Terminal failure

In past years, bottlenecks at terminals handling booming imports from Asia often forced frustrated shippers to wait for days to unload at Rotterdam. With cargo volumes down 13 percent so far in 2009, they can easily be in and out within 24 hours.

Meanwhile, dredgers are pumping millions of tonnes of sand into the North Sea to reclaim land for a ¤3bn extension designed to avoid the choked conditions the port has faced in the past.

“The congestion is completely over,” said Johan Blinde, Rotterdam operations manager for South-Korean shippers Hanjin Shipping.

“There is less burden at the quay, we have fewer calls from vessels compared to last year,” he said. “Now everyone is fighting for business.”

The port’s authority is pressing ahead with plans to increase its usable area by 20 percent, and sees the trade slump in a slowing global economy as a temporary breather that gives it time to be ready when growth resumes.

Engine for the economy
“The downside has an upside: we can now prepare ourselves for the next period of growth,” Hans Smits, chief executive of the port, said in an interview.

“In the last couple of years, growth was so strong that we had a lot of obstacles handling these enormous flows of goods. Now we can solve the problem for when the recovery is there.”

Rotterdam port is an engine for the export-oriented Dutch economy, helping to keep up the flow of beer, dairy products and tulip bulbs to the world while also serving as a key gateway to Europe for all sorts of commodities and finished products.

Its extension is set to add up to 20,000 jobs to more than 250,000 it already provides directly and indirectly, and will bolster the Netherlands’ position as the world’s 16th largest economy.

Share of trade
At stake is also the port’s share of trade in Europe, as rivals similarly prepare for a pick-up. Rotterdam handled about 35 percent of trade through the northwestern region in 2008 compared with Antwerp’s 16 percent and Hamburg’s 12 percent.

Bulldozers are busy distributing 250 million tonnes of sand evenly over the reclaimed islands of the Maasvlakte 2 extension, which will require seven million tonnes of stone and 20,000 concrete blocks for its construction.

Meanwhile, Smits expects it will take between three and four years for cargo volumes to return to the 420-million-tonne level reached last year, which should coincide with the expected docking of the first ship in the new harbour in 2013.

With its peers, Rotterdam had faced criticism in the past for not investing enough and analysts said priorities were to improve facilities for handling containers, which mainly carry manufactured goods, and to improve links out of the port.

Opportunity
“This downturn presents an opportunity for Rotterdam and other ports in northern Europe to restructure themselves and become more efficient in the handling of container trade,” said shipping analyst Marc Pauchet from maritime consultants MSI.

Containers carry products ranging from electronics to toys and food is also increasingly transported this way. Rotterdam is a popular transfer spot for ships because of its deep-water docks and short access route from the sea to terminals.

Ports in Asia such as Shanghai, which in 2005 assumed the title of world’s biggest port Rotterdam had held since 1962, are gearing up quickly to deal with many large container vessels. European ports have some catching up to do, analysts said.

“As vessels grow larger and bigger and have the capacity, in order to attend to the vessels the ports need to invest in infrastructure like cranes and dredging,” Pauchet said.

Rotterdam’s location, facilities and investment, aimed at eventually doubling its capacity to handle containers, should help the Dutch port to shine in Europe, analysts said.

Right pace
“Its proximity to the main shipping routes and its access to the European market, not just by road and rail but by inland waterway connections, are pretty much unrivalled in northern Europe,” said Neil Davidson, director of ports at Drewry Shipping consultants. Other European ports, such as Le Havre in northwestern France, Antwerp in Belgium and Hamburg and Bremerhaven in Germany, could also gain market share in coming years.

“Ports like Hamburg and Bremerhaven have advantages in their locations, they have a strong base inland towards Germany, and a large chunk of the shipments that arrive into Rotterdam are destined for Germany,” Pauchet said.

The challenge for Rotterdam as it carries out its expansion project would be to find the right pace to match capacity to demand requirements, Davidson said.

Container volumes have fallen 15 percent so far this year, but not as much as ores and scrap, with traffic down 61 percent as a result of low industrial demand for steel. Smits expected this sector could be the first to show signs of improvement.

“I hope to see the automotive industry pick up again next year so that steel production picks up and the throughput of a number of goods will recover,” he said.

Although volumes have declined in most other cargo, oil products including diesel and kerosene have shown strong growth this year, which along with crude oil occupy most of the port’s storage capacity.

Home to some of Europe’s biggest oil refineries, Rotterdam’s role as an energy hub is expanding as the Dutch seek to diversify their supplies. Flows of biofuels are rising, while the port is also a site for liquefied natural gas (LNG) and carbon capture projects.

“We have become a biofuel hub in Europe, that will grow step by step. By 2011 the first LNG terminal will be operational, and we expect to also become a gas hub,” Smits said.”

Taking on the challenge

The Clean Development Mechanism or CDM is a recognised cost∞ effective solution to reducing emissions. CDM projects have been underway since 2005 and the value of the global carbon market now stands at $126bn. As at 26th June 2009, 1,691 CDM projects have been registered. Together, these projects should reduce CO2 by 1,700 million tons.

In-depth knowledge
EDF Trading has built extensive knowledge of the CDM market and expanded its involvement along key areas of the value chain. With the experience of having sourced reliable CDM projects in over 15 countries, its expertise includes an in∞depth knowledge of the UN’s approval process and the delivery risk inherent to every CDM project.

China project
EDF Trading is currently involved in more than 100 projects. It has worked with project developers across the world from Brazil to China, Russia, Korea, India, Malaysia, Mexico, the Phillipines, Thailand and Vietnam. Gaotang County, a major agricultural base in the north west of Shandong, has a thriving farming community producing rice and cotton crops.

Traditionally, the rice husks and cotton stalks have been disposed of as waste following processing of the crops. However, with the introduction of the biomass power plant, the waste materials can be sold and used as fuel for generating electricity. It is estimated that the plant will deliver 145,000 MWh/y of electricity to the North China grid and consume around 121,000 tons of biomass each year.

Vietnam project
EDF Trading is project participant to the first registered wind power CDM project in Vietnam. Located in the Tuy Phong District of Binh Thuan Province, Vietnam, the REVN 30 MW Wind Power Project will be the first commercial wind farm in the country as well as a case study for adoption of best practices in environmental management.

It is only the fourth CDM project in Vietnam to be registered under the CDM. The project involves the installation of 20 wind turbines with a combined installed capacity of 30 MW. All electricity transmitted from the project site will be distributed by the project developer, Vietnam Renewable Energy, to the Vietnam national grid. 

The wind farm has taken delivery of the first batch of turbines and they are currently being installed. When fully commissioned, the wind farm is expected to produce a significant amount of renewable energy.
 
