 

Best Tourism Facilities, Africa
Tanzania Investment Centre (TIC)

Best Tourism Facilities, Americas
The Dominican Republic Centre for Export and Investment (CEI-RD)

Best Tourism Facilities, Asia-Pacific
Austrade

Best Tourism Facilities, Europe
Malta Tourism Authority

Best Tourism Facilities, Middle East
Abu Dhabi Tourism Development & Investment Company (TDIC)

Energising futures

When President Richard Nixon proclaimed in the early 1970s that he wanted to secure national energy independence, the US imported a quarter of its oil. By the decade’s end, after an Arab oil embargo and the Iranian Revolution, domestic production was well in decline, Americans were importing half their petroleum needs at 15 times the going price, and it was widely believed that the country was running out of precious natural gas.

Energy shocks contributed to a lethal combination of stagnant economic growth and inflation, and every US president since Nixon likewise has proclaimed energy independence as a goal. But few people took those promises seriously.

Today, energy experts no longer scoff at this prospect. By the end of this decade, according to the US Energy Information Administration, nearly half of the crude oil that America consumes will be produced at home, while 82 percent will come from the US side of the Atlantic. Philip Verleger, a respected energy analyst, argues that, by 2023, marking the 50th anniversary of Nixon’s “Project Independence,” the US will be energy independent in the unimaginable sense that it will export more energy than it imports.

Verleger argues that energy independence “could make this the New American Century by creating an economic environment where the United States enjoys access to energy supplies at much lower cost than other parts of the world.” Already, Europeans and Asians pay four to six times more for their natural gas than Americans do.

Changing strategies
What happened? The technology of horizontal drilling and hydraulic fracturing, by which shale and other tight rock formations at great depths are bombarded with water and chemicals, has released major new supplies of both natural gas and oil. America’s shale-gas industry grew by 45 percent annually from 2005 to 2010, and the share of shale gas in America’s overall gas production grew from four percent to an impressive 24 percent.

The US is estimated to have enough gas to sustain its current rate of production for more than a century. While many other countries also have considerable shale-gas potential, problems abound, including water scarcity in China, investment security in Argentina, and widespread environmental restrictions in several European countries with promising supplies.

The American economy will benefit in a myriad of ways from its change in energy supply. Hundreds of thousands of jobs are already being created, some in remote, previously stagnating regions. This additional economic activity will boost overall GDP growth, yielding significant new fiscal revenues. In addition, the lower energy-import bill will cause America’s trade deficit to narrow and its balance-of-payments position to improve. Some US industries, such as chemicals and plastics, will gain a significant comparative advantage in production costs.

Indeed, the International Energy Agency estimates that the additional precautions needed to ensure shale-gas wells’ environmental safety – including careful attention to seismic conditions, properly sealed shafts, and appropriate waste-water management – add only about seven percent to the overall cost.

With respect to climate change, however, the effects of greater reliance on shale gas are mixed. Because natural-gas combustion produces fewer greenhouse gases than other hydrocarbons, such as coal or oil, it can be a bridge to a less carbon-intensive future. But the low price of gas will impede the development of renewable energy sources unless accompanied by subsidies or carbon taxes.

Liberated power
At this stage, one can only speculate about the geopolitical effects. Clearly, the strengthening of the US economy would enhance American economic power – a scenario that runs counter to the current fashion of portraying the US as being in decline.

But one should not jump to conclusions. A balance of energy imports and exports is only a first approximation of independence. As I argue in my book The Future of Power, global interdependence involves both sensitivity and vulnerability. The US may be less vulnerable in the long run if it imports less energy, but oil is a fungible commodity, and the US economy will remain sensitive to shocks from sudden changes in world prices.

In other words, a revolution in Saudi Arabia or a blockade of the Strait of Hormuz could still inflict damage on the US and its allies. So, even if America had no other interests in the Middle East, such as Israel or nuclear non-proliferation, a balance of energy imports and exports would be unlikely to free the US from military expenditures – which some experts estimate run to $50bn per year – to protect oil routes in the region.

Constraining capacity
At the same time, America’s bargaining position in world politics should be enhanced. Power arises from asymmetries in interdependence. You and I may depend on each other, but if I depend on you less than you do on me, my bargaining power is increased.
For decades, the US and Saudi Arabia have had a balance of asymmetries in which we depended on them as the swing producer of oil, and they depended on us for ultimate military security. Now the bargains will be struck on somewhat better terms from America’s point of view.

Likewise, Russia has enjoyed leverage over Europe and its small neighbours through its control of natural gas supplies and pipelines. As North America becomes self-sufficient in gas, more fuel from various other regions will be freed up to provide alternative sources for Europe, thereby diminishing Russia’s leverage.

In east Asia, which has become the focus of US foreign policy, China will find itself ever dependent on Middle Eastern oil. American efforts to persuade China to play a greater role in regional security arrangements may be strengthened, and China’s awareness of the impending vulnerability of its supply routes to US naval disruption in the unlikely event of conflict could also have a subtle effect on each side’s bargaining power.

A balance of energy imports and exports does not produce pure independence, but it does alter the power relations involved in energy interdependence. Nixon got that right.

(c) Project Syndicate 2012

Streamers kidnap TV’s viewing audience

The television industry is one that has been arguably dominated by the same group of providers for much of its existence, but many of these institutions and companies look set to be usurped by an incoming digital revolution fuelled by the desire of consumers to become fully connected and immersed through their TV sets.

Traditionally, studios and broadcasters have controlled the content shown on televisions made by a vast number of consumer electronics manufactures – funding their businesses through advertising or subscription fees. However, with new online entrants into the market who are planning on circumnavigating these traditional forms of broadcasting and aiming to change the way people view their TVs, these old businesses are struggling to maintain their relevance in an ever-interconnected world.

Online services, also known as over-the-top (OTT) content, have grown in recent years as computers and broadband capacity have become more advanced. Companies such as Netflix and Hulu have become steadily popular with people eager to watch what they want, when they want. Elsewhere, telecommunications providers have been eager to tie customers into deals that offer them cable or satellite television and high-speed internet, offering up increased content in order to entice them into long-term contracts.

Advertise this
Many viewers have also found that digital television services like TiVo in the US and Sky+ in the UK have enabled them to skip through adverts, which has caused something of a dilemma in both the advertising industry and the networks that host them. If users can fast forward through adverts, the value of that space is significantly reduced.

While advertising revenue has declined – and this has been mirrored in the amount of money firms are willing to commit to television advertisements – this is thought to be a knock-on result of the uncertain economic climate.

Citibank analysts conducted a study earlier this year that found that despite cable television outperforming total advertising spending in the past two years, this level of performance is not expected to continue. The reasons for this decline could reflect the new ways people are using their televisions, as well as the move towards online forms of video content.

