Sunflower power

At first – or even at second glance – the Fermat spiral doesn’t seem to have much to do with solar energy. It’s what mathematicians see when they study the mesh-type arrangement of the florets on a daisy or sunflower. For the truly initiated, the exceptional mesh of spirals occurs in Fibonacci numbers.

But here is where science begins to learn from nature. On a sunflower each floret is turned at an angle of about 137 degrees to its neighbour in what’s known as the “golden angle”. And this angle could turn out to be pure gold for the future of solar energy.

Concentrated solar power plants – vast parks of mirrors, or heliostats, known as CSPs – reflects the sun to a single high tower that then converts the energy into electricity.

Usually, one heliostat produces around enough energy to power ten homes and, according to researchers, CSPs could keep the entire US in power all year round without resorting to harmful/non-renewable forms of power generation like coal and gas.

The trouble is there’s not enough space, as the Solar Energy Journal points out. Each mirror takes up the equivalent of half a tennis court. To put just 600 mirrors together as in the PS10 site in the desert of Andalucia just outside Seville, one of several CSPs around the world, it requires a lot of free space.

However, the technology is so promising that MIT and Germany’s RWTH Aachen University have recently collaborated to try to reduce its energy footprint. Using a process known as numerical optimisation, they organised the mirrors in a way they hoped would prove more far more efficient then normal practices.

Subsequent tests showed they were on the right track. But the researchers found that the rearrangement bore similarities to the pattern of spirals on a sunflower. The team led by MIT engineer, Prof Alexander Mitsos, decided to take things a step further and mimic nature using the “golden angle”. In short, a mesh of spirals.

Measurements showed the sunflower-based arrangement not only gathered more energy for the same number of mirrors but reduced “blocking and shading” as the sun moved during the day. Thus the space required for CSPs fell by 20 percent, improving the long-term prospects for these plants. “Concentrated solar thermal energy needs huge areas,” explains Mitsos, “so we’d better use them efficiently.”

This unexpected application of the Fermat spiral doesn’t surprise proponents of biomimicry, the replication of nature in science. As India’s Dr A Jagadeesh Nellore, an authority in wind power, commented on the research: “The diversity of nature can help in many aspects of engineering and solve problems of mankind”. As an unknown poet once wrote: “Like a single sunbeam on a warm summer day, there is an exuberance and brilliance in a sunflower.” And of course, heat.

Plucking crackberries

When the Blackberry hit the scene in 2003, it appeared as a novel slice of multi tasking genius: business folks proudly admitted to being mildly addicted to their shiny “crackberries”. The gadget, a brainchild of Canadian company Research in Motion, seemed invincible. Today we know differently. The past few years have proved taxing for the Blackberry and the triumphant advance of its arch rival the iPhone has deemed it unfashionable in comparison. Last summer’s riots in London soiled the reputation of the brand name further, as Blackberry’s free BBM messenger service was the favoured tool of communication between looters and troublemakers.

As a result of unfortunate associations and mounting competition, Blackberry sales have plummeted dramatically, which is partially to blame for RIM’s disastrous losses; the company suffered a net loss of $125m (£78m) for the three months to March 2012, while it took home a profit of $934m the previous year. The decline of individual consumers has certainly contributed to the company’s shortfall, but the most significant blow has been the drop in orders from big corporations, entities that that now prefer to equip their staff with iPhone or Android devices.

In a desperate attempt to win back its quickly diminishing corporate clientele, the company’s new CEO Thorsten Heins has confirmed that Blackberry will be returning to its foundations and target business customers above all. To realise the plan, the launch of the latest version, the Blackberry 10, is expected to launch later this year, along with a new operating system that is well overdue. Time will tell if these steps will help to turn RIM’s fortunes around.

The UK Biobank launches

Although research and development has suffered drastic cuts in the last few years, the situation seems to have become somewhat rosier. A positive step in the right direction, the UK Biobank has been unveiled. Being the most comprehensive health study in the UK, the institution has gathered about 20TB of securely stored data on 500,000 people. The data will be used to improve prevention, diagnosis and treatment of a plethora of different conditions, ranging from cancer and heart disease to diabetes.

Mega prosecution

When the FBI ordered the arrest in New Zealand of founder Kim Dotcom and other principals of the Megaupload file-sharing site, the raid did a lot more than send its 150m subscribers into deep mourning. The FBI’s case sets the scene for a once-and-for-all debate – legal and otherwise – about how original creative content can be used on such sites, if at all.  The issue in a nutshell is whether there are any rules at all for proprietary material in the cyberzone.

Megaupload is – or rather, was – a “cyberlocker” site. That is, a place for hosting content it did not create. Supporters call them digital lockers or open file-sharing sites but the FBI describes Megaupload, the grandaddy of them all, as a criminal enterprise. Not surprisingly, there are a veritable plethora of websites based on much the same principle.

Their attraction is that users – and Megaupload had 50m of them every day – can get to see millions of files without having to go anywhere or paying much, if at all.

Megaupload’s problem was that most of its content and profits (more than $175m in the last five years, according to prosecutors) came from copyright-breaching, pirated content. Megaupload’s principals have also been charged with racketeering, money-laundering and a variety of other grave charges, all of which raise the risk of “serious jail time”, as lawyers point out.

With the vigorous support of the owners of the creative content, the FBI had been working on the Megaupload case for two years while Kim Dotcom, an obese 38 year-old giant with multiple residencies and citizenships, and his associates lived the high life near Auckland, New Zealand’s biggest city. Infamous for hurtling around the neighbourhood in a stable of high-powered luxury sports cars with in-your-face number plates like “Guilty”, “God”, “Mafia” and “Hacker”,  they brought retribution down on themselves, according to many observers.

The raid was a globally coordinated exercise involving agencies in America, Hong Kong, Britain, New Zealand, the Philippines, the Netherlands, Germany and Canada. Yet its timing surprised many dwellers in the cyber zone because it seemed to some as though the enterprise was trying to go legit. According to Dotcom (who has several names including Kim Schmitz), Megaupload had been withdrawing content whenever rights-holders complained, which was all the time.

The founder had even appealed to PayPal to boycott opposition sites that, he wrote, “are known to pay uploaders for pirated content.” He liked Megaupload to be thought of as a “file-hosting” site.