EDF Trading was one of the first commercial companies to have a registry account with the UNFCCC (United Nations Framework Convention on Climate Change). It is a strong counterparty with its own independent credit rating of A3 from Moody’s. EDF Trading launched the EDF carbon fund of almost ¤300m in November 2006 to diversify the EDF Group’s sourcing of CO2 allowances and enable it to meet its environmental commitments under optimum economic conditions.  

Direct access
As the wholesale trading division of the EDF Group, Europe’s largest electricity producer, EDF Trading offers direct access to end users of carbon credits. While 95 percent of EDF’s electricity output is already carbon∞free, supporting CDM and JI emission reduction projects offers a cost∞effective way to offset the carbon impact of EDF’s power production.

A wide range of companies now regularly face challenges linked to the price of carbon. With a wealth of experience in the sector, established financial strength, efficient market access and a long∞term commitment to the emissions market, EDF Trading is well positioned to help you take advantage of the opportunities and mitigate the risks in today’s carbon market.

About the author
Francois Joubert is the Head of Corporate Development and was appointed to the EDF Trading executive team in 2008. He joined EDF Trading’s Origination team in 2000 and has led the company’s development across a number of areas, including the set up and management of EDF Trading’s emission origination and trading business. Prior to EDF Trading, Francois held a variety of roles within the EDF Group in the strategy division at EDF’s head office in Paris and as Financial Manager for EDF China based in Beijing.

Further information: www.edftrading.com

Facing the facts

With tax authorities worldwide ever more vigilant in closing tax loopholes, transfer pricing has become an ever more vexed and demanding activity.

As RP Richter’s Michael Heckel, one of Germany’s experts on the subject, explains: “Until the Eighties, transfer pricing was not very popular in Germany but as corporations and their tax advisors woke up to the possibilities, so the tax authorities also became focused on the issue and in 1983 general administrative principles regarding transfer pricing methods were laid down by the Federal Ministry of Finance.

“In the years since then, various more precise administrative principles have been defined for such issues as pooling and permanent establishments.”

In such a complex sphere, it is not surprising that conflicts of interpretation have often arisen, not just between commercial enterprises and their tax advisors on the one hand and the tax collectors on the other but between the revenue authorities and the courts: “In 2001, the Federal tax court ruled that, as the law stood at the time, the tax payer had limited obligation when it came to documentation,” explains Michael.

“Not surprisingly following this judgement, in 2003 the government put in place legislation that changed the playing field. So, from then on, tax-payers have been obliged to fully document their transfer prices, with severe penalties awaiting those who do not conform.

“With this highly effective new sword in its hands, the tax authority responded to the politicians’ demands that it begin a major clampdown.

“In 2008, this pressure culminated in a new paragraph in the Foreign Tax Act, dealing with transfer pricing. Besides general statements regarding what transfer pricing methods are now deemed valid and on the comparability of third-party data, the paragraph deals with the thorny issue of the transfer of functions between affiliated companies,

“In connection with the new Foreign Tax Act (AStG) an ordinance regarding the shift of functions was drafted. This lays down a sophisticated approach to be used in order to determine the appropriate transfer price of a function that is shifted from Germany abroad, or vice-versa.

“Any company that already plays in a global environment or that intends to expand beyond its own national borders is well advised to look into this regulation and take considered professional advice, in order to avoid unpleasant shocks in the future.

“The increasing tightening up of transfer pricing procedures is, of course, a global phenomena. There are several international organisations, including the OECD, PATA and the EU, that are making strenuous efforts to establish international standards regarding transfer pricing.

“One of the most important developments has been the publishing of the ‘OECD Transfer Pricing Guideline for Multinational Enterprises and Tax Administrations’ which should be required reading for anyone in the field.

“Within the EU, another result of this codifying effort is the EU Arbitration Convention, which seeks to avoid double taxation resulting from the way in which transfer pricing operates, and also the EU’s ‘Transfer Pricing Documentation Approach’ document, which provides a kind of master file approach, with pre-defined elements. In general, the transfer prices you set have to be determined at arm’s length. This means that the prices must be seen as being comparable with prices that would have been agreed between two independent parties for the transaction concerned.

“In Germany, inter-company transactions between affiliated companies have to be documented according to a pre-determined structure, which is laid down in paragraph 90 III of the General Tax Code (Abgabenordnung (AO)) and the connected ordinance.

“Today, it is essential for a company practising transfer pricing to have in place a properly constructed regime for such matters.

“A well-considered global value chain and the connected transfer prices can be a crucial factor for the optimisation of the group tax rate. Furthermore, a well-structured transfer pricing system will serve to reduce the administrative efforts and consequent costs incurred in the handling and the yearly documentation process.

“In some companies and their profit centres, transfer price regimes can be used as an incentive instrument to encourage management to optimise their activities.”

So what steps should companies take to put the right systems into place?

Explains Michael Heckel: “The transfer pricing issue should be treated as a carefully planned project, with carefully defined steps along the way,” he adds, “The typical project steps start with extensive and careful pre∞planning and the gathering of all the relevant information, which needs then to be sorted according to documentation requirements. This needs to be followed by a survey of comparable data for the documentation of the appropriateness of the transfer prices which are to be applied, if this is not already available from the determination of transfer prices. And then should follow the clear documentation that shows the appropriateness of the prices which have been applied to inter∞company transactions.”

So what opportunity does the taxpayer have to minimise his liabilities while at the same time avoiding falling foul of his legal obligations? Heckel advises: “Choose a carefully considered approach to the documentation. You can use a so∞called master file approach to generate the documentation for the group as a whole and for the individual companies within it. It is further to be recommended that defined processes be set in place for the yearly update of the documentation process.

“If you have reached a critical level of affiliated companies making inter-company transactions then the implementation of an IT supported documentation system will make the necessary generation and updating of documents a manageable matter.”

According to the current German documentation requirements, as laid down in paragraph 90 III of the AO, the following are listed among the general information items that must be provided for transfer pricing accounting: general information about the group and the relevant company concerned in the transaction (to include a description of the activity, strategy, the group structure and the legal chart); information about the inter-company transaction concerned (an overview of the type and value of the goods or services involved, plus the relevant legal documents), a description of the functions and risks of the affiliated companies involved; a description of the value added elements of the group companies within the value chain; information on the comparable data that has been used as the basis for determination of the inter-company transfer prices, and a full description of the calculation of the transfer prices applied and the underlying assumptions used in setting them.

Advises Michael: “It is key to ensure that the documentation you make is consistent, not only in itself but with the way in which you prepare other external documents, such as financial reports.

“This consistency needs to be applied to all the financial documentation employed, right across the group. In the course of drafting transfer pricing documentation for past periods, your future plans need to be fully considered because any change you make to the system once it has been set up needs to be justified and explained to the tax people.

“In order to ensure an efficient yearly process for updating the documentation, appropriate responsibilities and workflows must be defined among your accounting staff.

“It is absolutely essential to get the legal documentation complete and right, not only to avoid fiscal penalties for non-compliance but to help identify any sensitive transfer pricing issues and prepare for future tax audits.”

