In 2014, Airbnb launched its first global marketing campaign – ‘Views’, by agency Pereira & O’Dell – to showcase its offerings around the world. It worked – the company has continued to grow, and Airbnb is now enshrined in tourists’ thinking

Revolutionising the travel and tourism sectors, Airbnb has created a platform by which bookings can be made quickly and easily on mobile and other interfaces among a trusted community. The site boasts more than 25 million guests across more than 190 countries and close to 35,000 cities. Its growth is pretty much unheard-of – across any sector – and can be attributed to the highly successful marketing campaign instigated in 2014. The product is unique and easy-to-use, and has been well received across the globe.