Tinder’s popularity continues to grow, but monetising the dating app was the next logical stage of its development. The company has done that with Tinder Plus, a subscription service that offers much-requested features such as the ability to ‘undo’ accidental swipes, and change one’s location

Online dating has come on leaps and bounds over the last few years, going through a period of revolution and re-establishing itself as market drivers come and go. That was until Tinder arrived on the scene, and completely realigned the way dating service providers perform. Tinder capitalised on the growth of the smartphone market, and its addictive swiping system appealed instantly to the digital generation. The service is available across platforms.