The decline of BlackBerry
What happened to bring mobile device goliath Blackberry to its knees?Show transcript
In 2007, BlackBerry dominated the mobile device industry. But by 2014, BlackBerry’s sales had dramatically decreased. So what happened? Watch our new video to find out.
In 2007, BlackBerry dominated the mobile device industry. But by 2014, BlackBerry’s sales had dramatically decreased.
So what happened?
BlackBerry found great initial success with BBM in 2005. But the feature’s popularity was dwarfed by the rise of competing apps.
The company didn’t embrace its potential as a platform for applications, and BlackBerry World still lags behind both Google Play and iTunes.
BlackBerry set out to make great phones. But what people wanted were portable computers.
What was getting in the way was BlackBerry’s once-attractive physical keyboard. Adding a touchscreen keyboard to the OS allowed other providers twice as much screen space, transforming phones into multimedia platforms.
The watershed moment came in 2007, with the launch of iPhone: kickstarting the smartphone revolution.
Apple’s sales climbed steadily, as it offered a reliable turnover of models. Unlike BlackBerry, which suffered numerous delays.
BlackBerry’s future does not look bright. With poor sales in the first half of 2015, this one time goliath could soon be on its knees.
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