Online advertising spending is expected to continue to grow later in the year, but this may be hampered by new services that offer an ad-free platform in return for a basic, flat subscription fee.

Over-the-top entertainment
Many of the new entrants into the market, including Netflix and Lovefilm, started out as online DVD rental services. Their businesses soon evolved into pure online offerings, as it became clear that the costs of mailing physical films and the infrastructure that it entailed could be slashed as a result of providing a pure streaming service. Instead of relying upon revenues from advertising, some of these new online services require paid subscriptions.

Hulu, a partnership between NBC, Disney and Fox, was set up to provide an outlet for each of those studio’s content online, funded through advertising. It has since grown to offer programmes from other networks, and is a market leader in the US and Japan. The company has seen growth of over 60 percent since 2010, and posted revenues of $420m in 2011.

Amazon has also been eager to get in on the streaming act, with its Amazon Prime service offering an online version of any physical film purchased from Amazon. This is seen as a way to keep physical sales of content flowing, while building up people’s online libraries.

One development that we are likely to see in the future is online streaming companies offering their own content. Hulu started producing its own dramas in 2011, while Netflix has signed deals to bring back cult comedy Arrested Development, which gained a fiercely loyal following when originally broadcast by Fox between 2003 and 2006, but was axed due to low viewing figures. The show’s revival online, expected in 2013, is a sign that streaming companies are able to target specific audiences, without the need to cater for a broader market that is restricted by traditional television schedules.

Netflix now has as many as 27m subscribers around the world, and is expected to grow its business throughout Europe significantly over the coming months, having already launched in the UK and Ireland earlier this year. The company posted hugely impressive revenues in July of $889m, which was much more than many analysts had predicted.

Netflix’s performance over the last year has seen the company make gains in the number of people watching television shows on their service. Nielsen’s data shows an increase of people that preferred to watch TV shows on Netflix had increased by eight percent over the previous year to 19 percent.

Another study conducted by Richard Greenfield of BTIG Research says that Netflix now has more viewers in the US than any other cable television network. After Netflix CEO Reed Hastings said in June that the company had exceeded one billion hours of viewing during that month, Greenfield estimated that would equate to 80 minutes for each user, considerably more than the averages posted by most cable networks.

Cutting the cord
In August it was reported by market research group IHS Screen Digest that the level of subscribers to pay-TV in the US had dropped by almost 350,000 during the second quarter of 2012, which represents the largest fall in the industry’s history. IHS’s analyst Erik Brannon said Netflix was pulling viewers away from traditional pay-TV. “Consumers are spending an increasing amount of time using Netflix at the expense of traditional services like cable and satellite, which may lessen the incentive to retain a pay-TV subscription.”

Telecom companies that offer TV services did see an increase in users however. Brannon said that by offering more services, the telecom industry is hoping to entice viewers to sign up to their full range of packages. “Pay-TV players are betting that by adding extra value for their subscribers – with new offerings like ‘TV Everywhere’, faster internet speeds and deep discounting promotions – they can stem the tide of subscribers defecting to OTT, and entice new ones to join.”

In the UK, BT, traditionally a provider of telephone and internet services, has begun to offer a satellite television service. Initially a basic service that offered much of the content that BskyB offered, BT recently surprised many through its acquisition of the rights to broadcast some Premier League football games from 2013. The deal, which totalled £738m, shows the company is serious about television.

However, some telecom companies don’t believe consumers are quite ready to cut the cord of their cable services and just go online. Comcast CEO Brian Roberts told Bloomberg in August that cable companies are able to offer a wider range of content and that live TV is still relevant to many viewers.

He said: “We provide a breadth of live and catch-up content – what we define as this season’s content, none of which is available in the Netflix rerun world. So from broadcast television to sports to news to the Grammys, the Olympics – all of those pieces of content and thousands of hours per month are not available on Netflix…So with all the press about cord-cutting, facts would say that [Netflix] has really been more additive. There are more multichannel video subscribers today than there » were a year ago. People want more control, more choice, and more personalisation.”

Breaking the habit
Viewing habits have also changed dramatically since the dawn of digital television. Whereas before, people would watch programmes as they were broadcast, enabling advertisers to tailor their spending specifically to viewers – it also meant the adverts had to cater for a wider audience of people that might happen to be watching the particular programme.

There has also been a marked shift in the way that people watch television over recent years. According to a recent report by US ratings firm Nielsen, there has been a sharp decline in the number of people that watched TV in the US at least once a month, from 90 percent in 2010 to 83 percent in 2010. In contrast, the number of people watching some form of video online at least once a month is at 84 percent, surpassing the figure for TV viewers.

Likewise, people are watching less live television than they were before. Research published by Citibank in May showed that there had been a collapse in the number of people watching live cable television in the US, pointing out the rise of services like Netflix as a potential cause for the figures. Citi analyst Jason Bazinet said in a note: “Beginning late last year we began to notice that the aggregate cable network ratings were falling. And, as the months progressed, the magnitude of the decline kept getting larger.”

New sets on the block
Hardware manufacturers are also developing more advanced television sets, with most sold in the last year coming with some form of internet connectivity. According to a report published in July by market intelligence firm Park Associates, the number of people watching online content on their televisions increased by 30 percent in the first six months of the year, while the number of televisions sold with an internet connection has increased from just one percent in 2008 to 45 percent in 2012.

Pietro Macchiarella, an analyst at Park, says the increase in use of these new advanced televisions offer both threats and challenges to the established content providers. “The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers. They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room.”

Smart TVs provide consumers with another way to access over-the-top services like Netflix on the TV, providing a new distribution channel that all players can leverage to deliver content to consumers. However, by integrating the smart TV into their distribution model, pay-TV providers can leverage their strengths in content costs, customer relationships, bundling, and other areas to play a more substantial role in over-the-top video.”

Ever at the forefront of technological innovation, Apple is expected to make a big leap into the TV market within the next year. Although they have already made tentative steps into the living room with their Apple TV set top box, which allows users to access films and television on their iTunes store as well as streaming content from their computers, this product has for years been described by the company as a “hobby.” This hobby, however, is expected to form a key part of Apple’s next assault on the entertainment space. Having already successfully revolutionised the mobile phone industry and music industry, not to mention its innovation in the traditional computer space, Apple hopes it can have a similar effect on the TV market.

Before his death last year, it was rumoured that Apple founder and then CEO Steve Jobs had plans to revolutionise the TV industry. In Walter Isaacson’s biography, Jobs is reported to have said: “I’d like to create an integrated television set. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”

As yet, Apple has not launched any meaningful upgrade of its TV service. Although online backups of movies and television shows are provided in users’ iClould storage accounts, there is yet to be any streaming service offered.

