Tech Energy Business Strategy Videos Awards
Tech Energy Business Strategy Videos Awards

Data and the digital advertising dilemma

As personal data collected from online behaviour has exploded, companies have rushed to adapt their advertising strategies, with mixed results

Personalised communications will shake advertising out of its slumber

Marketing has lost its personal side, focusing on data harvesting and not on forming a bond. Personalised communications look set to change that

Tagged in: ,

Getting too personal? Marketeers trade in our data

More and more of our personal space is being invaded and sold online. Is it too late to turn the tide?

Tagged in: ,

Logi-no more: Logitech loses half its name in massive rebranding

The Swiss-based computer and tablets accessories company has redesigned its logo to signal a new direction for the business

Tagged in: ,