Companies that do not follow their duties in such matters are courting unfavourable situations. The financial penalties can be severe and some organisations have lost vast sums of money through tax deductions having been disallowed because of non-compliance with legal requirements. And in some cases criminal charges have been laid for tax evasion.

“Tax authorities around the world are becoming ever more active where transfer pricing is concerned and are now giving little leeway to those who do not get it right.

“Here in Germany, the tax auditors are now expressly required to follow up any indication of noticeable issues. This means that if you do not get your documentation in order you might at the very least involve yourself in a lot of time wasting investigation and explaining every transfer pricing topic in detail.”

About Michael Heckel

Born in 1974, Michael Heckel obtained an economics degree at the University of Hohenheim before starting his business career in 2001 as a member of the Global Transfer Pricing Services team at KPMG in Munich. From 2002 on he established together with a senior manager the Transfer Pricing Group of KPMG in Munich.

In 2009, Michael became Director International Transfer Pricing Services at RP Richter.

Just eight years after its foundation, the Richter organisation is listed by the German JUVE-Handbook 2008/9 edition as one of Germany’s leading tax and law firms and was nominated ‘Firm of the Year 2008 for Tax Law’.

Richter shares a rating of 17th among German tax firms, including the Big Four in International Tax Review, the comprehensive guide to the world’s leading tax firms. The firm’s founder, Wolfgang Richter, was previously for many years the managing partner responsible for tax and corporate law at the Munich office of Ernst & Young,

Among the firm’s professional services are the structuring and planning of international transfer prices and transfer pricing g systems; transfer pricing documentation and appropriate systems; benchmarking studies to demonstrate the arm’s length character of transfer prices; the supervision of transfer pricing issues within the course of tax audits; international MAP (Mutual Agreement Procedures); the preparation of inter-company agreements and professional opinions and advice on transfer pricing issues.

Richter, which today has a payroll of 203 (183 in Munich, 12 in Frankfurt am Main and eight in Stuttgart), has grown continually, thanks to its capacity to offer the services of tax advisors, attorneys-at-law and pubic accountants in a truly integrated manner.

Last year, Richter continued to strengthen its national team of lawyers and advisors by founding satellite offices in the financial centre of Frankfurt am Main and in Stuttgart. Thanks to its membership of the True Partners and JHI networks, RP Richter has representation in the most important countries of the world.

The firm’s core area of expertise is the provision of national and international advice on tax structuring, both inbound and outbound – including offshore structures – as well as tax minimisation, acquisition structures and financing. A particular strength is in dealing with complex structuring and implementation right up to successful completion of the tax audit.

RP Richter has an excellent team of corporate, M&A and real estate lawyers, particularly with regard to structuring issues, transactions and insolvency and re-organisation issues. Legal, tax and financial due diligence services are offered, as well as the negotiating and drafting of contracts, post-merger re-structuring, and re-cap measures.

Further information: www.rp-richter.com

The lights are on

At a busy intersection in urban Hamburg, Germany, researchers have been trialling a new kind of traffic light. That might not sound very exciting, but their unique method of cutting stop-times at red lights and keeping the traffic moving is based on an entirely new way of thinking about computer systems.

Normally, traffic light systems use either fixed timer controls or a centralised control system. Both are based on a technique that tries to keep lights green at certain times, so that traffic flows smoothly and pedestrians can cross roads safely. Such systems can be highly sophisticated, but they aren’t always effective – as anyone who has tried to cross a major urban area at rush hour can testify. Fixed timers are flawed because they do not respond to the volume of traffic. Centralised systems are more responsive, but not optimal. Drivers still end up stuck at red lights when they could be moving forward, wasting time and fuel and creating unnecessary pollution.

The experimental Hamburg traffic lights have done a much better job, using a technique inspired by what is known as “organic computing”. An organic approach to computing systems is based on the idea that we will soon be surrounded by large collections of autonomous systems, of which traffic lights are a good example. These systems, equipped with sensors and actuators, are aware of their environment, can communicate freely, and organise themselves in order to perform the actions and services that seem to be required. Organic traffic light systems can collect their own information about traffic flows and work out for themselves whether they should change the lights to red or green.

According to the team behind the Hamburg traffic lights – Holger Prothmann of the Karlsruhe Institute of Technology and colleagues there and at Leibniz Universität Hannover – organic computing can model even very complex systems. In recent years, it has emerged as a possible solution to a wide range of problems involving complex, autonomous systems that have sensors and controllers, they argue in a recent edition of the International Journal of Autonomous and Adaptive Communications Systems.

“The environmental and economic importance of traffic control systems combined with the distributed nature of traffic nodes and their constantly changing traffic demands make traffic light control an ideal test case for organic computing approaches,” explains Prothmann.

The Hamburg test uses industry-standard traffic light controllers, adapted to have an observer/controller computer architecture that allows the traffic light to respond to traffic flow and to pass on information to the other traffic lights on neighbouring roads. The results show that the average number of vehicle stops can be cut significantly, delays avoided, and journey times reduced, all of which has benefits for drivers, pedestrians and city dwellers.

The key to ending hunger

It was not that long ago that experts were predicting that our skyrocketing human population would outstrip its food supply, leading directly to mass famine. By now millions were supposed to be perishing from hunger every year. It was the old doom-and-gloom mathematics of Thomas Malthus at work: population shoots up geometrically while food production lags behind. It makes eminent sense. I grew up with Malthus’s ideas brought up-to-date in apocalyptic books like The Population Bomb.

But someone appears to have defused the bomb. Instead of mass starvation, we seem to be awash in food. And it’s not just the US. Obesity is on the increase in Mexico. Fat-related diabetes is becoming epidemic in India. One in four people in China is overweight, more than 60 million are obese, and the rate of overweight children has increased almost 30-fold since 1985. Everywhere you look, from Buffalo to Beijing, you can see ballooning bellies.

Instead of going hungry, humans around the world on a per capita basis are eating more calories than ever before.

If you’re looking for reasons behind today’s obesity epidemic, don’t stop with the usual suspects, all of which are being trotted out by the press: fast food, trans fat, high sugar, low exercise, computer games, strange bacteria in your gut, weird molecules in your blood. I personally blame some hardwired human instinct for sitting around eating salty, greasy, sugary snacks in preference to hard physical labour. All of these factors are certainly related to the “insidious, creeping pandemic of obesity . . . now engulfing the entire world,” as one gung-ho expert recently put it. But they are only bits of the puzzle.

The underlying answer is this: There’s a lot of cheap food around. Yes, walk into your local mega-grocery-emporium or just about any food-selling area anywhere in the world and stare the problem in the face. There’s inexpensive, high-calorie food piled all over the place.

Somehow we outsmarted Malthus. Food production has not only kept up with population growth but has managed somehow to outstrip it. There are ups and downs from year to year because of the weather, and there are pockets of starvation around the world (due not to a global lack of food, but to a lack of ways to transport it where it’s needed). In general, silos are bursting.

