As well as revamping its appearance and continuing to grow its user base, in 2014 Spotify partnered up with BandPage, a website designed to allow bands to sell directly to, and interact with, fans. Over 500,000 musicians use BandPage to interact with their followers, and this new partnership should enable both companies to expand

Entering the music streaming market at a rate of knots, Spotify has without doubt offered a huge market a distinct and timely service, guaranteeing a faithful audience. Against the odds, the company has created a viable business model in which adverts and a subscription service come together; a model that should give Spotify longevity in an evolving market. Establishing better relations with artists and suppliers, the company has reinvented itself, allowing a better service and generating a more substantial revenue base.