As personal data collected from online behaviour has exploded, companies have rushed to adapt their advertising strategies, with mixed results
Marketing has lost its personal side, focusing on data harvesting and not on forming a bond. Personalised communications look set to change that
More and more of our personal space is being invaded and sold online. Is it too late to turn the tide?
The Swiss-based computer and tablets accessories company has redesigned its logo to signal a new direction for the business