However the FBI charges that all this was just an elaborate smokescreen and their prosecutors provided examples of numerous communications between Megaupload employees that reveal, they said, a systematic mining of all kinds of proprietary content.
Ultimately it’s an intellectual property issue and the hugely powerful Motion Picture Association of America, a particular victim of the site, has no doubt that the law is on its side. It describes Megaupload as: “the largest and most active criminally operated website targeting creative content in the world.”

Yet one interesting argument raised by supporters of open file-sharing sites is that owners of creative content should make it more easily available and at reasonable prices. They cite with approval, music-sharing sites such as Spotify for which subscribers can pay a monthly fee. As web technology site TechCrunch pointed out, such sites are convenient and affordable. “People who care about their time don’t bother to download illegally.” If that ever happens though, it’s almost certain that Megaupload won’t have any involvement.

Funding Palestine with Hashim Shawa

Tell us about the state of the banking sector in Palestine.
Palestine’s banks have traditionally had limited exposure to global markets, and have applied conservative lending practices domestically; which ultimately meant that Palestine’s banks weren’t significantly affected by the global financial crisis.
Over the last decade, the banking sector in Palestine has witnessed some tremendous growth, despite the instability in the region. Assets increased by 87.4 percent, deposits by 94 percent, credit facilities by 110 percent and owner’s equity by 338 percent. The banking sector in Palestine has a high growth potential. Palestine is ‘under-banked’ compared to its neighbouring regions. For every 100,000 adults, Palestine has nine bank branches, whereas Israel has 20 and Jordan has 18.

How does the Bank of Palestine compare to other banks within the country?
There are eighteen banks operating in Palestine, eight of which are Palestinian (two of these are Islamic banks). Another eight are Jordanian, one Egyptian, and one is a branch of HSBC. We are the first and the largest Palestinian bank with 47 branches out of a total of 213 branches. Established in 1960, BoP has a paid-up capital of $120m, and assets of over $1.6bn. It has more than 1,100 employees – which makes it one of the largest private employers in Palestine – and has more than half a million customers.

Our board of directors and the executive team are based in Palestine; this gives BoP a significant competitive advantage, and enables us to know and understand our clients and the local business environment better. We also have a young, innovative management team; something particularly important in Palestine, with around 75 percent of the population under the age of 35. Not only are we present in all the main cities of Palestine, but we’ve also pioneered the opening of branches in unbanked and rural areas. These rural communities have proved to be really important sources of deposits and offer great potential for SME loans and micro loans.

BoP is the sole issuer and acquirer of Visa and MasterCard in Palestine. This gives the bank a significant competitive advantage, because it owns the Point of Sale network in Palestine (which acquires the cards), it is able to develop special BoP cards that meet the needs of its clients, such as BoP’s ‘EasyLife’ card, which is a local instalment card. BoP has played a pioneering role in improving access to finance to businesses of all types, including micro, SME, large projects and syndicated loans. The bank has established specialised micro and SME units in order to better understand the needs and serve these clients effectively. The bank has even recognised the necessity to cater to the needs of the emerging young, entrepreneurial Palestinian population.We’re also providing Palestinians living outside Palestine with an extensive range of financial services, through the recently established ‘Diaspora Unit’ at the bank, with a team dedicated to connecting and strengthening bonds with Palestinians living in the Diaspora. In the past few years, we’ve established an excellent relationship with the Palestinian Diaspora in Latin America, specifically Chile (where there are 500,000 Chileans of Palestinian origin). The bank is also establishing excellent relationships with the Palestinian Diaspora in other countries and regions, such as the US, the Arabian Gulf, and other countries in Latin America such as El Salvador, Honduras, Guatemala, Peru and many others.

What is your role within the bank?
Well, to be frank I don’t like sitting behind my desk, so I’ll always take up any opportunity to get out and visit clients and branches. I really enjoy seeing the bank in action in all its areas of activity and I also greatly enjoy seeing and understanding the needs of all types of clients from the micro entrepreneur to the mid-size family business to working on a hugely important $100m utility company-syndicated loan.

I like to bring innovation and a competitive edge to the bank, while establishing and pursuing a long-term vision and making sure that every employee understands the vision and knows precisely what their role is in bringing that vision to fruition. I also actively promote the role of women in the bank, especially in more senior positions and we are always trying to improve the percentage of women employed overall.I see myself as on something of a mission to bring Palestine, and BoP, cutting-edge technologies that can offer maximum competitive impact. In fact, my father started the Point of Sale (POS) network in Palestine in 2000, although at the time many thought it was too early for Palestine to have such a network.  This was and still is part of the bank’s overall vision

How does BoP follow up on Corporate Social Responsibility (CSR) initiatives?
We believe that true progress begins with social and economic development on a community level. As the first and largest bank in Palestine, social and environmental responsibility has been central to business since our founding in 1960 and we believe that: “It pays to do good”.

Without a sustainable community, we can’t have sustainable businesses. BoP has consistently revised its strategy to integrate sustainability into its core businesses operations. We dedicate around five percent of our net profit to CSR. In 2011 alone, BoP’s CSR budget exceeded $1.7m, and covered several sectors including: Youth and sports, education and entrepreneurs, health, arts, culture, tourism, and other humanitarian work.
We have also started a widespread national programme called the ‘Zamalah Fellowship Programme’, which aims to raise the calibre of education in Palestinian universities through building the capacity and increasing the exposure of university professors by sending them to academic and other professional institutions for a period ranging between one semester to a full year. BoP is also working on expanding this programme by inviting other private sector companies and individuals to contribute to the fund.

What role have banks in Palestine played in leading economic initiatives for the progress of the region?
The banking sector in Palestine has played a proactive role in several key economic initiatives. Most importantly these include: Microfinancing, syndicated loans (we are the market leader) and large project financing, developing the mortgage industry and working to instigate the first private pension fund in Palestine, and finally, trying to attract the best foreign investment possible for the region.

What regulatory changes have affected the Palestinian financial sector? What have been the key developments concerning the implementation of Basel II?
Since 2007, the Palestine Monetary Authority (PMA), which was established in 1994, has made notable progress in institutional reform, which has enabled it to fulfil the core functions of a Central Bank.

