Tech Energy Business Strategy Videos Awards
Tech Energy Business Strategy Videos Awards

YouTube blocks ads on smaller channels

In an attempt to appease advertisers, YouTube will only allow ads to be run on channels with over 10,000 total views

YouTube faces an advertiser exodus over extremist materials

Several high-profile companies have pulled ads from YouTube, forcing Google to reconsider who is responsible for what is uploaded

Advertising has evolved – businesses need to catch up or they risk total irrelevance

As companies pump increasing investment into digital marketing, consumers are inundated with more and more content. The ad industry is changing, and its quality is being sacrificed

Twitter users to profit from their videos

The microblogging site is expanding its video advertising programme, allowing users to monetise their creations

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Tech companies fear the ad-block bomb

Executives from Yahoo and Google say “blunt” ad-blocking could destroy the value exchange of the digital ecosystem

The Super Bowl is losing advertisers

The rise of online video means advertisers are wondering if the Super Bowl is still worth the massive cost

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Yahoo faces lawsuit for sending unsolicited text messages

Accused of spying on emails and texting non-subscribers without consent, Yahoo is facing a class action lawsuit

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Ad blockers deny publishers vital income for content creation

Ad blockers are essential at the moment, but the need for such software will diminish as the barriers between publishers and consumers dissolve

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Instagram opens its doors to advertisers

Instagram, the photo-sharing service that was bought by Facebook for $1bn three years ago has opened its advertising application programming interface (API) up to all ad-networks

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Google makes a play for television advertising market

Google’s new system will change the way businesses advertise on television by more accurately measuring viewing behaviour

Why Ello is not about to replace Facebook

The self-proclaimed ‘anti-Facebook’ Ello has gained considerable traction in the media recently – but we’ve heard it all before

$35bn Publicis-Omnicom merger collapses despite high hopes

Advertising giants Publicis and Omnicom have pulled the plug on proposed merger and parted ways after months of “slow progress” and “uncertainty”