Tons of food gets plowed under the ground because there’s so much of it farmers can’t get the prices they want. Tons of cheap food (corn, for instance) is used to create more expensive food (like steak). Lots of food means lots of grease, and meat, and sugar, and calories. Lots of food means lots of overweight people.

If you like the idea of avoiding mass starvation – and I certainly do – you owe thanks to two groups of scientists: one that gave us the Green Revolution back around the 1980’s via strains of hardy, high-yielding grains, and another that figured out how to make bread out of air.

You heard me right. If you’re looking for someone to blame for today’s era of plenty, look to a couple of German scientists who lived a century ago. They understood that the problem was not a lack of food per se, but a lack of fertiliser – then they figured out how to make endless amounts of fertiliser.

The number-one component of any fertiliser is nitrogen, and the first of the two German researchers, Fritz Haber, discovered how to work the dangerous, complex chemistry needed to pull nitrogen out of the atmosphere – where it is abundant but useless for fertiliser – and turn it into a substance that can grow plants.

A first demonstration was made 100 years ago. Carl Bosch, a young genius working for a chemical company, quickly ramped up Haber’s process to industrial levels. They both won Nobel Prizes.

It ranks among the great ironies of history that these two brilliant men, credited with saving millions from starvation, are also infamous for other work done later: Haber, a German Jew, was a central force in developing poison gas in World War I (and also performed research that led to the Zyklon B poison gas later used in concentration camps); Bosch, an ardent anti-Nazi, founded the giant chemical company I.G. Farben, which Hitler took over and used to make supplies for World War II.

Today, jaw-droppingly huge Haber-Bosch plants, much refined and improved, are humming around the world, pumping out the hundreds of thousands of tons of fertilisers that enrich the fields that grow the crops that become the sugars and oils and cattle that are cooked into the noodles and chips, pizza, burritos, and snack cakes that make us fat.

If you don’t think this work important, consider that half the nitrogen in your body is synthetic, a product of a Haber-Bosch factory. Or that without the added food made possible by their discovery, the earth could only support about four billion people – at least two billion less than today.

And yes, before you email me, I understand the concomitant problems: stress on ecosystems, pollution (including nitrogen pollution), etc. etc. But I am an optimist, so instead of moaning I will leave you with some more good news. Even with a world population that continues to add tens of millions of new mouths every year, given continuing growth in Haber-Bosch fertiliser and a surprising trend toward a worldwide decline in birth rates (if you live about 50 years longer, according to the best estimates, you’ll see humanity reach zero population growth), it might be within humanity’s grasp to avoid mass starvation forever.

Credit headwind

The VDMA, whose members include Siemens and Volkswagen, says its incoming business has suffered record declines this year. Now the dearth of credit to tide firms over is a new headache, which frustrated policymakers are blaming on reluctant banks.

A poll in the July 6th edition of business weekly WirtschaftsWoche found some 57 percent of companies surveyed in June were feeling a credit crunch.

In March, only five percent had reported having such difficulty accessing credit.

The frustration stems partly from the fact in late July the European Central Bank poured €442 billion of low-interest one-year funds into money markets – its biggest ever injection – that is not trickling down to entrepreneurs.

“It’s a euro area-wide problem and therefore this question of a credit crunch is a big issue for the ECB,” said Juergen Michels, euro area economist at Citigroup. “It’s a big, big headwind for the recovery.”

Hoarding cash
Even though the problem is generating protest from policymakers including European Central Bank President Jean-Claude Trichet and German Finance Minister Peer Steinbrueck, with bankers hoarding cash there is so far little agreement on how best to increase lending flows.

German exporters’ association BGA has warned that German firms risk a “massive credit squeeze” – a scenario that could throttle any recovery and prolong the deepest post-war recession in Europe’s largest economy.

The biggest and smallest firms are suffering most, studies show.

Peter Schaaf, president and CEO of Messer Cutting Systems, a privately held group that makes precision laser∞cutting equipment, says his company has financing but his customers are suffering from tight credit which is having a knock∞on effect.

“Investments are being postponed because credit lines cannot be put in place,” said Schaaf. Asked when customers would get the funds they need, he said: “No one could answer the question.”

Slow response
With European business heavily dependent on bank financing, policymakers are reacting.

Trichet and Steinbrueck have both urged commercial banks to pass on to the rest of the economy the liquidity they accessed from the ECB, which Steinbrueck has suggested has gone into foreign exchange, government bonds and shares rather than being passed on as corporate credit.

Trichet too has called upon banks to square up to their responsibilities and support the “real economy”.

Lenders face an awkward balancing act: German banks have been hit hard by the global crisis and are carrying billions of euros in problem assets. With their focus now on shoring up capital bases, they are averse to large and long-term loans.

But the economy is showing the first signs of recovery: industry output and orders and exports all rose in May.

“In a way it’s quite natural to see this discussion come up now,” said Citigroup’s Michels. “Before, when everything was going down and companies did not think about future plans, they did not
ask for credit.”

Surveys in the euro zone show demand for lending is quite weak, but senior bankers say long-term and syndicated loans are proving hard to come by because banks’ risk aversion is so high.

The German government has a “bad banks” plan to allow lenders to shift problem assets off their balance sheets.

Long time coming
“It took a long time to come,” Volker Treier, chief economist at Germany’s chamber of industry and commerce (DIHK) said of the plan. “That’s not a criticism – it just shows the capacity of the political process is limited.”

Berlin has also created a 115-billion euro fund to support crisis-hit firms. But Norbert Winkeljohann, a board member PriceWaterhouseCoopers, which audits applications for state loan guarantees, said aid had become harder for small firms to get.

Clemens Fuest, chairman of the Finance Ministry’s academic advisory board, said policy has been partly misdirected.

“I would have recommended forcing banks to increase their equity, more along the lines of the British-US model,” he said. “That wasn’t done in Germany.”

The ECB said in its mid-June Financial Stability Report that euro-zone banks will probably need to write down another $283bn on bad loans and securities over the next 18 months.

What to do?
Fuest said Berlin could still push banks to undertake a coordinated share issue, raising funds to boost lending without exposing any individual bank to speculation about the vulnerability of its capital base.

But so far, the government is heading in the other direction: Germany has proposed the Basel II rules on capital requirements be temporarily relaxed.

Steinbrueck also said the option of using the Bundesbank, Germany’s central bank, to lend to firms had to be kept open. But the minister faces political pressure not to tell banks how to do their business.

‘Band bank’ measures
“We can’t have the state taking on banks’ business risks, just as it can’t force banks to take them either,” said Otto Fricke, a member of the Free Democrats (FDP) and chairman of the lower house of parliament’s budget committee.

Policymakers may simply need to wait for the “bad bank” measures to take effect, and for lenders to start passing on the funds they have accessed at the ECB.