These functions include the application of a rigorous banking supervision and regulatory framework, providing a strong credit and payment infrastructure, and monitoring compliance with a governance code and an anti-money laundering law. The PMA has advanced towards the implementation of Basel II standards, and was one of the  first in the region to integrate an electronic credit scoring system into the credit registry in 2010.

This has been an important contributor to the rise in Palestine’s bank credit to the private sector. The system has also contributed to the decline in bounced cheques by 25 percent.
Furthermore, an electronic payment system was also installed in 2010, including a ‘real-time gross settlement’ system, which has significantly raised the bank’s payments efficiency and reduced its liquidity risk. An Anti-Money Laundering Law has also been enforced in line with international standards.

What does the Bank of Palestine do to stay ahead of regulatory changes and how is this reflected on its clients?
In relation to risk management and corporate governance, BoP was not satisfied by limiting itself to implementing the systems required by the Palestine Monetary Authority (PMA) and the Palestine Capital Market Authority (PCMA). The point is that the bank is aiming to implement risk management systems that meet international best practices. So, in the past few years – and in co-operation with the International Finance Corporation (IFC) – BoP has developed comprehensive risk management structure systems, procedures and processes, as well as promoting and strengthening corporate governance practices that now meet international best practices.

Tell us about BoP’s leading role in encouraging local environmental partnerships.
BoP is considered the leading ‘green’ bank in Palestine, as it was the first bank to implement an all-encompassing sustainability strategy. However, this strategy was not created just to enhance the brand, B0P strongly believes that to achieve greater long-term value, it is important to go beyond written policies and put strategy into action.

This is why BoP has committed special resources and teams to monitor the implementation of the strategy, training employees and increasing awareness along the entire supply chain. By continuously developing the strategy, products and services, it can meet the changing needs of its customers, environment and region.

What’s next on the cards for BoP? What are you hoping to achieve within the next five years?
The company is hugely optimistic about what it can achieve in the years to come.

Currently, the bank is the only issuer and acquirer of Visa and MasterCard in Palestine. Therefore, it will be putting a lot of effort into increasing the awareness of the ‘plastic culture’ in Palestine. BoP’s credit card portfolio grew by 28 percent in the last year and fees from the existing card and POS business increased by 354 percent over the past four years. As a result, the firm expects this business to continue to significantly grow again, doubling again in three years.

In 2011 BoP founded PalPay, a company that enables clients to electronically pay different utility bills and top up their mobile credit using the bank’s POS network of around 5,000 stations spread throughout Palestine. PalPay will also enable clients to pay their bills via the internet or via mobile phones. The company has been signing agreements with different service providers, who are interested in offering this service to their clients around Palestine, and the PalPay service is expected to be fully unveiled to clients in the beginning of 2012. PalPay has received a lot of interest from international institutional investors and there are plans to take this company to other markets. In 2012, BoP will be continuing local expansion through new branches and ATMs. The bank will also focus its international efforts through connecting to the Palestinian Diaspora, as well as opening a new representative office in Chile.

The technology behind sports marketing

There was once a time when sport brands consisted of just your conventional running shoes and t-shirt. These days, the picture couldn’t be more different. Sportswear is becoming ever-more innovative, totally changing how everyone from world-class athletes to ordinary enthusiasts go about participating in sport.

Currently at the forefront of the sporting tech movement is US giant Nike, launching innovations with an impressive regularity, all of which are seemingly conceived to make athletes run faster and jump higher. One of the brand’s latest offerings is the Nike+ FuelBand – a new addition to the well-established Nike+ family of products. Not only does the contraption ooze technological prowess, it could also help Nike regain its position as a good corporate citizen as the invention inspires higher levels of activity by tracking every movement of the wearer. It has the potential to help combat the worrying ‘globesity’ epidemic, increasingly evident in America’s population.

“The Nike+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds. Nike has always been about inspiring athletes, and the Nike+ FuelBand will help motivate them in a simple, fun and intuitive way.” said Nike president and CEO Mark Parker at the Nike+ FuelBand launch event in New York in 2011.

Continuing to raise the standards of their athletes, Nike has also come up with a high-tech sensory training programme in collaboration with the scoring system SPARQ, an SAT equivalent for athletes. The result of years of research is Nike SPARQ – a performance-boosting training programme that is designed to seek out and improve any shortcomings an athlete may have. To establish vulnerable points, sportsmen are initially put through visual and sensory tests carried out inside a giant touch-screen booth, in which the individual’s every ability is monitored and tested, ranging from simple hand-eye coordination down to the time taken to make split-second decisions and react accordingly.

Using the information gathered, athletes and trainers use the data to format a specific programme. To make the training system as challenging as possible, Nike has recently added a type of lens, the ‘Nike Vapor Strobe eyewear’, which features liquid-crystal display lenses designed to cloud the vision of the wearer in order to force him or her to heighten their focus while training against specific SPARQ weaknesses. The glasses alone cost a pricey $300 but despite the hefty price tag, the system has been adopted by prestigious colleges and top sports teams, while it also extends to private athletes trying to hone their skills at home.

Another buzzed-about Nike launch is the Nike Pro Combat concept, which has been developed for the Oregon Ducks American football team. The invention has been described as the most advanced American football uniform system ever created, and features enhanced thermoregulation and a high level of durability as it has been reinforced with Nike Chainmail Mesh – a lightweight and ultra-breathable material.  The uniform has been developed in collaboration with the University of Oregon, the Ducks institution and the university for which Nike founder Bill Bowerman served as head track coach from 1948.

“Nike’s relationship with the University of Oregon represents a forward-thinking approach to innovation and design. Our goal is to help build better athletes by providing them with state-of-the-art-innovation combined with a deep knowledge and understanding of their heritage” says Todd Van Horne, Nike’s creative director for American football.

Nike may have achieved a march on its rivals, but Adidas is not lagging far behind. Feather light and weighing in at just 150 grams, the German brand’s latest football boot, the F50 adiZero, has been described by Adidas as: “prime football boots offering the pinnacle of speed, agility and stability”. However, the boot is billed as the world’s first “intelligent boot” as it is equipped with Adidas’s breakthrough ‘MiCoach’ technology. A small microchip is contained within the heel of the boot, which can be linked wirelessly to a computer or smartphone, to monitor almost everything a player does on the pitch; from the distance run to how fast a player travelled. The results can then be uploaded and analysed by coaches, team mates or even opponents.

