In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?
Ethical consumerism is touted as a powerful social movement capable of creating better business practices, but are the limitations of the marketplace significantly reducing its impact?
By launching a new logo, Uber is attempting to make its brand more recognisable across its new and varied platforms
Google’s announcement it was rebranding itself as Alphabet came as a surprise, but it makes a lot of sense to its ambitious founders
The Swiss-based computer and tablets accessories company has redesigned its logo to signal a new direction for the business
Branding is thrust more so to the forefront of initiatives as publicity becomes the deciding factor in whether a business succeeds or fails