Apple’s former CEO John Sculley said in a recent interview with Bloomberg that the company was determined to dominate the TV market, and highlighted their existing range of products as giving them the best chance of succeeding. “They own three screens – the mobile phone, tablet and computer – and you can see how important it is to them to own the fourth, which is TV. People don’t realise how huge this is. Microsoft wanted the living room, Sony wanted the living room, and so far both have failed.”

Google have also looked at the TV market, with the release of set top box in 2010 in partnership with hardware manufacturers Sony and Logitech. However, it did not succeed in cracking the market, and was met with a lukewarm reaction from consumers who found the system confusing and unstable. Other set top box providers include Roku, a US start-up that has recently received $45m investment from Fox’s parent company Newscorp and this year saw its revenue hit $100m, more than double 2011’s figure.

Microsoft has also tried to get in on the act by offering internet TV capabilities on its Xbox gaming system. Sony has also done this with its Playstation 3 games console, which it is  trying to position as an entertainment hub.

Firms like Samsung have begun introducing voice and gesture controls into their most advanced television sets, while Apple is expected to employ its Siri voice technology in any smart-TV it launches. Another area that companies are looking at is exploiting multi-screen content. People often watch television while using their laptops, smart phones or tablets to browse the internet. One service that has been set up to help companies harness this connectivity is the NDS Service Delivery Platform, which allows developers to easily create applications that integrate with whatever is being shown on the television.

India’s Digital Direct Broadcast Foundation, a collaboration between seven major Indian technology companies, has been set up to push forward innovations in smart-TVs, with a focus on cloud computing, 14-bit colours, motion enhancement and 3D viewing.

Elsewhere, companies like Germany’s Loewe are showing off advanced television screens that are transparent and incredibly thin, while Samsung are looking at ways to integrate facial recognition software into their televisions.Making the experience more interactive is another area broadcasters are looking at as a means to engage with their dwindling audiences. Services like Twitter seem to be integrated into many programmes, with viewers encouraged to interact with one another through hashtags.

The scramble to get in on the act of the online TV market was anticipated in the UK by terrestrial broadcasters such as the BBC and ITV. While the BBC has led the way in delivering a successful online catch-up service with its iPlayer – with rival channels ITV and Channel 4 also following in its footsteps – communications companies British Telecom and Arqiva have found it much harder to sustain. The YouView service that spawned from this collaboration was originally announced in 2010, but after a series of delays and complaints from commercial rivals like Sky, the service eventually launched two years later in July of this year.

Some of these innovations seem like unnecessary gimmicks, and may point to an alarming trend in television manufacturers adding services to their sets that may seem exciting and new, but are ultimately pointless. The average viewer is unlikely to want to pay excessive fees for services like voice and facial recognition if they aren’t likely to ever use the features beyond the first few days of trying them out.

How the television industry looks in the future will depend a lot on how traditional networks manage the influx of new entrants into the market. If they are able to hold onto the content development side of their business, the advertising spending will remain. These companies are also looking to innovate, with Newscorp’s backing of services like Roku, and other studios putting money into Hulu, signs that they are eager to gain significant footholds in the world of digital television.

A negative outlook for Microsoft

Microsoft revealed this unprecedented loss in its annual report for the fiscal year 2012. It claimed that industry standards – the generally accepted accounting principles (GAAP) – did not allow it to factor in the ‘deferred income’ it anticipated from a future sales offer. If it had been allowed to include the $540m it predicted to earn from a reduced upgrade from Windows 7 to its new operating system Windows 8, earnings per share would be $0.73.

There was another reason for the disparity between Microsoft’s in-house accounting and that stipulated by the GAAP. The company cited a $6,193 income state charge it was refusing, or writing down, for ‘the impairment of good will.’ Microsoft’s 2007 acquisition of the online advertising company aQuantive reportedly caused the company a loss that exceeded the price that was paid for it. The principle of ‘goodwill’ in accounting arises in an acquisition where the fair value paid for a business exceeds the value of the identifiable net assets.

McAfee claims 20 percent of US Windows PCs have no active security

Microsoft clarified this in a statement: “While the aQuantive acquisition continues to provide tools for Microsoft’s online advertising efforts, the acquisition did not accelerate growth to the degree anticipated, contributing to the [$6.2bn] write down.”

Nevertheless, the corporation is highly optimistic about its future prospects. “We delivered record fourth quarter and annual revenue, and we’re fast approaching the most exciting launch season in Microsoft history,” said Steve Ballmer, CEO of Microsoft. “Over the coming year, we’ll release the next versions of Windows, Office, Windows Server, Windows Phone, and many other products and services that will drive our business forward.” Windows 8 and Windows Server 2012 are predicted to be big sellers, but what about the vast but, as yet, impenetrable smartphone market?

Opening windows
The much-anticipated launch of the latest OS, Windows 8, will coincide with the firm’s latest effort on tablet technology, the Surface. This latest attempt to enter the smartphone market via the side-door is facing a mixed reception from established Microsoft users, and technical aficionados alike. The web is bursting with rumours about hacking attempts, and die-hard fans enthuse about every new appliance and piece of code – when they are not trying to change it to look like previous Windows 7.

Hacking is always a concern for such a widely-used platform; McAfee claims 20 percent of US Windows PCs have no active security. Yet Microsoft has elected to make its own inbuilt security software “Windows-Defender” an option of last resort, activating only if Windows senses it is unprotected by another manufacturer’s antivirus programme. There is a fifteen-day gap after the free anti-virus trial that comes with most new computers expires, when the user is completely open to virus attack. They will receive active notifications, but the onus is on the user to buy security software online – either via the Microsoft Marketplace, or through another forum which stocks McAfee, Norton or other industry staples. This concession to rival security companies, and the computer manufacturers who receive concessions from subscriptions, could be seen as a neat piece of diplomacy on Microsoft’s part.

Wired praised Windows 8’s “Three new apps — Sports, Travel and News.” It described how, “Each of the apps implements great Metro  [the previous Windows system’s interface] design, but caters to a very specific purpose that might not appeal to every user. Still, they’re all slick and highlight how much Microsoft wants its PC experience to more closely resemble an app-based mobile experience.”

While Apple’s iOS has the monopoly on the declining share of iPhones sold, those smartphones using Google’s Android system now form 64 percent of all sales. Nokia, with whom Microsoft formed a strategic partnership in February 2011 to primarily sell Microsoft phones, has seen its market share decrease by 4.82 percent. While Samsung and HTC also produce phones with Windows systems, Google seems for now to hold sway over the smartphone market, which itself has grown 43 percent since 2011.

The Surface tablet seems to suffer from a bit of an identity crisis; too large to use as a phone, it is essentially a glorified computer screen. Yet a review from authoritative tech-wizards Gizmodo says the Microsoft’s Surface has: “Some neat tricks: magnesium casing, DisplayPort out, Gorilla Glass, a kickstand and a subtle groove around the entirety of the device to help keep the Pro version cool. Microsoft also claims Surface will have the best wi-fi reception of any tablet, ever.”