Equally, Reebok constantly seeks to up its game in the technological stakes. The trend for footwear that tones muscles has reached fever pitch and Reebok’s ‘Easy Tone’ trainer is one popular variant of several different models which have been launched. The model features built-in balance pods with “ Moving Air Technology” which transfers air in response to the wearer’s stride to create micro-instability necessary to gently exercise muscles in the leg.

Grain of the game
So what do sports companies such Nike and Adidas gain from their inexhaustible drive to introduce state∞of∞the∞art technological products, even across product ranges that target non-athletes who are not likely to ever enter a professional football pitch or Olympic arena?

“The sports sector as a whole aims to offer sportsmen better results with the help of new innovative product ranges and materials, and these important elements seep into the consumer side of the business as well. In essence, the high tech advances offer a way to break into new markets and to create a new selling advantage,” says trend consultant Henrik Mattson. “High tech sports products represent the antithesis of second-hand and retro – it’s a way to bring the segment forward. While new inventions can help to make the product more affordable, price is rarely an issue. People buy high tech sports goods because of their added benefits, akin to the consumer trend of the car industry. The great selling points are the technological advantages and the points of difference that set the product apart from the rest. The movement is only set to become more pronounced and we’ll see an explosion of new technology in the future as its very premise is to solve problems and make the product performance better.”

Indeed, sportswear can appear advanced to such a degree that products are deemed “technological doping” in that they aid performance a little too much – an unfortunate fate swimwear manufacturer Speedo met in 2008, after its high tech LZR Racer swimsuits helped top swimmers break numerous world records. A study found that it made swimmers speed up in the water by as much as two percent. Following the eye-opening discovery, which also applied to the swimwear of other brands, new guidelines were introduced by the global swimming sports organisation Federation Internationale de Natation (FINA) in January 2010, which outlawed full-body polyurethane suits altogether.

As a result, Speedo and its fellow swimwear competitors had to establish new ways to heighten performance while staying within the parameters of the law. And so they did.
After four years of research, development and testing, Speedo launched a radical new system in time for the London Olympics that will allegedly help swimmers speed up faster than if wearing the piece deemed illegal by FINA. Aptly called ‘Fastskins3’, the wonder product consists of an impossibly advanced cap, a pair of goggles and a suit – all of which are designed to work in harmony with one another to offer ultimate power in the pool.

Poster children of the new innovation are 16-time Olympic medallist Michael Phelps and Rebecca Adlington. If Phelps and his competitors clad themselves in Speedos’ high-powered gear they will experience a catalogue of improvements to aid their race, including an 11 percent improvement in oxygen economy. “Core stability, swimming position and fatigue resistance are all optimised. From hair shaping to friction of seams and fabric finishes, our system takes a holistic approach to performance,” says Dr Tom Waller, the head of Speedo’s Aqualab development laboratory.

High visibility
Aside from demonstrating their technical prowess across various product groups, sports brands also go about boosting their reputation and brand identities via alternative means. If applied strategically, sponsorship deals are surefire ways to increase brand awareness. A sportswear sponsors’ dream in recent history was the Beijing Olympics held in the summer of 2008. The Games proved a particular draw for obvious reasons – with a population of 1.3bn, many of whom approach shopping with a fervent passion, the Chinese consumer arena is not one to be sniffed at.

Both Adidas and Nike operate thousands of stores in China already, a staggering number which they hope will increase further in the coming years. It has been estimated that China’s sportswear market will potentially worth tens of billions of pounds over the next decade. Therefore, ahead of the Olympics, western brands descended on the event to try to establish a foothold in an untapped market potentially worth a fortune.

Adidas went on to spend around £50m to secure the covetable status as the main sponsor of the games, which involved outfitting all staff and volunteers with clothing and footwear featuring the famous three stripes. This was not the first time the company parted with significant sums to sponsor a high∞profile sporting event, but the Beijing Games deal was one of its most major transactions to date.

Prestigious events like the Olympics are high on the marketing agenda for companies, be they located in the prosperous land of China or elsewhere. Nike recently announced plans to continue its involvement in the Olympics, as supporter of the US team – a programme that was initiated in 2005. The deal includes providing footwear and kit for the US Olympic and Paralympic athletes, including the medal stand uniform that will be worn on the award podium and during medal ceremonies in London 2012 and Sochi 2014, as well as Rio later in the calendar.

“The Olympic Games represent Nike’s core DNA – to provide innovation and inspiration to athletes at the highest level,” said Elliott Hill, the general manager of Nike in North America. “We are proud to support our US athletes and are excited to continue Nike’s partnership with the US Olympic Committee (USOC).” In addition, Nike will also kit out the US Youth Olympic teams for the 2014 and 2016 games, as well as the Pan∞American and Parapan∞American teams set to compete in Toronto in 2015.

Aside from sponsoring major sporting events, it can be equally fruitful for a brand to tie up a highly regarded sporting virtuoso. Last year, Jamaican sprinter Usain Bolt extended his contract with Puma until 2013, and thus signed the biggest sponsorship deal in athletics history. World record-holder Bolt is expected to be one of the major attractions of the 2012 Olympics, which would serve the German brand extremely well. Leading tennis star Andy Murray, meanwhile, went on to sign a major sponsorship deal with Adidas that came into effect in 2010. By doing so, Murray ended his longstanding partnership with Fred Perry – the company that supported him from the very beginning of his budding tennis career. Let the best man win is an idiom that is as applicable to sportsmen as it is to their very own outfitters.

Hunting for Higgs

Fifty years ago, particle physicists faced an unexpected challenge. Their best mathematical models could account for some of the natural forces that explain the structure and behaviour of matter at a fundamental level, such as electromagnetism and the weak nuclear force responsible for radioactive decay. But the models worked only if the particles inside of atoms had no mass. How could huge conglomerations of such particles – proteins, people, planets – behave as they do if their constituent parts weighed nothing at all?