A record 1,121 banks rushed to take up the ECB’s offer of unlimited funds at a fixed rate of one percent in July.

“The take-up from banks was a good sign,” DIHK’s Treier said. “It’s obvious that they won’t pump it straight into the real economy. I think it will have a calming effect.”

Piracy and prejudice

To record his next hit El Micha, one of the rising stars of Cuba’s reggaeton music blending reggae, Latin and electronic rhythms, just has to knock on his neighbour’s door.

A microphone plugged into an old computer in an apartment in Havana’s working-class suburb of Reparto Electrico serves as
the studio where some of Cuba’s most successful reggaeton songs are recorded.

“Reggaeton is unstoppable because it is recorded at home. It is totally independent,” says Michael “El Micha” Sierra, 27, a former basketball player whose bottom row of gold teeth flash when he gives one of his frequent broad smiles.

With little official support or air time on state-controlled radio, the songs Cuban reggaeton artists record in makeshift studios lined with egg cartons for sound insulation are mostly transmitted though homemade CDs and on computer flash memory sticks.

“Cubans know about music and if they picked reggaeton they have to be respected. The people are the ones who decide,” said Sierra.

Reggaeton, a cocktail of reggae, Latin and electronic rhythms, first emerged in Puerto Rico in the mid-1990s and has spread rapidly though Latin America. In Cuba, it is played on crowded buses, shakes neighbourhood windows with its throbbing bass and packs discos night after night.

Its vibrations even seem to be shaking Cuba’s cultural establishment, decades after the island shook the entertainment music world with its native-born mambo and cha cha cha.

Like hip hop, its relative, reggaeton chronicles real life in the streets. But its popularity stems from a catchy, sensual rhythm that is perfectly suited for dance-crazy Cubans.

Official alarm
“Teachers and family cannot be naive regarding this matter,” warned state-controlled TV as it showed six-year-olds doing covers of Puerto Rican reggaeton megastar Daddy Yankee.

That was the latest sign of official alarm over what the authorities see as a vulgarisation of Cuban culture.

The official daily Juventud Rebelde called reggaeton a reflection of “neoliberal thinking” and Culture Minister Abel Prieto said it should be “pushed away.”

“In the cultural world there is concern about the excessive popularity of reggaeton,” Julian Gonzalez, president of the National Council for Visual Arts, told Reuters.

But at a disco in Guanabo, a beach resort just east of Havana where El Micha played on a recent Sunday, 28-year-old kindergarten teacher Selene showed little sign of concern, however, shaking her hips frenetically to the music.

“It is true, reggaeton can sometimes have vulgar lyrics. But I like it and dance it,” she said. “Come on. Do they want young people to dance danzon?”

Some Cuban officials have suggested promoting more traditional Cuban dance rhythms like danzon, son and casino to counter the reggaeton offensive.

“Declaring war on reggaeton would be a mistake. These are not times for that kind of response,” said Gonzalez.

He may be right, says Puerto Rican researcher Raquel Z. Rivera, co-editor of “Reggaeton,” a book recently published by Duke University Press. An attempt to ban it in Puerto Rico only made it more popular.

“Cuban authorities are wary for the same reason as authorities in other countries – reggaeton tends to be hyper sexual and to glorify consumerism and fashion,” she said.

Cuban reggaeton musicians say prejudices keep them off the recording labels and radio airwaves. Their music cannot be found in stores. Fans simply burn their own CDs.

“In Cuba, reggaeton moves thanks to piracy,” said El Micha. A beginner typically records at a makeshift studio for $2 an hour, burns as many CDs as he can afford to and spreads them around. Some became famous giving free CDs to taxi drivers.

A few have achieved local success like Gente De Zona, Baby Lores or Kola Loka, and some even dream of breaking into the US market including Elvis Manuel, a 19-year-old reggaeton star who disappeared last year while trying to cross the Florida Straits to the United States.

But most just fly under the radar only to emerge at weekends for concerts at state-owned discos.

“Reggaeton is treading a fine line between official and unofficial/independent worlds,” said Geoff Baker, a lecturer at the University of London’s Royal Holloway College who has researched the topic in Cuba.

Cuban reggaeton has a distinctive rhythm from its Puerto Rican 
roots, local musicians say. It is also less violent in its lyrics than 
the imported version.

“My lyrics talk about what young people live without getting into politics, because I don’t really care about that. Reggaeton is music for people’s pleasure,” said El Micha as he got ready to go on stage.

The façade of pragmatism

Receiving 397 of the 611 valid parliamentary votes, Merkel’s CDU-CSU coalition was sworn in in 2005. Yet Eine Schwalbe macht noch keinen Sommer!, as they say in Germany, translating quite literally to “One swallow doesn’t make summer”; in the context of Angela Merkel’s coming to political fruition, public perception has endowed her appearance with more weight than ever. An almost unprecedented use of demagogy following her election has been seen, realigning (or rather re-weighting) the political focus to further celebrate Merkel’s election as a win over expectation.

This damaging rhetoric was employed by Social Democrat parliamentary leader Peter Struck, who in 2005 projected the opinion that [“Any woman who can fight her way to the chancellorship of the (Christian Democratic) Union has certain strengths,”] continuing that [“she has the opportunity to become a good chancellor.”]

Society’s tendency to define people and politics in terms of unrealistic dichotomies has inevitably led to Merkel’s defining features being portrayed as her status as a Protestant childless female divorcee from east Germany with a background in the sciences. It’s populism as a façade, in a phrase.

So what’s changed since 2005?
The European shift to the right (Sarkozy, Berlusconi, Tusk, Reinfeldt and many more), further strengthened by the European elections, constitutes what some might describe as a new paradigm. This on-the-face-of-it shift has been explained through the population’s desire for a return to pragmatism; pragmatism’s means of conviction is namely itself, centred around the portrayal of a core rationality. The reality, however, is once again that of a façade.  

In Stock’s authorised biography, the German Chancellor positively dissociates herself from “rank-and-file democracy”, rather focusing on the power of the state. On issues including everything from party organisations and church groups to nuclear power, Merkel’s idea of leadership is clear at least in the sense that she wishes the general population’s power to emanate from the point just before her party was voted in, and not thereafter.

But what are Merkel’s opinions?
Merkel’s CDU focuses on tax cuts, especially for the low paid, tempered by the coalition SDU component, who rather focus on child benefit and infrastructure spending. Recently, German lawmakers voted in favour of capping new borrowing by the federal government, banning deficits in the 16 states and thus approving the constitutional amendment to shrink budget deficits until after the recession.

There has been a glut of talk about civil unrest in Germany, what with the country’s GDP set to drop by some six percent, but does this herald legitimated fears of civilisation taking to the streets and calling for the heads of their leaders? Unlikely. Merkel is still riding the wave of the façade, unleashing market forces and intensifying the residue left by the Schröder government; redistribution in favour of the rich; more elitism; privatisation; less restriction on the working week, and yet further distance from the “rank-and-file” system.  

