About The New Economy
The New Economy is part of a multi-platform digital media group and communications agency - co-creating and publishing bespoke content across the enterprise innovation landscape.
The New Economy profiles the disruptive technologies and breakthrough innovations that are driving new markets in the global economy.
click here to visit the new economyEditorial
We are a multi-platform publisher that is privileged to work alongside some of the best journalists in the industry. Our journalists will work closely with you to ensure your copy is the very best that it can be.
Click here to view Harvard Business Reviewquoting The New Economy editorial
Our experienced journalists will work with you to develop engaging topics that make the most of your expertise. They will help you develop copy, or interview key members of your organisation for an article written by us.
Web
Our websites are search engine optimised to maximise exposure of your article to the target audience. All of our websites are optimised for mobile, which means that the experience remains consistent wherever you are and whatever device you're using.
Mobile
Mobile apps allow elegance and consistency of the print design, but with the added power of interaction and enhanced user experience.
Virtual
Our virtual edition retains all the elements of the print design so that you can leaf through the magazine from your desktop with ease. A dedicated menu allows you to easily share your article online, as well as embed it on your website.
Click here to see the latest virtual edition online
Video
Our dedicated video production team is experienced in creating dynamic and engaging video packages which include: corporate introductions to showcase your business, studio interviews to discuss industry challenges, event capture to celebrate the success of your industry event, documentary series to tell your story in richer detail, subject masterclasses for educational purposes, and studio-to-office interviews for when constraints on time and budget make filming from your offices more convenient.
Interview
We invite a representative of your company to be interviewed by a member of our experienced in-house video team. The video can be filmed in studios in the heart of the City of London (Prestige Studio Interview package), at our London headquarters or as a studio-to-office interview. The video will appear on the theneweconomy.com website, on our popular YouTube channel and will also be available for download from the Apple iTunes store.
Corporate Introduction
Show and tell your story with a corporate introduction: a short film showcasing your business and/or your latest product or service. Filmed on location at your place of work, our corporate introductions combine executive interviews with dynamic B-roll footage. The locations where we record your representatives can be unique, and we’ll be able to film your staff, your customers, your products and your services.
Event Capture
Celebrate the success of your industry event – and promote your next one – by capturing it in a series of videos. We’ll interview your key speakers and a selection of attendees, while filming dynamic B-roll throughout your event. Then we’ll edit everything together into a series of videos exploring the key themes of the conference, with an opening sizzle reel to draw the audience in.
Supplement
We’ll work with you to develop a 16, 20 or 24 page print and digital supplement focused on a specific industry or geographical region, which is produced in-house by our expert editorial and design teams.
Below, there are some examples of our supplements. To see more examples, explore the section Supplements on theneweconomy.com/supplements.
IBM: Cognitive Building Blocks
Microsites
A digital-hub for your company on a compact standalone editorial site, written and designed by World News Media’s expert editorial and digital teams. The site is also search engine optimised with high keyword density for key phrases.
The site will run from a customised subdomain of The New Economy. Designed to rank highly, it will show up in organic search results as a discrete site, providing an independent editorial context to your company profile, case study or video and harnessing the power of search to gain ground over competitors in the same marketplace.
Click the below links to view live examples online:
IBM - Applied Innovation IBM - Composing the Digital Symphony Molok - Waste ManagementCommunications
For over 20 years, we’ve been at the forefront of business and financial publishing, shining a light on content for decision-makers and innovators around the globe. We use multiple platforms and communications channels to convey a precise message to the target audience, building brand reputation and strengthening your position in the market. Our comprehensive communications approach utilises multiple media platforms: social media, press releases, email blasts, print, web publications and advertisements, videos and podcasts.
Online Coverage
Your editorial and video content as well as your microsite, will be fully optimised for mobile devices and SEO to ensure maximum visibility in search engine results.
Additionally, the issue will be downloadable from the App Store and Google Play via The New Economy’s dedicated iOS and Android apps. The apps are free to download and, with enhanced graphic design and plenty of high quality images, offer a similar user experience to the print version - ideal to view on mobile devices with larger screens, such as iPad and Android tablets.
Email Blast
Your story will be included in an email blast to 35,000 key decision makers on our subscriber base. This includes decision makers at leading multinational companies, governments, global banks, private and public institutional investors, and SRI investors.
Social Media
Your content will be promoted on social media channels including LinkedIn, Facebook, numerous industry referral sites and Twitter, where The New Economy’s feed has over 20,000 followers.
Press Release
Your story will be expertly crafted by our senior journalists into a 350 word standalone press release and sent to a comprehensive list of newsrooms around the world including national and regional newspapers, magazines, radio and televisions stations, news agencies and online news services. This includes promotion to relevant trade journalists and to over 4,500 online services. Our press releases are regularly picked up by journalists at global media organisations such as Reuters, Bloomberg, Dow Jones, Lexis Nexis, Yahoo!, AOL, Excite, MSN.com and CNET.
Readership
Job Role
- Involved in Purchasing Decisions90%
- Controls a Budget of £1m-£2m37%
- Controls a Budget of £2m or more24%
- Controls a Budget of £500k - £1m23%
* Print figures only | Click here for full data
Geographical distribution
- 19%Western Europe
- 12%Eastern and Central Europe
- 17%Asia / Pacific
- 8%Middle East
- 7%Africa
- 10%Central and South America
- 27%North America
* Print figures only | Click here for full data
Job Title Breakdown
- 12%CEO
- 14%CIO
- 17%COO
- 22%IT Manager
- 18%Head of Dept
- 17%Other
* Print figures only | Click here for full data
Sector breakdown
- Financial Services 16.0%
- Energy14.0%
- Government13.0%
- Software & Computer Services13.0%
- Telecommunications10.0%
- Academic9.0%
- Biotechnology & Pharmaceuticals7.0%
- Engineering6.0%
- Research Science & Technology5.0%
- Medical & Healthcare5.0%
- Other4.0%
* Print figures only | Click here for full data
Contact
For a personalised discussion of your needs, please call
+44 (0) 20 7553 3218
or email
andrew.cake@theneweconomy.com
