Tech Energy Business Strategy Videos Awards
Tech Energy Business Strategy Videos Awards

Hello Kitty is taking over the world, one product at a time

In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?

Conscious consumerism might be nothing more than lip service

Ethical consumerism is touted as a powerful social movement capable of creating better business practices, but are the limitations of the marketplace significantly reducing its impact?

Tagged in: ,

Uber’s had a bit of a rebrand

By launching a new logo, Uber is attempting to make its brand more recognisable across its new and varied platforms

Tagged in: ,

Google becomes ‘Alphabet’ in massive rebranding

Google’s announcement it was rebranding itself as Alphabet came as a surprise, but it makes a lot of sense to its ambitious founders

Tagged in: , ,

Logi-no more: Logitech loses half its name in massive rebranding

The Swiss-based computer and tablets accessories company has redesigned its logo to signal a new direction for the business

Tagged in: ,

Branding: the strategy and specificity of image equity

Branding is thrust more so to the forefront of initiatives as publicity becomes the deciding factor in whether a business succeeds or fails

Tagged in: ,