Key features of the Surface, like its support of the ‘semantic zoom’ feature that is one of the differentiating features of Windows 8, mean the two are intended to complement each other. The smartphone manufacturers who produce Windows phones will also subscribe to the new system. However, with just a 2.7 percent market share, Microsoft is aeons behind its rivals Apple and Google.

Serving a purpose
Microsoft’s September launch of the cloud-based Windows Server 2012 is being trumpeted under the slogan, “Switch to Hyper-V,” a concerted attempt to win customers from its rivals. Hyper-V is a stand-alone, independent product that does not require patching-in to existing systems, leaving internal software and communications untouched. In a pep talk at Microsoft’s Worldwide Partner Conference in July, partners were schooled in various techniques and tools to convert subscribers to VMware’s virtual infrastructure. The speaker made Microsoft’s main rival VMware the prime target in a keynote speech, against a background slide where a VMware image was converted to Hyper-V format.

Microsoft has been slow to catch up with VMware’s six to seven year head-start

However, this marketing is fairly mild compared with Microsoft’s previous campaigns. Previously, it initiated the “VM-Limited”programme, where they used Tad, a character stuck forever in the 1970s, to mock VMware for being unable to move forward from virtualisation into cloud computing. In 2008 Microsoft invaded Vmworld in Las Vegas, handing out $1 casino chips and fliers promoting the VmwareCostsWayTooMuch.com website. In fact, industry reports show Microsoft has been slow to catch up with VMware’s six to seven year head-start in the virtualisation market. The total number of server workloads that VM’s deployed this year was 30 percent higher than those deployed a year ago. Gartner surveys show consistently that 60-70 percent of midmarket companies – those with 100 to 1,000 employees – use VMware.

However, VMware primarily targets Linux-based workloads, which are only 35-45 percent virtualised. For Linux systems it must compete with server providers such as Citrix, Oracle, Red Hat and open-source. While there is less scope for expansion in Windows workloads – which are around 50-60 percent virtualised – they almost have a complete market monopoly. Statistics show that among firstime customers new to virtualisation, Microsoft is winning about 30-40 percent of the market.

Getting down to business  
IT infrastucture for processing data stacks, add-on analytics and presentation software, form the branch that Microsoft groups as it’s ‘Business Division’. Technology consultant Gartner rate them among the market leaders in its report: ‘Magic Quadrant for Data Warehouse Database Management Systems.’ Of the database management systems (DBMS) assessed, only those that could support relational or metadata (historic data about the company’s records and transactions), with connections to independent front-ended application software, are even included.

Microsoft spent considerable amounts of time and effort in 2011 keeping up with best practice standards for data warehousing, for existing its range of products including; SAP/Business Objects; MicroStrategy; and Informatica. It also announced two Apache Hadoop connectors for its SQL Server, SMP and Parallel Data Warehouse (PDW) to enable data storage in clusters, which are less disruptive on the whole if just one or two happen to fail. Yet, Microsoft was never really behind in technical developments though. As Gartner reports, “Many would be surprised to learn that Microsoft already provided combined structured and unstructured analysis in SQL Server 2008.” The report praises the company’s integrated approach: “Microsoft can also leverage SharePoint and PowerPivot and the ability to include an unstructured information type in analytics is the result of its technology blend and this is a strength that should definitely not be ignored.”

Simultaneously, Microsoft offers a pre-packaged programme, the SQL Server Fast Track Data Warehouse, which includes validated reference architectures to swiftly construct a balanced data warehouse infrastructure. Gartner believes that, “This road map contributes significantly to the company’s vision for the market and its customers.”

This breadth of software and services to call on has helped Microsoft defend its share of the DBMS pie. However, Oracle is dominant in database provision when taken alone. Gartner’s report stated that Oracle DBMS versions formed approximately 43 percent of the total DBMS market share by revenue worldwide. Oracle offers staples like cloud computing, and additional storage capacity. And it, like Microsoft, is starting to move into targeted solution selling.

The higher price tag attached to another contender, Teradata, means its package includes more advanced capabilities. Automated advanced compression options; applications like MapReduce; and graph analysis options set it apart, as does its ability to provide professional services while users are out “in the field”. But in Gartner’s study many of those surveyed said the higher cost often dissuaded them from investing in Teradata.

IBM has a number of products, on top of new developments it is making to its recently acquired Netezza brand. Straightforward data storage platform Infosphere Warehouse is available on all major operating systems unlike some other packages that are less transferable.

United troubleshooting
Microsoft’s online community spirit helps it share information at speed. Why brainstorm ideas in the canteen when you can do it across fibreoptics? Furthermore, the company road-tests all its products on its own employees. What they call ‘dog-fooding’, is an integral part of the company corporate structure. Jim Adams and Nate Bruneau, in a presentation to employees on one of Microsoft’s testing ‘farms’, declared: “We eat our own dogfood. And at any one time, we are dog-fooding several products at once.”

For example, on more than 100,000 sites worldwide, the company is trouble-shooting Sharepoint. They receive direction and pool feedback on community news feeds and blogs online, on best practice for storage and diagnostic programmes which employees can then download for free.

Microsoft seems to have pre-empted Oracle in solving the problem of bottlenecks in transferring large bodies of data; it is careful to ensure its employees have sufficient spindle count in their storage to prevent data overload. This is something Gartner reports buyers of Oracle Exadata often complain about.

Customer relationships
Microsoft Dynamics CRM, the company’s solution to enhancing the B2C message and the all-important customer experience, incorporates a number of programmes: MSN Messenger, Outlook for emails, Excel for basic data processing and Sharepoint to pool files online, enabling real-time editing by numerous parties.

Research company Forrester wrote in a recent report that: “Microsoft Dynamics offers strong marketing, business intelligence, and customer data management capabilities as well as a strong architecture and platform,” but that it “falls short for field service and eCommerce.” Industry-specific solutions were also marked up as an area ripe for improvement.

Microsoft’s well-established rival in CRM, Oracle’s Siebel application, benefits from what Gartner praises as “a proven, deep and broad sales functionality” which can be tailored to multiple vertical industries. ‘Application Integration Architecture’ and ‘Oracle Business Intelligence’ help companies structure their communication network, and gain the inside track on their competitors and potential suppliers.

SAP is marked as a ‘Leader’ for the first time in the report, on the grounds of its “strong business results, integration with SAP ERP,” and “increased mobile vision”. It is also heavily pushing Hana real-time analytics, a new-wave technology. They mean that complicated commands on vast data stacks are performed in minutes, rather than hours.

The only problem is, the technology is so new, it requires a determined, intelligent campaign to educate customers on how to use it.