Goals as Chancellor
Merkel’s long-term goal of breaking the alliance with the Social Democrats is held back by Germany’s lack of consensus. The Chancellor must avoid criticism of running too quickly from that famed post-war “German miracle”, a capitalistic caring if you will.

However, times of crisis, post-war Germany has resorted to stability and bureaucratic leadership. With her schooling under Kohl, Merkel is certainly of the sitting-out-a-problem mindset; where Brown and Obama have relied on charisma and an altogether more pro-active approach to re-garner public support, Kohl’s teachings have further entrenched the tendency to see politics in terms of mutually exclusive, dichotomous categorisations.

Merkel is far from a master of risk-taking, yet she recently made the decision to let Arcandor, owner of the Karstadt department store chain, go bust. Contrary to this calculated risk, Merkel led the government-orchestrated rescue of General Motors unit Opel in May. Analysts have described this lack of consistency as Merkel distancing herself from ideology and returning to the façade of pragmatism relied upon by the far-right. At one and the same time, Merkel has been quick to criticise the Bank of England’s quantitative easing programme at a conference in Berlin: “What other central banks have been doing must stop now. I am very sceptical about the extent of the Fed’s actions and the way the Bank of England has carved its own little line in Europe. Even the European Central Bank has somewhat bowed to international pressure with its purchase of covered bonds.”  She continues, “We must return to independent and sensible monetary policies, otherwise we will be back to where we are now in ten years’ time.”

Was she required to say that? German consciousness is stamped with the Weimar Republic’s failed experiment, leading some critics to argue that she made such a statement in order to distance her government from such a move and once again, restore faith in the pragmatism so revered by the electorate.

Stimulus package

Some German brothels have cut prices or added free promotions while others have introduced all-inclusive flat-rate fees. Free shuttle buses, discounts for seniors and taxi drivers, as well as “day passes” are among marketing strategies designed to keep business going.

“Times are tough for us too,” said Karin Ahrens, who manages the “Yes, Sir” brothel in Hanover. She told Reuters that revenue had dropped by 30 percent at her establishment while turnover had fallen by as much as 50 percent at other clubs.

“We’re definitely feeling the crisis. Clients are being tight with their money. They’re afraid. You can’t charge for the extras any more and there is pressure to cut prices. Everyone wants a deal. Special promotions are essential these days.”

Germany has about 400,000 professional prostitutes. Official figures do not distinguish between the sexes and the number of male prostitutes is not known, but they account for a small fraction of the total and are treated the same under the law.

In 2002, new legislation allowed prostitutes to advertise and to enter into formal labour contracts. It opened the way for them to obtain health insurance, previously refused if they listed their true profession.

Annual revenues are about €14bn, according to an estimate by the Verdi services union. Taxes on prostitution are an important source of income for some cities.

Prostitution is also legal and regulated in the Netherlands, Austria, Switzerland, Hungary, Greece, Turkey and in some parts of Australia, and the US state of Nevada.

In other countries, such as Luxembourg, Latvia, Denmark, Belgium and Finland, it is legal but brothels and pimping are not.

Creative solutions
Berlin’s “Pussy Club” has attracted media attention with its headline-grabbing “flat rate” – a €70 admission charge for unlimited food, drink and sex between 10am and 4pm.

“You’ve got to come up with creative solutions these days,” said club manager Stefan, who requested his surname not be published. “We’re feeling the economic crisis, too, even though business has fortunately been more or less okay for us so far.

“Our offer might sound like it’s too good to be true, but it’s real. You can eat as much as you want, drink as much as you want and have as much sex as you want.”

Stefan, who runs other establishments in Heidelberg and Wuppertal besides the Berlin club, said the flat rate had helped keep the 30 women working in each location fully employed.

Other novel ideas used by brothels and prostitutes include loyalty cards, group sex parties and rebates for golf players. Hamburg’s “GeizHaus” is especially proud of its discount €38.50 price. The city has Germany’s most famous red-light district, the Reeperbahn, in the notorious St. Pauli district.

Anke Christiansen, manager of the “GeizHaus”, said the effects of the economic crisis were clear. “The regular customers who used to come by two or three times a week are only coming by once or twice a week now.”

A “GeizHaus” client, who gave his name as Pascal, said: “Naturally we’re all feeling the effects of the crisis.” He added that he could no longer afford his usual two or three visits a week.

Guenter Krull, manager of the “FKK Villa” in Hanover, concurred. “The girls are complaining, too, because business is bad and I worry that it’s all going to get even worse.

Senior discount
Ecki Krumeich, manager of upmarket Artemis Club in Berlin, said he resisted pressure to cut prices, although senior citizens and taxi drivers get a 50 percent discount on the €80 admission fee on Sundays and Mondays.

“Naturally, we’re keeping an eye on the overall economic situation and making contingency plans,” said Krumeich, who said his “wellness club” is one of the largest in Europe with about 70 prostitutes.

“Our philosophy is: we provide an important service and even in a recession there are some things people won’t do without. Other downmarket places might cut prices but we decided we won’t do that. In fact, we raised prices by €10 in January.” Stephanie Klee, a prostitute in Berlin and former leader of the German association of sex workers, said even if a few luxury brothels were weathering the storm because of their wealthy regular clientele, many were struggling.

“Just about everyone’s turning to advertising in one form or another,” she said. “If the consumer electronics shop and the optician come out with rebates and special promotions, why shouldn’t we try the same thing?”

While she and her colleagues might have had five or six clients per day a year ago that has fallen to one or even none.

Klee worries, however, that the crisis has led to “price dumping” in some cities – fees have fallen as low as €30 in some parts of Berlin and elsewhere, she said.

“You’ll find a lot of customers trying to negotiate prices down now,” said Klee. “A 30-year-old came up to me and said ‘I lost my job so will you give me a discount?’.”

Dire straights
She and others said they were alarmed that amateur prostitutes – mostly women with low-paid careers – were increasingly turning to prostitution to make ends meet.

“More and more women are moonlighting on the weekends,” said Ahrens. “They’re not able to get by with their main job and are in pretty dire straights. For some it works out okay but it’s tough for some others and they often don’t stay very long.

Our energy future

The New Economy is proud to feature its 2009 Best Clean Energy Company Award winner: Fluor Corporation. Factors that influenced the panel’s decision are Fluor’s leadership within the engineering and construction industry, its innovations in driving down emissions in the oil and gas and power sectors, and its remarkable growth in renewable and clean energy markets, such as polysilicon, wind, nuclear and others.