Some physicists invented a clever workaround. They suggested that a type of particle exists that had never been detected; it was eventually named in honor of the British physicist Peter Higgs. For a half-century, physicists searched for the elusive “Higgs boson particle.” Now, following research conducted at CERN, the huge particle-physics laboratory near Geneva, the hunt may soon be over.

At first blush, the idea behind the Higgs boson particle sounds outlandish. Higgs and his colleagues suggested that every elementary particle really is massless, just as the mathematical models require, and hence all particles would ordinarily zip around at the speed of light. But suppose that everything around us – every single particle in the universe – is immersed in a huge, unseen vat of Higgs particles. Whenever most kinds of particles move from point A to point B, they continually bump into Higgs boson particles, slowing their motion. When we observe them, they appear to lumber along like holiday shoppers in a crowded store. From their slow motion, we infer that they have mass. While a 50-year search for a hypothetical particle reminiscent of a bizarre fairytale might seem quixotic, the Higgs boson particle stands at the centre of the “Standard Model” of particle physics. Every experimental test of the model so far has matched theoretical expectations.

In some striking examples, the agreement between prediction and measurement has stretched out to twelve decimal places, making the Standard Model the most accurate scientific theory in human history. The model successfully accounts for three of the four basic forces of nature; only gravity remains beyond its purview.

Cosmic meaning
Higgs boson particles might have played an even more substantial role at earlier moments in cosmic history. My own research, along with that of physicists around the world, has focused on what effects Higgs boson particles might have had just fractions of a second after the big bang – effects that could explain the shape of the universe.

And yet, for all that, we still have no direct evidence that Higgs boson particles even exist. According to the Standard Model, Higgs boson particles scatter off each other, so they too, should have mass. The latest research indicates that Higgs boson particles (if they exist) should be among the most massive critters of the subatomic realm, more than 120 times as massive as the familiar proton.

To produce such a particle in the laboratory requires revving up protons to nearly the speed of light and smashing them together, which the Large Hadron Collider at CERN accomplishes trillions of times per second. The energetic collisions produce all manner of debris, which physicists carefully track with huge detectors and sift with sophisticated computer algorithms.

Physicists confront two major hurdles in their hunt for the Higgs boson. First, they must identify patterns in the debris that could have come from the production and rapid decay of a Higgs boson particle. The sought-after signal is well understood in principle, given what we know about the Standard Model. So is the background noise from all of the other junk that comes flying out when two protons collide with colossal energy. Physicists searching for a few Higgs-like needles in a mind-bogglingly large haystack must comb their data for anomalies in the debris that cannot be accounted for by known processes.

The second difficulty concerns statistics. The rules of quantum theory, on which the Standard Model is built, are at root probabilistic. There will always be statistical flukes in the data, just as any series of coin tosses can produce an unexpected string of seven heads in a row. To know with confidence that the coin is ordinary, with no hidden features, one must log a sufficiently large number of coin flips and check whether the data includes equal numbers of heads and tails over the long run. After thousands of coin tosses, if the data still shows a bias toward heads, one may be justified in thinking that the coin has some rather unusual properties.

The same holds true for all of the chaff from the protons’ collisions. Before physicists can claim that their anomalies really come from Higgs boson particles, they must gather enough data to rule out flukes. At CERN, two independent teams of physicists recently announced that their data were consistent with detection of a Higgs boson particle, though there remained a 1-in-2,000 chance that the signal came from mundane, non-Higgs processes. So the teams will continue smashing protons together, gathering more and more data, and sifting for signs of a Higgs boson.

We might not have the Higgs boson in hand right now. But the latest news is the strongest indication yet that the 50-year hunt for one of the most fundamental bits of matter might well be coming to a successful conclusion. The next time the CERN teams call a press conference, it could be weighty news indeed.

David Kaiser is Professor of Physics and the History of Science, Massachusetts Institute of Technology

(c) Project Syndicate, 2012

Connectivity transformation

Long the most fragmented nation on earth, China is being brought together like never before by a new connectivity. Its internet community is expanding at hyper speed, with profound implications for the Chinese economy, to say nothing of the country’s social norms and political system. This genie cannot be stuffed back in the bottle. Once connected, there is no turning back.

The pace of transformation is breathtaking. According to Internet World Stats, the number of internet users in China has more than tripled since 2006, soaring to 485m in mid-2011 – more than three times that in 2006. Moreover, China’s rush to connectivity is far from over. As of mid-2011, only 36 percent of its 1.3bn people were connected – far short of the nearly 80 percent penetration rates seen in South Korea, Japan, and the US.

Indeed, with the cost of connectivity falling sharply – China’s mobile users are expected to surpass PC users by 2013 – and, with urbanisation and per capita incomes also rising sharply, it is not unreasonable to expect China’s internet penetration rate to cross the 50 percent threshold by 2015. That would be the functional equivalent of adding about three-fourths of all existing internet users in the US to the network.

Nor are the Chinese casual and infrequent internet users. Consistent with what the social-network theorist Clay Shirky has dubbed a society’s penchant for unlocking the “cognitive surplus” embedded in net-based activities, survey data from the China Internet Network Information Centre suggest that Chinese “netizens” log an average of 2.6 hours per day online – a full hour longer than the average 15-49-year-old Chinese citizen spends watching television.

China’s microblogs, or social networks, where usage tends to be most intense, were estimated to have approximately 270m users as of late 2011. And there is plenty of upside. Worldwide, about 70 percent of all internet users currently engage in some form of microblogging, which is the fastest-growing segment of the internet. In China, this share is just 55 percent.

Powering potential  
When it comes to analysing China, it is always easy to get carried away with the numbers – especially those driven by the country’s sheer size. But the real message here concerns the implications of connectivity, not just its scale.

A key implication is the internet’s potential to play a significant role in the emergence of China’s consumer society – a critical structural imperative for a long-unbalanced Chinese economy. With connectivity comes a national awareness of spending habits, tastes, and brands – essential characteristics of any consumer culture.

The consumption share of China’s economy, at less than 35 percent of GDP, is the lowest of any major country. Surging Chinese internet usage could well facilitate the pro-consumption initiatives of the recently enacted twelfth Five-Year Plan.

The internet could also enable freer and more open communications, upward mobility, transparent and rapid dissemination of information and, yes, individuality. China’s leadership has been increasingly vocal in raising concerns about growing inequalities that might otherwise hinder the development of what they call a more “harmonious society.” Online connectivity could be a powerful means to help China come together and achieve this goal.