The Skype’s the limit
Recently acquired video chat service Skype is proving an awkward bed-fellow to the Microsoft family. Many were surprised to hear in a recent interview with the president of Microsoft’s Skype Division Tony Bates, that his choice of laptop was a MacBook Air. It also emerged that Skype employees do not have Microsoft security passes either. Although it was promised in 2011 that existing appliances Xbox, Kinect, Office, Windows Phone and Lync would all be able to connect via Skype, the necessary software is still in development.

Skype by itself is becoming more popular. Monthly users have grown 26 percent over the past seven months, and now number around 250m.

Online services is not Microsoft’s strongest department

However, the bigger problem is recent acquisition, online advertising service aQuantive, which played a major part in the $6.2bn writedown in Microsoft’s online services division, since it was acquired for $6.3bn. Although Lync revenues grew 45 percent year-on-year, the general consensus seems to be that online services is not Microsoft’s strongest department, and new members of its internet portfolio have yet to be fully integrated with the rest of its products. Its recent acquisition of corporate social networking tool Yammer, for $1.2bn, is another example of its strategy of buying out existing competition.

Entertaining the masses
Despite the furore recently surrounding the banning of the Xbox 360 in Germany, after a patent dispute with Motorola, Barack Obama will not have to intervene to defend its continued distribution in America. A judge with the International Trade Commission recommended that consoles using the same technology be prohibited in the US as well.

Fortunately the case never reached the level of the Supreme Court. Legal disputes notwithstanding, the Xbox 360 was recently proclaimed “the fastest-selling consumer electronics device” in history by the Guinness Book of Records. It continues to be an important money-spinner, as this division was responsible for eight percent of growth from 2011-2012.

However, despite some rapturous reviews by Mobile Tech Review, which describes the Nokia Lumia 900 as “luscious”, with an “attractive…sculpted unibody polycarbonate housing” most Windows phones have not yet been taken to heart by consumers. Perhaps Windows 8 will provide the shiny new apps, enhanced multimedia communication, and fresh face of Microsoft in 2013, to reach a disinterested market. Next up for launch after Windows 8, will be the secretive release of the Office 2013 Productivity Suite which will look to solidfy its postion as the premier office suite for consumers.

EU tries to boost broadband coverage

Finding a way out of the financial crisis engulfing Europe is troubling policy leaders across the continent, but what the area most agree on is vitality of an upgrade of modern infrastructure to help new technologies and industries grow.

EU leaders are hoping that improving the capacity for internet speeds and coverage will help promote a thriving online community of businesses, and not get left behind by forward-thinking economies in Asia and the US.

European Commission vice president Neelie Kroes yesterday announced she would be asking telecom CEOs and politicians to endorse her Connecting Europe Facility fund, which would provide investment of €9.2bn between 2014 and 2020.

Announcing the plans yesterday, Kroes said: “Already today we see the havoc when broadband networks get congested. But with Internet use doubling every 2-3 years, those networks need a serious upgrade. Without investment, we condemn our citizens to slow connections with frequent blackouts; we make our businesses less competitive and less productive; we force our public authorities to meet 21st century expectations using 20th century systems.

She hopes that the loans would lead to telecom companies pumping a further €100bn into improving coverage across the EU and helping countries with slower speeds and patchy coverage. Ultimately, she hopes that as many as 45 million homes will be provided with fast broadband connections.

Kroes added: “On 12 July I set out the regulatory framework to encourage private investment in broadband. But the fact is private money can’t do it all: broadband needs public support through financial instruments. If we fail to invest, millions in less populated areas will find themselves on the wrong side of the digital divide, cut off from tomorrow’s opportunities. That’s bad for our economy, and bad for our society.”

Supply chain efficiency in food management

Almost half of the planet’s population does not enjoy a healthy diet. One billion people suffer from hunger, one more billion people are undernourished and another billion people overeat. Food supply, however, is not the only problem. There is more than enough grown to feed all seven billion of the world’s inhabitants. Per capita food production continues to increase, bringing with it a new problem: waste.

The best scientific analysis done to date estimates that over one-third of the world’s food is either lost during its journey across the supply chain or is tossed away by the consumer. Over 70 percent of all water is used on farms, which means that roughly one fourth of all the water that humans take from the planet goes into food that nobody eats. The Food and Agriculture Organisation of the UN (FAO) projects that demand for food, feed and fibre will grow by another 70 percent by 2050. Water and land resources needed to grow food are also under increasing pressure from all sectors of the global economy, and particularly for energy production, which is also projected to stand 84 percent higher than it does today.

It is not just water and money that are being wasting away either. Food production requires significant amounts of energy, and can also be a major source of greenhouse emissions and pollution when it is not properly disposed of. Efficient water use – in agriculture and industry in particular – and dramatic reductions in the losses and waste of food, are among the most effective ways to provide for a growing global population while reducing pressure on the environment. Investments by governments, financial institutions and companies in resource efficiency can save money today and help ensure that the planet’s limited resources are preserved for the future.

Fixing the leaks
Losses accumulate during the harvesting, threshing, transportation, distribution, processing and storage of food before it reaches the consumer. The packaging and marketing of food products can all also contribute to more or less food going to waste. Investments in improved harvesting, storage, transport and cooling infrastructure can reduce losses significantly. Coupled with increased access of local producers to better food processing, packaging and new markets, more food will be sold and less lost, providing economic and social benefits to both producer and consumer. Reducing losses in the supply chain has the potential to save production costs, and increase profitability for farmers and companies.

Investment in more productive agricultures, especially in developing countries, will also pay off in a big way. There are a variety of techniques, technologies and investments that can enable farmers to grow more ‘crop per drop’ of water, with the potential for improvements vast.

With widespread action to improve the efficient and fair use of available water resources, it is possible to sustainably double agricultural production in the coming decades and provide enough food for a growing global population. Food production can be rapidly increased using renewable water through support to rain-fed smallholder agriculture. The Consultative Group on International Agricultural Research (CGIAR) estimates that investment in international agricultural research in developing countries can deliver as much as nine dollars worth of additional food produced for every dollar invested by finding, for example, drought-tolerant crop varieties and hardier livestock breeds that are more resilient to climactic variability.

Curbing waste
In more advanced economies, less is lost in the field but more is discarded into the bin. In the US, 40 percent of purchased food is thrown away either in the market or by the consumer.  That waste is worth up to $100bn and has more than enough calories to meet the needs of all of the world’s hungriest. Europe is not much different. Today, the average European throws away nearly 180kg of food each year and with the exception of the US, Canada and Australia, the nations with the highest rates of food waste per capita are located in Europe.

One of the major barriers to preventing food waste is that the responsibility for the problem is muddled. It is a consumer’s right to eat or not eat food, and ultimately it is the individual’s responsibility and choice to take action to reduce the amount of food that they throw away.