Fluor designs, builds and maintains many of the world’s most challenging and complex projects. Through its global network of 45 offices on six continents, the company’s 42,000 employees serve clients across nearly 75 countries in the chemicals and petrochemicals, commercial and institutional, government, life sciences, manufacturing, microelectronics, mining, oil and gas, power, telecommunications and transportation infrastructure industries, executing more than 1,000 projects annually. Their contributions and achievements have stimulated economic expansion and improved the quality of life for millions of people around the world. Headquartered in Texas, Fluor is a $22bn FORTUNE 115 company.

Hywel Jones: Alan, congratulations on winning this prestigious award! You beat out some impressive companies, including GE, ABB, Bechtel and Mitsubishi Heavy Industries. What do you think sets Fluor apart?

Alan Boeckmann: First of all, thank you. It is great to receive this recognition – a true honour for Fluor. Fluor has been designing and building facilities for nearly a century. The demand for power and cleaner fuels has never been greater; yet so is the need to reduce emissions and develop new sources of renewable and clean energy. We attack the clean energy issue on three different levels:

Conserve energy
We build facilities for our clients that are more energy∞ efficient and have fewer emissions, both supporting a more sustainable future.

Develop alternative energy sources
Our company is involved in developing large offshore wind farms and producing the polysilicon for photovoltaic solar panels. We have designed hydrogen-burning power plants and are working on projects in the resurging nuclear power market.

Provide cleaner conventional energy
The facilities we build produce cleaner gasoline, diesel and fuel oils for our clients. In the power arena, we utilise technologies that take CO2 (carbon dioxide), NOx (nitrogen oxides), SOx (sulfur oxides) and mercury out of power plant stack gases. Our employees design facilities to remove and recover sulfur from natural gas streams, which helps provide cleaner-burning natural gas to many countries around the world.

HJ: That is very impressive and also a lot to digest. Let’s break it down by your three different areas. What is Fluor specifically doing to help conserve energy?

Conserve energy
Steve Dobbs: About 25 percent of all CO2 emissions are created by the heating, cooling and lighting of buildings. So,
we designed Fluor’s new corporate headquarters in Dallas to be more energy efficient and meet the US Green Building Council’s Leadership in Energy & Environment Design (LEED®) certification requirements. Our company has managed the design of numerous LEED-certified buildings, most notably the world’s first Platinum LEED hospital in Abu Dhabi. In addition, our new Anchorage office is LEED certified, and our new Farnborough, UK office should be able to significantly reduce energy consumption by using new systems and technologies.

We also have voluntarily developed a global carbon footprint programme, with the support of ICF International, a leading carbon-emission consultant. Based on the data collected annually, we have examined the sources of Fluor’s emissions and have programmes underway to improve our energy efficiency.

Efficient transportation options
SD: Fluor also is building mass transit and more efficient transportation options that help to conserve energy. Today, we are managing transportation programmes totalling $10bn in construction costs. We have built major rail and road projects across both Europe and the US. Most notably, we are completing the Transportation Hub at the World Trade Center in New York City.

In the UK, we have helped install an innovative communications solution that connects all the country’s highways to offer travellers accurate, real-time information on road conditions through a variety of means including message signs, internet, mobile phones and more. All of these projects help to conserve energy.

HJ: Yes, that new UK highway communications system has saved me many hours of sitting in traffic. I didn’t know Fluor was the power behind it – thank you. How else are you conserving energy?

Energy efficiency
David Seaton: Our company has the proven experience to help clients achieve greater levels of energy efficiency, environmental compliance and realise their greenhouse gas emission∞reduction goals in the most cost-effective manner.
We are completing over 20 major oil refinery revamps around the world, more than any other contractor. These revamps help the refiner process heavier, less-expensive crude oil more efficiently, producing more transportation fuels that are cleaner burning with fewer emissions.

Fluor is helping clients examine the energy efficiency of their facilities and determine areas to reduce CO2 emissions. More clients are starting to recognise the need for and value of these audits.

Solar energy
HJ: It is good to hear that more companies are recognising this need. So tell me about the alternative energy sources that you are developing.
DS: First I’ll address solar energy. The world is constrained in its ability to produce more solar energy by the lack of high-purity polysilicon that is a central component in creating photovoltaic solar panels. We are currently trying to meet this need by designing and providing construction services on a fast∞track basis for eight different polysilicon plants located around the globe, representing about 40 percent of the world’s new polysilicon capacity. The polysilicon produced at these manufacturing facilities will provide four gigawatts of capacity by 2011. These are incredible numbers.

We also are working with some of our clients’ R&D departments to advance polysilicon production so it requires only a fraction of the normal energy required.

Wind power
SD: In terms of wind, Fluor is developing two of the world’s largest wind farms off the coasts of the England and Scotland. The English wind farm will produce 500 megawatts of power, while the Scottish wind farm could generate up to 700 megawatts by state-of-the-art turbines.
HJ: Thanks for helping us become more “green” in the UK. What about nuclear power?

Nuclear
Dave Dunning: Nuclear power is a clean energy source with no carbon emissions. We are currently performing front∞end design and preliminary procurement and construction services for a 2,700-megawatt nuclear plant in Texas, which could be the first new nuclear power generation station built in the US in nearly three decades. With a cadre of well experienced nuclear staff , Fluor has safely completed ten nuclear construction projects and is in the top tier of firms capable of engineering, procuring and constructing nuclear projects worldwide.

Hydrogen fuel
DS: Clean-burning hydrogen fuel is another interesting area. Fluor has provided front-end design services for the innovative decarbonised fuel programme called the Hydrogen Energy California Project. The project would use petroleum coke to manufacture hydrogen for power generation. At the same time, about two million tons of CO2 per year would be captured and used for enhanced oil recovery at the nearby Elk Hills oil field.

Cleaner conventional energy
HJ: Let’s move on to talk about how you provide cleaner “conventional energy.” What are the specifics?
DS: Natural gas and liquefied natural gas (LNG) provide an excellent source of clean-burning energy. Fluor’s strong gas-processing capabilities stretch back to 1975 when we performed the huge $5bn Saudi Arabian Gas Programme. Today, we are helping countries have greater access to this clean fuel by performing gas processing projects in six countries around the world. We currently are performing LNG-related projects in seven countries. For example, in Mexico, we performed the design, construction and start-up of its first LNG terminal where temperatures reach 160ºc.

Clean natural gas
DS: Fluor also has worked on a number of studies for alternative pipelines that would bring more clean-burning natural gas from Alaska to Canada and the lower 48 United States.

We were recently awarded the front-end design of an associated gas-treating plant that would remove CO2, water hydrogen sulfide and other impurities from the gas. It would be the world’s largest gas-treatment plant of its kind. The proprietary Fluor SolventSM gas-processing technology is being considered for this Denali pipeline option.

HJ: That sounds like promising news.
DS: It is good news. In addition, Fluor has leading technologies to help recover sulfur that is extracted out of natural gas and refinery fuel gas streams. We are currently performing the design of the world’s largest sulfur recovery plant in Abu Dhabi and have just completed a major plant in Canada.