Finally, there is the internet’s potential as an instrument of political change. That is hardly an inconsequential consideration for any country in the aftermath of last year’s monumental Arab Spring, which was facilitated in many countries (especially Tunisia and Egypt) by network-enabled mobilisation.

While reform of China’s single-party state has always been viewed as an important objective in modern China – from the so-called Fifth Modernisation of Wei Jinsheng in the late 1970’s to recent speeches by Premier Wen Jiabao – meaningful progress has been limited. Is this likely to change as China embraces the Internet?

China is no exception in requiring leadership, accountability and responsiveness as conditions of political stability. Its rapidly expanding internet community has repeatedly raised national awareness of tough local issues. This was especially evident in the aftermath of the Sichuan earthquake of 2008, ethnic violence in Xinjiang in 2009 and the high-speed rail crash in Wenzhou in 2011.

As the Arab Spring demonstrated, the internet can quickly transform local incidents into national flashpoints – turning the new connectivity into a potential source of political instability and turmoil. But that has been the case only in countries ruled by highly unpopular autocratic regimes.

Censoring growth  
By contrast, China’s leadership is viewed with a much greater degree of public sympathy. Their quick and direct response to the recent incidents in Sichuan, Xinjiang, and Wenzhou are important cases in point. Senior Party leaders – especially Premier Wen – were quick to lead an empathetic national response that was largely effective in countering the outpouring of concern expressed on the internet.

None of this is to deny the dark side of the Chinese internet explosion – namely, widespread censorship and constraints on individual freedom of expression. China’s “SkyNet” team (rumored to be greater than 30,000) is the largest cyber police force in the world.

Moreover, while China is not alone in censoring the internet, self-policing by many of the nation’s largest portals amplifies official oversight and surveillance. Recent restrictions on microbloggers – especially denial of access to those who use untraceable aliases – have heightened concerns over Chinese internet freedom. Such restrictions of course, cut both ways – potentially limiting personal expression, but also constraining disguised and reckless vigilante attacks.

Filtered or not, a long-fragmented China now has a viable and rapidly expanding network. The power of that network – especially insofar as economic, social and political change is concerned – is rather hard to predict. But connectivity adds a whole new dimension of cohesion to modern China. That can only accelerate the speed of its extraordinary development journey.

Stephen S. Roach is a member of the faculty at Yale University, a non-executive chairman of Morgan Stanley Asia and the author of The Next Asia.

(c) Project Syndicate, 2012

Neuroeconomics revolution

Economics is at the start of a revolution that is traceable to an unexpected source: medical schools and their research facilities. Neuroscience – the science of how the brain, that physical organ inside one’s head, really works – is beginning to change the way we think about how people make decisions. These findings will inevitably change the way we think about how economies function. In short, we are at the dawn of “neuroeconomics.”

Efforts to link neuroscience to economics have occurred mostly in just the last few years, and the growth of neuroeconomics is still in its early stages. But its nascence follows a pattern: revolutions in science tend to come from completely unexpected places. A field of science can turn barren if no fundamentally new approaches to research are on the horizon. Scholars can become so trapped in their methods – in the language and assumptions of the accepted approach to their discipline – that their research becomes repetitive or trivial.

Then something exciting comes along from someone who was never involved with these methods – some new idea that attracts young scholars and a few iconoclastic old scholars, who are willing to learn a different science and its different research methods. At a certain moment in this process, a scientific revolution is born.

The neuroeconomic revolution has passed some key milestones quite recently, notably the publication last year of neuroscientist Paul Glimcher’s book Foundations of Neuroeconomic Analysis – a pointed variation on the title of Paul Samuelson’s 1947 classic work, Foundations of Economic Analysis, which helped to launch an earlier revolution in economic theory. Ironically, Glimcher himself now holds an appointment at New York University’s extensive economics department (he also works at NYU’s Centre for Neural Science).

To most economists, however, Glimcher might as well have come from outer space. After all, his doctorate is from the University of Pennsylvania School of Medicine’s neuroscience department. Moreover, neuroeconomists like him conduct research that is well beyond their conventional colleagues’ intellectual comfort zone, for they seek to advance some of the core concepts of economics by linking them to specific brain structures.

Brain teasers
Much of modern economic and financial theory is based on the assumption that people are rational, and thus that they systematically maximise their own happiness, or as economists call it, their “utility.” When Samuelson took on the subject in his 1947 book, he did not look into the brain, but relied instead on “revealed preference.” People’s objectives are revealed only by observing their economic activities. Under Samuelson’s guidance, generations of economists have based their research not on any physical structure underlying thought and behaviour, but only on the assumption of rationality.

As a result, Glimcher is rather skeptical of prevailing economic theory, and is seeking a physical basis for it in the brain. He wants to transform “soft” utility theory into “hard” utility theory by discovering the brain mechanisms that underlie it.

In particular, Glimcher wants to identify brain structures that process key elements of utility theory when people face uncertainty: “(1) subjective value, (2) probability, (3) the product of subjective value and probability (expected subjective value), and (4) a neuro-computational mechanism that selects the element from the choice set that has the highest ‘expected subjective value’…”

While Glimcher and his colleagues have uncovered tantalising evidence, they have yet to find most of the fundamental brain structures. Maybe that is because such structures simply do not exist, and the whole utility-maximisation theory is wrong, or at least in need of fundamental revision. If so, that finding alone would shake economics to its foundations.

Risk and reward
Another direction that excites neuroscientists is how the brain deals with ambiguous situations, when probabilities are not known, and when other highly relevant information is not available. It has already been discovered that the brain regions used to deal with problems when probabilities are clear are different from those used when probabilities are unknown. This research might help us to understand how people handle uncertainty and risk in, say, financial markets at a time of crisis.

The hugely influential, John Maynard Keynes thought that most economic decision-making occurs in ambiguous situations in which probabilities are not known. He concluded that much of our business cycle is driven by fluctuations in “animal spirits,” something in the mind – and not understood by economists.

Of course, the problem with economics is that there are often as many interpretations of any crisis as there are economists. An economy is a remarkably complex structure, and fathoming it depends on understanding its laws, regulations, business practices and customs, and balance sheets, among many other details.