However, there is a role for governments, food producers and sellers to engage consumers and provide incentives, guidance to reduce the waste and unhealthy overconsumption of food.

Numerous cooperative initiatives led by governments, private sector companies and NGOs are being led to help individuals improve energy efficiency in their homes, and campaigns to increase recycling have had success in several countries. Reducing food waste is a similar win-win issue that should be added to the priority list of local and national governments and relevant private sector companies. There are positive signs that this is starting to happen in the EU, which should expand opportunities for solution providers that make it simpler and more convenient for people and businesses to reduce their waste.

Facilitating change
The action by the EU Parliament in 2012, which called on the European Commission to adopt a goal of halving food waste by 2025 is precisely the type of initiative that is needed, not only here in Europe but also globally. The European Commission estimated in a recent report that if no action is taken, total food waste will continue to increase by an additional 40 percent across the continent. The resolution specifically pushes for many waste-reducing measures, like less confusing date labelling on food packaging, a wider range of package sizes with perishables, and country-specific food-waste-prevention targets, and even declares that 2014 will be the “European Year Against Waste”.

There is still a long way to go to ensure that actions are taken to actually achieve these goals, but this is a crucial first step. Leaders in government, business and finance around the world should follow suit and work harder to cultivate opportunities to reduce losses across the entire supply chain. Time, like water and food resources, is too valuable to waste.

Bermuda’s new technology appeal

The international business environment is dynamic with rapid changes and immense competition between countries and jurisdictions to capture capital, deliver innovation through new products and services, and the creation of jobs and sustainable growth.

Longstanding business practices, regulations, and traditional cross-border relationships are continually evolving as new players emerge with original ideas and open, untested markets. An international finance centre that churns out yesterday’s answers to today’s demands will quickly find it has no tomorrow.

But, this does not of course mean that a long established reputation founded on quality and reliability no longer matters, rather that it must be supplemented with innovation that meets the needs of new market entrants and that will take advantage of fresh opportunities opened up by new technology.

New opportunities
Let us take the case of offshore trading platforms to illustrate the point. When the TMX Group, owners of the Toronto Stock Exchange, looked for new international growth opportunities, they chose to make a strategic investment in the Bermuda Stock Exchange (BSX). What was Bermuda’s distinctive selling point, apart from its reputation as a fully regulated exchange that is the only offshore exchange with membership in the World Federation of Exchanges?

A key feature was its 24-hour functioning electronic trading platform that serves as a bridge that links markets around the globe. The BSX has used this position to develop innovative products that marry the evolving capital markets with Bermuda’s expertise in insurance. Today, Bermuda is the leader in insurance-linked securities. The leadership and cooperative approach of Greg Wojciechowski, CEO of the Exchange, made a telling difference. So did the Bermuda Stock Exchange’s recognition of the importance of an offshore trading platform and exchange that can advance capital markets and hasten the next generation of capital markets, products, and services.

But while innovation and the harnessing of new technologies have become essential for a financial centre’s long-term growth, a good idea needs a secure context if it is to translate into a profitable business opportunity. Otherwise, a lone innovator can fall foul of the old adage that “pioneers get all the arrows”.

Therefore, when one of the world’s major hedge funds looked for a suitable jurisdiction for the creation of a reinsurance company that would insure risks from all over the world, it selected Bermuda. John Berger, CEO of Third Point Re, explained in the Royal Gazette, one of Bermuda’s leading daily newspapers: “There are many great advantages to Bermuda. It is a very civil place with an established infrastructure and banking industry.

The Bermuda Monetary Authority is a very respected regulator and good to deal with. Bermuda’s proximity to the US is also helpful, and it’s not far from London.” He added: “But, overall, most importantly Bermuda is really a reinsurance centre.”

Platform for growth
To achieve this sort of recognition as an international centre, a jurisdiction today must have a wealth of expertise from a wide range of experienced service providers, whether home grown or attracted to its shores from abroad, readily available. Such high-calibre service providers must include lawyers, accountants, fund managers, bankers, auditors, insurance professionals, and – increasingly in our high-tech world – IT, telecoms, and e-commerce professionals.

Complex business transactions on a global scale demand nothing less than what can seem a daunting depth and breadth of highly skilled professionals. In today’s fast moving markets what matters is less where you are on the globe and more how easily you can connect with the rest of it. That is the thinking behind Bermuda’s investment in providing the connectivity and technology needed to carry out business in real time in any part of the world.

Also, modern location decisions have a personal as well as professional dimension. Because they are so highly skilled and in great demand, talented professionals tend to shun destinations that are remote, in an awkward time zone, have an unfavourable climate, or lack the security and social amenities that make family life attractive. Political and financial stability is another crucial requirement, especially in the aftermath of the financial uncertainty in Europe and the political upheavals in many emerging countries.

When a centre has achieved critical mass of intellectual capital, with a full array of support professions, then you can be confident that your new product or service will get all the expert backup it needs in order to succeed.

But even that is no longer enough to ensure the recognition of your international centre of choice. Today change happens at a much faster speed. It’s simply not enough to have installed all the latest business support – in the demanding context of global competition a centre that wishes to stay ahead must take care to keep installing each new innovation, provided that it has been tested and found reliable.

Bermudian backing
In Bermuda, we endeavour to keep adding to the effectiveness of the support services for the businesses that are domiciled and operating on the Island. One crucial element in this process is to maintain a continual dialogue with businesses and their advisers – and especially to welcome rather than to deflect challenging feedback.

Listening and learning form a crucial part of building an understanding of the key forces that are driving business decisions in the market. However experienced and enthusiastic a centre may be, its offering can be significantly improved by the insights and practical perspectives of market participants and their professional advisers. That’s why a genuine public-private partnership ensures that businesses can benefit from a supportive and adaptable working environment.

Nor should the conversation be restricted to businesses already located in the centre. In a global economy where cross-border business accelerates by the day, it makes sense for representatives of an international business centre to be regular visitors to jurisdictions likely to be important sources of new business. Business Bermuda’s campaign of marketing activities takes place as much in key locations such as Beijing, London, and New York as back home.

For example, Business Bermuda recently organised a visit to China with the Ministry of Business Development & Tourism to meet leaders of government and industry in Beijing and Shanghai.  The visit built on previous links established in Hong Kong with the China Council for the promotion of international trade. Business Development & Tourism Minister, Wayne Furbert, secured a high profile speaking opportunity at the Chinese Enterprises Outbound Investment Conference in Beijing. This enabled him to highlight the attractions of Bermuda as an international business jurisdiction and to focus specifically on opportunities for Chinese investment in tourism and development infrastructure in Bermuda.

China is a relatively new international market and one that is growing fast. However traditional markets matter too, and they need to be nurtured rather than taken for granted. So Business Bermuda also features an annual Bermuda Financial Services Conference in London. This is an opportunity to reconnect with traditional business partners and to continue to deliver the message on Bermuda’s services and products. Investments in international events such as these enable Bermuda to build its global brand and create an environment that is responsive to the needs of international business.