Clean fuels from refineries
HJ: Natural gas is certainly an efficient fuel but isn’t always available where we want to use it.
DS: We also try to ensure that your car is burning the cleanest petrol available. Fluor is the world’s leading designer of new and revamped clean-fuel production facilities, having captured the majority of the market in North America over the last 10 years. This expertise allows us to reduce the sulfur content of gasoline and diesel and produce fuels to comply with tightening regulations. We are using this experience to execute clean-fuels projects in Canada, the Middle East, Russia, Spain and South Africa.

Supercritical coal-fired power
HJ: I am glad you are looking after the petrol for my car. Now what are you are doing to help make large coal reserves a more acceptable fuel?
DD: Fluor is building supercritical coal-fired power units, which operate at increasingly higher temperatures and pressures to achieve greater efficiencies than conventional coal-fired plants. We are currently completing the design and construction of a plant in Texas that will have among the lowest SOx, NOx and mercury emissions in the US and will be 75 percent cleaner than the average US coal-fired plant.

NOx and SOx reduction
HJ: How do you reduce the emissions so significantly?
DD: We are working to reduce three of the proposed contributors to climate change: NOx, SOx and CO2.

In terms of NOx and SOx, we use two emission-reduction technologies at power projects we build. The first technology is selective catalytic reduction, which removes NOx from power plant stack gases. We have installed this technology at plants with a total capacity of 33,000 megawatts and are presently working on plants that will add another 6,000 clean megawatts to the world’s infrastructure. To remove SOx, we use a technology called flue gas desulfurisation, which to date has been installed on plants with a total capacity of nearly 18,000 megawatts, and we are working to add another 4,500 megawatts of cleaner energy to the grid in the near future.

CO2 reduction
DD: Roughly one-third of US carbon emissions come from power plants burning coal and natural gas. However, over the past 25 years, we have licensed our proprietary and commercially proven Econamine FG+ CO2-capture technology for more than 35 applications. This technology creates a secure, affordable and dependable low-carbon power generation solution using fossil fuels as a fuel source. Econamine FG Plus is a demonstrated post-combustion carbon capture technology that can assist power generation companies to substantially reduce their emissions, thereby making the coal fuel option a clean and cost-effective energy source..

Conclusion
HJ: Thank you, gentlemen. Fluor has a very impressive clean energy story to tell.
AB: Well again, I’d like to thank The New Economy for selecting Fluor as its 2009 Best Clean Energy Company Award winner. Our 42,000 employees are working hard to take on the toughest projects and transform the world’s energy infrastructure so it’s cleaner and more efficient. Hywel, thank you for taking the time to meet with us and allowing us to tell you the Fluor story.

HJ: It has been my pleasure. Congratulations!

Further information: www.fluor.com

Museums brace for storm

Museums and other cultural institutions globally are being pinched, scaling back exhibitions and cutting staff to cope with shrunken endowments, thriftier benefactors and cuts in state funding. Some are closing.

“It’s going to get harder and harder,” said Elizabeta Petrusa Strukelj, head of European museums network NEMO.

“Museums have been at the back of the queue for government money for years, so we know how hard it is already.

“But the crisis will have an impact on the whole field and on our culture,” she said, pointing to unfulfilled plans for national museums in Slovenia as just one example.

The Albertina serves to illustrate how the financial crisis is reversing a trend of museums globally riding a wave of private sponsorship to grow.

Its 200-year-old collection, including works by Pablo Picasso and one of the world’s biggest sets of drawings, had benefited from the boom as the wealthy poured in donations.

Held up as an example of a successful business-minded gallery, now its exposure to the private sector has hit hard.

“The financial crisis has affected us enormously,” director Klaus Albrecht Schroeder said from his office in the Neo-Classical palace, rebuilt after World War Two bomb damage.

“We have less than 100 major patrons … and they are definitely affected by the economic and financial crisis.”

Like many European museums and galleries which receive state money, the Albertina also relies on a small pool of donors to help fund exhibitions and maintain its art collection.

The Museum of Contemporary Art in Los Angeles nearly had to close until a billionaire philanthropist stepped in last year with a $30m rescue plan.

In Vienna, the Albertina has to cover more than two-thirds of its m18m ($24.53m) annual costs itself and has already started a far-reaching savings programme.

With many deals signed two years in advance, there is a time-lag between a crisis hitting and this being reflected in sponsorship, according to Colin Tweedy, chief executive of Arts & Business, a London-based network and consultancy.

He says most large corporate sponsors are honouring their contracts but it is when these deals run out, or when institutions seek new sponsors, that they may fall into trouble.

“People think 2009 is secure for a lot of sponsorships but what we are predicting is that 2010 and 2011 will be where the real problems hit.”

Tourist gap
Corporate investment has already started to dip in arts, according to research from Arts & Business: the number of visitors and the amount they spend in shops and cafes is also expected to fall.

“Tourists cannot afford the flight, or might be scared to take a holiday and leave their jobs, so they are not coming on holiday and to the museums,” said Julia Flunger, head of marketing and development at Vienna’s Belvedere Palace.

The Belvedere, home to the world’s largest Gustav Klimt collection, drew some 800,000 visitors in 2008 and Flunger says it will feel the gap left by munificent American visitors as they cut down on trips to Europe.

Of course, galleries and museums are not alone: the artistic community fears that if funding starts to dry up, it is the smaller, more specialised institutions that will be hit. In Berlin, the Cicero Gallery for Political Photography has closed after two and a half years. A spokeswoman said while the project always had a set time-frame, the difficult financing environment was one reason for not extending its run.

Smaller fishes
The Belvedere is having to change its sponsorship tactics: “It is much harder work – you need to make more calls and go after the smaller fishes at the moment,” Flunger said.

“I would not dare to ask a company to support us which I knew had been making job cuts, they are off limits.”

The National Portrait Gallery, a major London tourist draw, has reacted to Britain’s tougher environment by introducing a new sponsorship scheme.

Starting at £6,000 per year, it allows companies to focus their money on specific areas rather than pay a blanket contribution, which it hopes will encourage sponsors to carry on parting with their cash.

Vienna’s Belvedere is looking at barter ideas – for example, asking companies to fund champagne and cocktails at receptions in exchange for advertising.

The Peggy Guggenheim Collection, set on the banks of the Grand Canal in Venice, thinks museums will have to reduce the costs of such events.

“We will certainly keep having exhibition openings but maybe serving only prosecco instead of different types of wines or instead of having different types of food maybe serving just one,” Alessandra Rubelli from the Guggenheim said, adding that while long-term investors are staying on board, one-off sponsorship deals for exhibitions are more difficult to seal.

For Art & Business’ Tweedy, it is essential to keep up perks for sponsors, even if they cancel contracts or ask for a break.

“Keep your friends close to you, if you can give them a free exhibition…you are far more likely to get their loyalty in years to come.”