Yet it is likely that one day we will know much more about how economies work – or fail to work – by understanding better the physical structures that underlie brain functioning. Those structures – networks of neurons that communicate with each other via axons and dendrites – underlie the familiar analogy of the brain to a computer – networks of transistors that communicate with each other via electric wires. The economy is the next analogy: a huge network of people who communicate with each other via electronic and other connections.

The brain, the computer, and the economy: all three are devices whose purpose is to solve fundamental information problems in coordinating the activities of individual units – the neurons, the transistors, or individual people. As we improve our understanding of the problems that any one of these devices solves – and how it overcomes those obstacles in doing so – we learn something far more valuable about all three.

Robert Shiller is Professor of Economics at Yale University and has been a research associate of the National Bureau of Economic Research since 1988.

(c) Project Syndicate 2012

Unbalanced footing

The outlook for the global economy in 2012 is clear, but it isn’t pretty: recession in Europe, anaemic growth at best in the US, and a sharp slowdown in China and in most emerging-market economies. Asian economies are exposed to China. Latin America is exposed to lower commodity prices (as both China and the advanced economies slow). Central and eastern Europe are exposed to the eurozone. Turmoil in the Middle East is causing serious economic risks – both there and elsewhere – as geopolitical risk remains high and thus high oil prices will constrain global growth.

At this point, a eurozone recession is certain. While its depth and length cannot be predicted, a continued credit crunch, sovereign-debt problems, lack of competitiveness, and fiscal austerity imply a serious downturn.

The US – growing at a snail’s pace since 2010 – faces considerable downside risks from the eurozone crisis. It must also contend with significant fiscal drag, ongoing deleveraging in the household sector (amid weak job creation, stagnant incomes, and persistent downward pressure on real estate and financial wealth), rising inequality, and political gridlock.

Elsewhere among the major advanced economies, the UK is double dipping, as front-loaded fiscal consolidation and eurozone exposure undermine growth. In Japan, the post-earthquake recovery will fizzle out as weak governments fail to implement structural reforms.

Meanwhile, flaws in China’s growth model are becoming obvious. Falling property prices are starting a chain reaction that will have a negative effect on developers, investment, and government revenue. The construction boom is starting to stall, just as net exports have become a drag on growth, owing to weakening US and especially eurozone demand.

Having sought to cool the property market by reining in runaway prices, Chinese leaders will be hard pressed to restart growth. They are not alone. On the policy side the US, Europe and Japan, too, have been postponing the serious economic, fiscal, and financial reforms that are needed to restore sustainable and balanced growth.

Private and public-sector deleveraging in advanced economies has barely begun, with balance sheets of households, banks and financial institutions, and local and central governments still strained. Only the high-grade corporate sector has improved. But, with so many persistent tail risks and global uncertainties weighing on final demand, and with excess capacity remaining stubbornly high owing to past over-investment in real estate in many countries coupled with China’s surge in manufacturing investment in recent years, these companies’ capital spending and hiring have remained muted.

Rising inequality – owing partly to job-slashing corporate restructuring – is reducing aggregate demand further, because households, poorer individuals and labour-income earners have a higher marginal propensity to spend than corporations, richer households and capital-income earners. Moreover, as inequality fuels popular protest around the world, social and political instability could pose an additional risk to economic performance.

Last chance
At the same time, key current-account imbalances – between the US and China (and other emerging-market economies), and within the eurozone between the core and the periphery – remain large. Orderly adjustment requires lower domestic demand in over-spending countries with large current-account deficits and lower trade surpluses in over-saving countries via nominal and real currency appreciation. To maintain growth, over-spending countries need nominal and real depreciation to improve trade balances, while surplus countries need to boost domestic demand, especially consumption.

But this adjustment of relative prices via currency movements is stalled, because surplus countries are resisting exchange-rate appreciation in favour of imposing recessionary deflation on deficit countries. The ensuing currency battles are being fought on several fronts: foreign-exchange intervention, quantitative easing and capital controls on inflows.

Furthermore, with global growth weakening further in 2012, those battles could escalate into trade wars. Finally, policymakers are running out of options. Currency devaluation is a zero-sum game because not all countries can depreciate and improve net exports at the same time. Monetary policy will be eased as inflation becomes a non-issue in advanced economies (and a lesser issue in emerging markets). But monetary policy is increasingly ineffective in advanced economies, where the problems stem from insolvency – and thus creditworthiness – rather than liquidity.

Meanwhile, fiscal policy is constrained by the rise of deficits and debts, bond vigilantes, and new fiscal rules in Europe. Backstopping and bailing out financial institutions is politically unpopular, while near-insolvent governments don’t have the money to do so.

Politically, the promise of the G-20 has given way to the reality of the G-0: weak governments find it hugely difficult to implement international policy coordination, as the worldviews, goals and interests of advanced economies and emerging markets come into conflict.

As a result, dealing with stock imbalances – the large debts of households, financial institutions and governments – by papering over solvency problems with financing and liquidity may eventually give way to painful and possibly disorderly restructurings. Likewise, addressing weak competitiveness and current-account imbalances requires currency adjustments that may eventually lead some members to exit the eurozone.

Restoring robust growth is difficult enough without the ever-present specter of deleveraging and a severe shortage of policy ammunition. But that is the challenge that a fragile and unbalanced global economy faces in 2012. To paraphrase Bette Davis in All About Eve, “Fasten your seatbelts, it’s going to be a bumpy year!”

(c) Project Syndicate 2012

Nouriel Roubini is chairman of Roubini Global Economics and Professor at the Stern School of Business, New York University. His detailed 2012 global growth outlook is available at www.roubini.com

Ofcom makes bid to meet mobile broadband demand

The popularity of smartphones and tablets have increased dramatically in the past few years. The UK is a region in which the appetite for the technology is on the up, and according to Ofcom, high mobile data usage rates could grow 800-fold between 2012 and 2030, meaning that the mobile networks will be under considerable strain in the future.

To keep up with the developments, Ofcom is taking urgent action to allow for a much greater spectrum and has urged the industry to assist it in its quest. Launched in March, Ofcom is the brain behind a consultation exercise that will run until June this year. The aim of the initiative is to devise a long-term strategy to meet the ever-growing mobile broadband demand, and the measures established will affect use of radio spectrum after the year of 2018.

