Koum, who reportedly owns 45 percent of the company and is now worth somewhere in the region of $6.8bn, was keen to settle any user concerns and attempted to do so in a blog entitled ‘Setting the record straight’. “Unfortunately, there has also been a lot of inaccurate and careless information circulating about what our future partnership would mean for WhatsApp users’ data and privacy,” he wrote.
We don’t know your birthday. We don’t know your home address. We don’t know where
“Respect for your privacy is coded into our DNA, and we built WhatsApp around the goal of knowing as little about you as possible: You don’t have to give us your name and we don’t ask for your email address. We don’t know your birthday. We don’t know your home address. We don’t know where you work. We don’t know your likes, what you search for on the internet or collect your GPS location. None of that data has ever been collected and stored by WhatsApp, and we really have no plans to change that.”
The company’s earnings come by way of subscription fees, which cost $0.99 per year, in opposition to Facebook, whose fourth quarter advertising revenue increased 76 percent on the year previous and was largely responsible for its $1.5bn full year profits.
Koum has previously outlined his aversion to advertising in a previous blog post. “Remember, when advertising is involved you the user are the product,” he wrote in mid-2012.
Suspicions of Facebook’s intentions to change WhatsApp’s privacy stance are understandable, given the company’s short history of hoarding user data for use in advertising. Privacy groups have even gone so far as to ask that the Federal Trade Commission block the acquisition, for fear of Facebook exploiting huge sums of user data stemming from WhatsApp’s 450 million strong user base.
“Users provided detailed personal information to the company including private text to close friends. Facebook routinely makes use of user information for advertising purposes and has made clear that it intends to incorporate the data of WhatsApp users into the user profiling business model,” wrote the Electronic Privacy Information Center and Center for Digital Democracy.