A leak on September 8 has revealed that the name of the latest iPhone will be iPhone X. Two more new models will be called iPhone 8 and iPhone 8 plus.
The leak has revealed several key details regarding new features, including 3D sensors, portrait lighting, improved facial biometric identification and some drastic design changes. The company has also developed ‘animojis,’ which use facial tracking to create animated emojis that mimic users’ facial expressions.
Leaks disclosing details of Apple’s upcoming products before their launch date are relatively common, but the scale of this latest revelation is unprecedented. According to John Gruber, a blogger known for his expertise in Apple: “More surprises were spoiled by this leak than any leak in Apple history.”
A leaked recording of an internal briefing about safeguarding secrecy at Apple makes working for Apple sound like working for the CIA
The leak will frustrate Apple’s CEO, Tim Cook, who has explicitly pushed secrecy as a priority since the beginning of his tenure. Soon after assuming leadership of the company in 2012, he spoke out about doubling down on concealment measures.
According to news site The Outline, a leaked recording of an internal briefing about safeguarding secrecy at Apple “makes working for Apple sound like working for the CIA”.
In the briefing, Greg Joswiak, Apple’s Vice President of iPod, iPhone and iOS product marketing said, “This has become a big deal for Tim,” before later expressing: “I have faith deep in my soul that if we hire smart people they’re going to think about this, they’re going to understand this, and ultimately they’re going to do the right thing, and that’s to keep their mouth shut.”
The briefing further revealed that the company has tasked a global security team to protect Apple’s secrets, which comprises former members of the US National Security Agency, Secret Service and the FBI, according to The Outline.
Cook has also linked the prevalence of leaks to the success of iPhone sales, citing “earlier and much more frequent reports about future iPhones” as a factor in the sluggish sales data seen earlier this year.