Staying competitive
But some of the requirements of a successful international centre cannot be achieved by investment or effort – they just depend on the good fortune of a favourable location. Bermuda is fortunate that its location enjoys easy access to major North American cities such as New York, Washington, Boston, Miami, and Toronto. The island also has numerous direct flights to London and easy connections to major European business hubs.

This ease of accessibility can be critical for companies whose leaders need to have those important face-to-face meetings. Tax competitiveness is another critical determinant of the relative attraction of a business centre. Bermuda is an established tax-neutral jurisdiction, and imposes no tax on profits, income, dividends, or capital gains. Indeed Bermuda’s only business-related tax is a payroll tax, which is paid on all employees within a company at a maximum rate of 16 percent.

Equally important, though, in deciding on an international location are the credibility and transparency of its laws and regulations. If these are flawed then a company’s assets and trade in a jurisdiction are in permanent hazard.

Every prudent business wants to compete on a level playing field, not in a system that lets the unscrupulous sneak forward. With that in mind, Bermuda’s rigorous observance of the rule of law has built up its international credibility over many years. The jurisdiction has signed Tax Information and Exchange Agreements and Treaties with member countries of the EU, G20, Organisation for Economic Cooperation and Development and white-listed jurisdictions and other key countries. Agreements are in place with more than thirty countries including the US, Canada, China, Japan, Germany, France and India among many others.

As an illustration, the BMA, which has sole responsibility for financial regulation, has developed a risk-based approach enabling it to concentrate its resources on those firms that may pose the greatest risk – with minimum bureaucracy imposed on other businesses. Bermuda has a record of being several steps ahead of the compliance curve. For example, the island was in a position to meet the EU’s AIFM Directive long before it was set to come into force.

Looking ahead, Bermuda seeks to be ahead of the game also in new global developments such as takaful and retakaful and other forms of Islamic finance, special purpose insurance with exotic names such as cat bonds and sidecar transactions, and support for China’s drive to establish sophisticated financial products more appropriate to its impressive economic expansion. Bermuda has already come a long way as an international business centre. It has much more still to accomplish as the free flow of capital accelerates around the world.

Igniting the renewable samba spark

At the recent Rio+20 UN Conference on sustainability, Brazil was announced as among one of the most sustainable countries within the G20 group. According to a study published this year by the Brazilian Association of Finance, Administration and Accounting Executives, the Latin American nation is only behind France and the UK in terms of clean energy usage.

In Brazil, 91 percent of electric energy comes from hydropower plants, which are among the cleanest sources of energy generation. New hydropower plants are under construction in the country following a scheme of pursuing more environmentally friendly projects. One scheme envisages the removal of need for reservoirs, based on a run-of-river model, preserving Brazil’s numerous rainforests.

If we consider all energy sources, rather than only electricity, Brazil gets 45 percent of its energy matrix from renewable sources, while the world average is only 13 percent of clean energy.

Brazil is among one of the global leaders in terms of clean energy, and the Neoenergia Group is one of the best examples of the nation’s cutting-edge performance, in partnership with the Spanish company Iberdrola, the state-owned company Banco do Brasil and the pension fund of the employees of that bank, Previ.

Renewable revival
The third largest private investor in the Brazilian electrical sector, and the fortieth largest private group in the country, Neoenergia was also the first private holding in Brazil to receive the Investment Grade from Standard & Poor (BR AAA in National Scale and BBB- in Global Scale). This acknowledgement, renewed in 2012, is proof of the group’s solidity in all of its businesses: generation, distribution, transmission and commercialisation of electrical energy.

Present in 12 Brazilian states and with investments totaling R$20.4bn, the Neoenergia Group has already invested around R$2bn in the generation of clean and renewable energies, such as hydropower and wind power, in addition to the development of other sources. By 2019, the company’s projects will be responsible for the generation of 2.5 percent of Brazil’s energy, becoming one of the country’s largest private groups in the generation of electric power from renewable sources.

Preserving paradise
Neoenergia’s growth is concomitant to the Group’s investment in the reduction of socio-environmental impact. The Dardanelos Hydropower Plant, in the central-west region of Brazil, generates energy without the need of a reservoir and helps preserve the region’s natural beauty.

Another ecological paradise in Brazil, the Fernando de Noronha archipelago, is also benefitting from Neoenergia’s energy efficiency programmes. In partnership with the Brazilian Air Force, a solar power generation plant is being installed, and – in conjunction with other initiatives – will contribute towards the reduction in the consumption of 175,000 litres of B5 Biodiesel, currently used for the generation of energy on the island.

Footballing energy
Neoenergia has also invested in the generation of solar and wind energy, complementary sources that are growing fast in Brazil, contributing to the country’s sustainable development. This year, Neoenergia inaugurated the first photovoltaic solar power generation plant in Latin America inside a football stadium, the 34,000-seater Pituaçu in Salvador, Bahia.

This same technology will be adopted at the Arena Pernambuco, in the northeastern region of Brazil, one of the 2014 World Cup’s 14 host-stadiums, in partnership with Odebrecht Energia. The full R&D project, costing around R$24.5m, includes the construction of a solar panel certification laboratory and the development of electronic transformers.

Complementing sources
The Neoenergia Group is also participating in the implementation and operation of 10 wind power plants in the northeastern region of Brazil, through Força Eólica, a joint venture with Iberdrola. It relies on six energy co-generation plants, using natural gas and steam. While producing 905 tonnes of steam per hour, these plants generate 93MW of energy and save the atmosphere from 46,000 tonnes of carbon gas. Besides, four out of five small hydropower plants (SHPP) of Neoenergia Group have received the UN’s  authorisation to issue carbon credits, as they produce clean energy. Always aware of innovation, Neoenergia has already scheduled extensive studies for the generation of electric energy from biogas (generated in sewage treatment stations).

Neoenergia is also pushing the northeast of Brazil – one of the fastest growing regions in the country – to become one of the leaders in energy efficiency. The group controls the electrical energy distribution companies of three important states of the region: Coelba in Bahia, Celpe in Pernambuco, and Cosern in Rio Grande do Norte, which are among the best distributors in “service quality” of Brazil, according to the Brazilian Electricity Regulatory Agency. These three states total 9.5 million electrical consumer units, which makes Neoenergia the largest private company of the sector in the number of clients in Brazil.

