In the blog post, he admitted that the rolling out of the new policy had “caused a lot of confusion” around the type of information the company would access and what it would be used for.
“We apologise for that”, said Ek. “We should have done a better job in communicating what these policies mean and how any information you choose to share will – and will not – be used”.
He then attempted to “clear things up”, explaining how the new policy may ask customers to grant Spotify access to their personal information, but users are free to opt out if they wish.
“Let me be crystal clear here: If you don’t want to share this kind of information, you don’t have to”, wrote Ek.“We will ask for your express permission before accessing any of this data – and we will only use it for specific purposes that will allow you to customise your Spotify experience.”
Markus Persson, the creator of popular video game Minecraft, has already ended his subscription to the music-streaming service, and even tweeted Spotify to say: “As a consumer, I’ve always loved your service. You’re the reason I stopped pirating music. Please consider not being evil.”
Although Spotify has issued an apology to its customers and attempted to clarify the changes it has not shown any signs of overturning them. It will be interesting to see if this decision leads to the company experiencing a fall in membership over the coming months.