A way to ease the burden of existing networks, meanwhile, would occur if operators offloaded some data requests to wifi and so-called femtocells- minute base stations.

Another alternative would be to turn to newer mobile technologies such as LTE, an innovation known to make more efficient use of radio spectrum. While these solutions will certainly help, more drastic measures may be necessary, and Ofcom is toying with the idea of freeing a chunk of the UHF spectrum, the 700MHz band, currently used for digital TV signals.

A smarter earth – smart grids and the implementation of smart grid technology

The global demand for energy is growing at an unsustainable rate, throwing up challenges that this generation must deal with in order to preserve the planet for future generations so that they are able to enjoy the quality of life they are entitled to.

In large part, this is about addressing the spiralling carbon footprint of modern industries and lifestyles but it is also about ensuring there is energy available to power those industries and lifestyles in the future. This may sound an over-dramatisation to some, but there exists a very real risk that current supply and demand of energy in rapidly urbanising and expanding populations will no longer keep pace with one another in the near future.

Beyond this pressing reality, there is a further fundamental truth: fossil fuels are financially and environmentally unsustainable. They are a finite resource in a world where the needs are infinite. At the current rate of consumption their cost is only going to increase as their supply declines relatively. Furthermore, vulnerabilities within energy supply chains and volatility within energy markets are becoming ever-more transparent. The implications of rapid rises in the price of oil, for example, have been seen to have had a destabilising effect elsewhere, such as air travel and freight, manufacturing, logistics, retail and transport.

Rule breakers
The motivation to effect change, however, is not purely about practicality or sound global citizenship. There is a regulatory compulsion too. The European Council’s ‘Low Carbon 2050 Strategy’ requires an 80-95 percent cut of greenhouse gas emissions below 1990 levels by 2050. This requires wholesale change and smarter thinking about the supply and demand of energy. Additionally, it requires investment in smart energy technologies, clean and renewable energy sources and innovations such as electric vehicles and the infrastructure required to power them.

Substantial progress is already being made with the integration of clean energy sources – principally wind and solar – into the power grid, both from energy companies and individuals. In fact the UN Intergovernmental Panel on Climate Change (IPCC) states 50 percent of the electricity production installed globally between 2008 and 2009 were renewable sources. The same body also believes more than 75 percent of the world’s energy demand can be met by renewable sources by 2050.

The Oracle Utilities ‘Future of Energy’ report, produced in association with Future Laboratory, highlights claims from renewable energy consultancy, Ecofys, who believe that if 100 percent of energy demands are met by renewable sources by 2050, it will cut energy demand by 15 percent over the next four decades and save nearly €4trn. It’s a strong argument for addressing the current situation.

Furthermore, The European Renewable Energy Council predicts that the number of people employed in the renewable energy sector in Europe could increase from 500,000 today to over six million in 2050, though this will naturally be offset by transition within large existing utilities providers, as the move from fossil fuels to more renewable sources takes place within their own businesses.

Getting smart with data
Some of the greatest efficiencies which will be found in the management of the supply and demand of energy will be through the smarter use of technology – principally the building out of smart grid and smart meter infrastructure. In order to enable the required energy transformation, the grid needs to be capable of converging data, energy and information communication technology (ICT), which will allow utilities to increase their operational efficiency. The guiding principles of interoperability, openness, scalability, security and distributed intelligence will ensure that the grid is information∞rich and able to integrate renewable sources. Coupled with this, the smart grid will also provide the foundation for energy and business innovations for more sustainable energy usage.

Often inefficiency within the grid is at the heart of wastage and overproduction. Better management of peaks in demand will enable savings even without a change in the level of consumption. However, smart meters will also allow consumers to better manage their personal energy consumption throughout the day, taking advantage of incentivised and feed-in tariffs.

Furthermore, the in-home-displays which accompany smart meters will also encourage consumers to think more carefully about consumption if they can see what they are actually using. This will give consumers a clearer understanding of energy consumption and an ability to see costs rising, especially when consumers think their home is ‘at rest’, will motivate many to turn off devices and lights and power down heating. Similarly, a greater understanding of smart technologies will help reduce energy consumption, while also educating consumers and easing fears surrounding security in the smart grid. The protection of ICT platforms and integrity of all active smart grid components is a pre-requisite of the platform and will encourage consumer adoption of the technology. Education and realisation are key to a successful implementation. The Organisation for Economic Co-operation and Development (OECD) predicts improved consumer awareness of energy use throughout the day can reduce domestic consumption by up to 20 percent. In addition to this, governments need to help push the awareness and the move towards smart metering systems.

Pushing forward
If implemented correctly the smart grid and metering will transform the current energy landscape and play a key role in achieving required savings and carbon reduction. The rise of the smart grid also encourages the development of new business models creating renewed competition across the utilities sector with fast-growing challengers in the sustainable and smart energy space.

But currently, the momentum behind the move to smart technology is not uniform around the world or even across regions, such as the EMEA. In some countries, smart metering is yet to become a political or social issue.

Undoubtedly this is hindering the rollout and governments must meet organisations such as the EC halfway by implementing and reinforcing their own recommendations for improving efficiency and educating homeowners about the options on offer. So-called “nudge” policies will help accelerate the rollout of the smart grid and must be considered, not least because the need for this move will only increase over time. Firm policies today will be more preferable than dramatic interventions later in time.

By implementing a smart grid infrastructure, capable of delivering improved energy efficiency and demand handling, as well as effectively integrating renewable energy sources, we will go a long way to reducing carbon levels. ICT is integral to this as without it, the transformation of the energy infrastructure won’t be possible. ICT will enable the energy grid to become more active and transparent and allow for the convergence of greater communication to make the new energy supply chain an efficient reality. The smart grid network in turn will also support additional technologies and services which lower carbon levels and costs. To achieve this by 2050, everyone must work together to drive awareness, consumer education and adoption of new technologies. As businesses and consumers it falls to us to take up responsibility and call for change.

Bastian Fischer, VP of Industry Strategy, Oracle Utilities Web: www.oracle.com/us/industries/utilities