More than half of this population belongs within the low-income sector – with a monthly income lower than €124 for each person in the family. For this reason, Neoenergia has invested around €90m since 1999 in energy efficiency programmes. The main objective is to adjust these clients’ consumption to their payment capability, and contribute to the improvement of the population’s quality of life. Within this scope, one of the major projects is the Nova Geladeira (New Refrigerator) programme, which has already replaced more than 200,000 old and inefficient refrigerators with new and more economic ones certified by the Procel Energy Efficiency Seal. A refrigerator in poor working conditions can be responsible for up to 70 percent of the total energy bill of low-income families. By adjusting these consumers’ consumption to their payment capability, Neoenergia reduces the number of clandestine electric power connections and also contributes to increasing people’s quality of life by improving the level of food conservation.

The programme has already saved €91.6m, equivalent to a 50.9MW hydropower plant or to the consumption of a town with more than 110,000 inhabitants. The environmental benefits generated by the programme are also worthy of note. CFC gas – and its harmful impact on the ozone layer – is reduced from the old refrigerators and treated.

Furthermore, the new refrigerators use R600a (isobutene), an environmentally friendly gas. This means that the Neoenergia Group is already influencing the energy market by aiming to replace harmful CFC gasses with isobutene. And that is not all: the old refrigerator is recycled, the scrap metal sold and the resulting revenue is earmarked for other projects, such as the Vale Luz programme which provides discounts on the energy bills of clients that donate recyclable waste, such as glass, plastic bottles, metal, paper and other materials. Until the first quarter of this year, around 512 tonnes of solid waste had been recycled and R$35,000 in energy bill discounts had been granted.

Inspiring programmes
Neoenergia Group’s energy distribution also has an important role in one of the major social projects of the Brazilian government: the Luz para Todos (Light for All) programme, with the objective of supplying electrical energy to more than 10 million people who do not have access to this essential service. In Bahia, the state with one of the largest populations in the country, Coelba, the electric energy distributor of the Neoenergia Group, is to reach the fantastic milestone of 500,000 connections for low-income citizens. Out of these domiciles serviced, more than 20,000 are classed in extreme poverty, with per capita income lower than €28 per month.

In order to install the new electricity connections of the project, Coelba expanded Bahia’s electric network by more than 78km since 2004. This meant an investment of more than €1bn, shared by the Federal Government and Coelba, with the participation of the Government of Bahia. By 2014, Coelba is to reach the target of 588,000 connections in domiciles of the rural area of Bahia.  The three Neoenergia Group distributors together have already made 664,000 connections for the Luz para Todos programme, from the start of this year, with an investment of €1.4bn.

Forest restoration
Neoenergia is a signatory of the Global Compact and Atlantic Forest Restoration Pact, and it reports all of its practices by way of GRI reports, maintaining a close and transparent relationship with all its stakeholders (communities, clients, governments, employees, suppliers).

“We are helping, together with our 5,100 direct collaborators, Brazil become an example to the world regarding sustainability in the electric energy sector”, said Solange Ribeiro, Neoenergia Group’s interim CEO in a recent interview.

Austria’s progressive infrastructural bloom

The Austrian province of Carinthia is not just a renowned skiing and hiking destination, it is steadily becoming characterised by its magnificent infrastructure, its location at the heart of the Alpe-Adria region, and for its up-and-coming dynamic research landscape.

Carinthia is the middle-ground between established markets in western and central Europe and the up-and-coming markets of southern and south-eastern Europe and as such is an ideal springboard for businesses looking for an inroad into these new emerging markets.

Carinthia has an attractive mix of industries, with its strongest economic sectors overtaking tourism a long time ago. The fields of metals, machine and plant engineering, plastics and wood/paper are traditionally strong fields in Carinthia. However, the local economy is also focused on future fields of growth.

The latest energy and environmental technologies combined with microelectronics, IT and communication technologies make Carinthia a forward-thinking location to do business. Numerous companies from the area have made a name both nationally and internationally with their innovative products and specialist expertise. For example, the world’s leading producer of high-quality solar thermal cells is located in Carinthia.

Dynamic research
Carinthia’s research landscape is also on the up. There are some 270 technology-related companies creating a diverse and dynamic research environment in Carinthia. A good mix of in-house, university and non-university research institutes enable companies to enter into various partnership and cooperation agreements. The Carinthian Tech Research AG in Villach, for example, conducts application-oriented research for small, medium and large companies. The focus is on the fields of sensor technology and photovoltaics. Additional R&D focal points in Carinthia include: embedded systems, energy efficiency and wood processing.

The area also offers companies highly qualified employees with practical training in numerous areas. In addition to the Alpen-Adria University and Carinthia University of Applied Sciences, several apprenticeship schemes help to train young people within relevant technological sectors. Some 9,000 young, skilled workers are trained in Carinthia every year – with around 1/10 working on an industrial placement. Measured collaboration between education and the economy means that the on-going education in Carinthia can be adapted to fit the future requirements of the economy, thereby generating well-trained, employable staff.

Convincing investors
Carinthia is acknowledged by both domestic and foreign businesses as a prime investment location. Over 200 companies have chosen the region as the location to setup or expand their business since 1999. Carinthia has proven particularly successful with investors from other Austrian states, Germany and Italy. However, interest in the Alpen-Adria region has also increased in other nations such as Russia, Slovenia, US and the UK. The British company Intel Mobile Communications chose to settle in Carinthia last year and since then has been researching the field of mobile communication with over 20 employees.

Carinthian employees are impressed by the location too. Some of the largest employeers in Carinthia include Infineon Technologies Austria, which has experienced global success in the field of semi-conductor technology. The company is currently investing over €250m in expanding its headquarters in Carinthia, thereby creating over 450 new jobs primarily in the fields of semi-conductor research and development. In addition to the numerous benefits of the location, the area also has a beautiful, unique natural landscape, with a wide variety of outdoor leisure activities, Mediterranean-style flair and an attractive cultural ambience.

The Carinthian Investment Agency (EAK) provides interested companies from Austria and abroad with comprehensive information and professional advice about establishing or expanding of companies in Carinthia. The EAK team offers free support in finding suitable locations, contacting authorities and public institutions, local partners and research and educational institutes. Subsequently, the EAK was awarded the Best Inward Investment Agency Award 2012 in The New Economy.

At a glance
– Austria’s southernmost province
– Neighbouring countries:  Italy, Slovenia, Germany, Czech Republic
– Industry has overtaken tourism as the strongest economic sector
– Economic strengths: Metals, machinery and plant engineering, plastics, wood/ paper,  ICT, microelectronics, renewable energy
– R&D focal points: Sensor technology, photovoltaics, microelectronics, embedded systems
– Funding: Maximum 60 percent funding for investments in R&D, maximum 25 percent funding or investments in plant and machine construction
– Attractive group taxation, no business tax or tax on assets.

For more information
Entwicklungsagentur Kärnten GmbH – Carinthian Investment Agency
Primoschgasse 3, 9020 Klagenfurt am Wörthersee, Austria
Tel: +43 463 3875 101
Email: office@madeinkaernten.at
Web: www.investincarinthia.at