The new partnership between Danish toymaker Lego and Chinese internet giant Tencent will encompass a range of digital content aimed at creating a child-friendly online environment

The Danish toy manufacturer seeks efficiency after posting first revenue fall in more than a decade in the first half of the year

Lego CEO Jorgen Vig Knudstorp is handing the reins to long-standing Lego man and current COO Bali Padda